Japan Fitness Market Overview, 2029

Embodying the Japanese spirit of continuous improvement and adaptation, the nation's fitness market has become a global power, testing the boundaries of novelty and potential through seamless fusion of tradition and innovation. At the heart of its incorporation lies the Japanese spirit of 'kaizen', or continuous improvement, and the ability to adapt and grow while still clinging to the most basic features and traditions that built up the very identity of this nation. Nowhere does this merging of the old with the new come out more clearly than in the re-emergence of ancient practices like Zen meditation and the martial arts, once again practised disciplines that no longer are contained by monasteries and dojos, for now their echoes can visibly be seen in every fitness studio and wellness centre in Japan. For example, the famous Kodakan Institute in Tokyo emphasizes a fine balance between the para-psychological practices of traditional Zen and modern fitness techniques to blend a holistic physical and mental self. At the same time, Japanese fitness facilities have sought to utilize the most cutting-edge technologies and developments to break beyond the bounds of what has thus far been considered the normal explorations of the body and soul. For example, high-tech Rizap fitness clubs have the very advanced monitoring systems, virtual reality exercises with up to the mark possibilities, and training programs defined by artificial intelligence, among other things. The country's fitness market has been drawing world attention to the number of its capacities to dovetail traditional and contemporary elements smoothly. An apt example is in the increasing numbers of Japanese-inspired fitness movements, like "Shakti," and marrying elements of yoga, Zen meditation, and traditional Japanese dance forms. Fitness enthusiasts have really appreciated this fusion, thereby preparing the world over to appreciate Japan, adaptive and innovative but a country rooted in its traditional ways. An example is encouraging and developing the very own fitness industry in the country. Different programs include the "Sports Basic Plan" and the campaign known as "Healthy Japan 21"; these campaigns encourage more physical activity and general well-being among the Japanese people en masse. These have been awareness programs that have provoked growth and diversification within the market. According to the research report "Japan Fitness Market Overview, 2029," published by Bonafide Research, the Japan Fitness market is anticipated to add to more than USD 2 Billion by 2024–29. Japan's fitness industry market is driven by rapid urbanization, sustainability practices that are being adopted, and the many socio-economic factors all leading from a regulated environment. Rapid urbanization has seen a more city-central population in cities like Tokyo, Osaka, and Yokohama, with high demand for easy access to facilities offering fitness orientations. This focus has therefore ushered in chain 24-hour gyms, boutique studios, and multi-purpose wellness centers that successfully cater to this hectic lifestyle of city slickers. For example, Anytime Fitness and Konami Sports Clubs have expanded their metropolitan footprints to match the growing demand from additional confirmed leads for a convenient fitness experience. Sustainability is another key factor driving forward the fitness industry in Japan. Fitness centers are adopting eco-friendly practices by using energy-efficient equipment and measures for waste reduction; members are also encouraged to imbibe environment-friendly behavior. The newest fad of green gyms harnesses electricity from working machines. Other factors having significant impacts include the aging customer base, growing health awareness, and rising disposable income levels. Quality and safety within the industry are assured through regulatory frameworks. For instance, fitness centers are maintained at high-quality and strict standards with key health and safety considerations, moreso, periodic inspections not to mention certifications. Such a regulatory environment ensures that fitness facilities operate under high standards of service delivery and safety, thus promoting confidence and assurance to consumers. The integration of new technologies, particularly in fitness with the use of wearables and AI through health apps, is providing personalized and data-driven workout plans. Fit has now become a trend with the introduction of the new home fitness equipment by Panasonic and Yamazen, linked with a series of digital platforms that enable the user to have an amazing real-time fitness experience.

Tremendous growth characterizes the Japanese market for fitness.Cardiovascular exercise equipment, strength training gear, and fitness tracking devices workout accessories are among the famous segments gaining traction. Each category caters to specific needs and preferences of Japanese consumers about their fitness. The cardiovascular equipment, including the treadmills, exercise bikes, and ellipticals, have been widely implemented in developing an individual's cardiovascular health and endurance. Such cardiovascular equipment gives the user a direct and easy platform for carrying out the many aerobic exercises affiliated with such machines at home or gyms. The whole concern for cardiovascular training equipment will grow at a slow pace as individuals increase awareness over staying fit. One entire category that has enjoyed phenomenal growth in Japan is that of strength training equipment, comprising free weights, weight machines, and resistance bands. Body building, toning, and reshaping have today become so important that this segment caters to a very strong customer base for exercises in resistance and strength training. Every city in the country is witness to fitness centers and gyms establishing an exhaustive range of such equipment. Fitness trackers or devices such as heart rate monitors and smartwatches have today become increasingly trendy. With better technology and enhanced health awareness, people today want to track and monitor their activities related to fitness more than ever. The devices provide critical information and insight into the kind of workout done, sleeping patterns, and other essential health data, which helps in reaching informed decisions relating to their health and also setting and achieving realistic goals for fitness. Fitness in the Japanese market represents the consistency of both traditional and modern versions. Growth of the Japanese market is gearing toward what is specific in terms of application. Health clubs and gyms in the fitness category represent the basics of the routine services that include square gyms to the trendy forms of fitness classes. Most of these health clubs are used in urban centers where there is a busy population of professionals seeking structured environments in which they are able to keep fit. Japanese health clubs also focus a lot on holistic wellness so there could be a relaxation room, spa and nutrition counseling along with fitness training. Online fitness is growing massively in Japan because of the country's developed technological infrastructure and busy lifestyles of the population. With applications, virtual training sessions, or online wellness platforms, you can simply incorporate exercises into your daily routine. The onset of the novel coronavirus pandemic must have heralded the growth in the adoption of online fitness, and it was propelled further as more people adapted to the digital health and wellness way of life. Japanese people are retorting to home-based workout. Various compact, innovative varieties of home gym equipment can easily be fitted in their small living spaces. This includes foldable treadmills, multiple-purpose resistance bands, and internet-connected exercise bikes. Apart from those, the adoption of various types of body-sculpting apps and online work-out programs helps people to proceed with working out at home effectively. The trend is particularly strong among those who prize the convenience and privacy of home workouts. The other segment of Japan's fitness market will be comprised of company wellness programs, educational facilities, medical and rehabilitation centers as well as fitness tourism. The corporate wellness segment is growing as companies invest in the good health of their workers to boost productivity and trim healthcare costs. Today, more emphasis is stressed on physical education in schools and colleges that promotes life-long fitness habits in students. Medical and rehabilitation centers also prescribe fitness and exercise as part of their treatment process to facilitate recoveries and generalize good health. Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Fitness market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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Manmayi Raval

Research Consultant

By Product • Cardiovascular training Equipment • Strength training Equipment • Fitness monitoring Equipment • Fitness Accessories • Others By Application • Health Club And Gyms • Online Fitness • Home fitness • Others The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

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Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Fitness industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.