Mexico Fitness Market Overview, 2029

Fitness as an industry is relatively new in Mexico with large health clubs and gyms started to emerge only in the early 2000s. The concept of exercise and wellness has been embedded deep in Mexican culture since the times of ancient civilizations such as Aztec and Mayan, laying importance on and integrating physical abilities into everyday life with sports and exercises. The current fitness sector in Mexico has frequently been facing some setbacks. Although historically, there is a low level of awareness regarding the element of regular exercise and maintaining a healthy way of life, especially in the countryside and among the poorer sections of the population in the country. Accessibility to fitness centers has also been scarce, and most of the gymnasiums and health clubs are placed in the larger cities and the posh localities. Over the recent years, the fitness market in Mexico has been sharply developing because of growing rates of urbanization, disposable incomes, and a dynamic middle class. The state has also perceived the driving force of physical activity through various initiatives that facilitate this industry in facing the challenges. One of such programs is the National Physical Activity and Sport Program (PNAF), created in 2013 by the Ministry of Public Education (SEP). It is developed to foment physical activity and sports practice among students attending public schools, providing them with the necessary resources and infrastructure to perform physical education classes and extracurricular activities. The Mexican Institute of Social Security has also launched the PrevenIMSS program, which places emphasis on the promotion of healthy living and prevention of chronic diseases among its beneficiaries. The program encompasses body-work classes, nutritional advice, and sensitization in the importance of physical activity and sound nutrition through campaigns. The government put into place tax incentives and financing to incite private sector investment within the industry. For instance, the National Entrepreneurship Institute, INADEM, provided loans and grants in line with promoting the beginning of fitness-related ventures and expanding gym facilities, sports, and manufacturers of equipment.

According to the research report "Mexico Fitness Market Overview, 2029," published by Bonafide Research, the Mexico Fitness market is anticipated to add to more than USD 2000 Million by 2024–29. Online wellness platforms, analogue and digital, are on the rise in Mexico among young audiences, as much as with tech-savvy audiences. The proliferation of mobile telecommunications, smartphones, and high-speed internet access has meant that Mexicans increasingly turn to digital "in ssid Möglichkeiten" for reasons of convenience and flexibility. The trend is also gaining popularity within the fitness domain, where workout video platforms are being developed that provide on-demand videos to the users, live-streamed classes, and many more, especially the much-needed customized training routines, so that people can exercise at home stress- and excuse-free. A growing trend relates to the need to meet the diversified needs of the Mexican population. Fitness facilities and programs are increasingly serving individuals with varied abilities, body sizes, and fitness levels, promoting inclusivity and diversity within the profession. The programs such as free community fitness classes, adaptive sports programs, and programs targeting underserved communities aim to break the barriers to participation in fitness and level access to health and wellness resources, populations aging populations . In Mexico specifically, the demand is increasing for fitness programs for the elderly. Senior fitness programs are good since they encompass exercises to improve mobility, flexibility, and balance, allowing older adults to be more independent and enjoy a quality life even at older age. The offerings include gentle yoga, aqua aerobics, or strength training tailored for this specific population to be mindful of their limitations. This presents a large untapped potential for fitness businesses to expand their customer base through programs and services for this growing market.

The fitness industry in Mexico is emerging, and a number of product segments are gradually bringing about this growth. Cardiovascular training equipment, strength training equipment, fitness monitoring equipment, fitness accessories, and others are some of the prominent categories. Cardiovascular training equipment is one of the most easily selected by anyone wishing to improve cardiovascular health and endurance. The machines allow aerobic exercise to be carried out efficiently and conveniently without even stepping outside into homes and gyms. Increased awareness and a healthy lifestyle thereafter are considered necessary and are expected to lead to increased demand for cardiovascular training equipment. The segment on strength training equipment is another segment that consists of free weights, weight machines, and resistance bands. With a growing emphasis on muscle building, toning, and overall body sculpting. Novices and experienced fitness buffs alike will find an expanded range of strength training equipment in gyms and fitness centers all over Mexico. Recent years have seen a great upsurge in the field of fitness monitoring equipment—fitness trackers, smartwatches, and heart rate monitors. As each foot of technology turns and each foot of a human traverses a step in understanding the need for better health, there is also a desire to track and monitor fitness activity. Such devices provide a user with very valuable information and insight relating to their exercises, patterns of sleep, and metrics of the holistic condition, making them quite appropriate for decision-making and the setting of realizable fitness goals. Fitness accessories like yoga mats, exercise balls, resistance bands, and foam rollers are finding acceptance in the Mexican market. Such products and equipment used in the strengthening segment are moving up the overall fitness equipment market for Mexico. For example, increasing interest in such fitness activities as bodybuilding, CrossFit, and functional training has fostered demand for weight machines, free weights, and other strength equipment. The rise in home gym culture and a desire for personalized fitness solutions have propelled the growth in the by type segment.

The general concept of health and wellness is increasingly being noted in Mexico. At the heart of Mexico's fitness culture lie the health clubs and gyms. Within the country, there are facilities that range from group fitness to personal training and, even more, specialized programs. This type of facility exists in so many cities, with their membership being attractive to many individuals looking to exercise in a regimented social environment. This part grows also because of the growing popularity of more boutique studios that provide specialist classes, from Pilates to spinning and HIIT.It is a niche entering into the limelight in Mexico because of the increased penetration of the internet, convenience, and flexibility demanded on a workout. Online training regimens and virtual classes will allow an individual to work out at one's convenience, any time and at any place, making this space more approachable. And, of course, its niche share received a sharp boost since the pandemic: fit, non-infected people looked at other kinds of exercises. The space is growing further since digital fitness solutions become increasingly sophisticated. Other fast-growing segments in Mexico's fitness market include home fitness items such as treadmills, stationary bikes, resistance bands, and smart fitness devices that enable end-users to continue their workout regimes without necessarily visiting the gym. The increased popularity of fitness influencers and online workout programs, which are all very easy to keep up with from home. The category "other" which included corporate well-being programs, educational institutions, medical and rehabilitation centers, fitness tourism, had changes taking place as well. Their health care and rehabilitation programs extend to the addition of fitness and exercise training. Together, these have seen medical and rehabilitation centers rise to fitness tourism, combining both traveling and fitness training in retreats, wellness vacations, and other programs.
Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Fitness market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation



By Product
• Cardiovascular training Equipment
• Strength training Equipment
• Fitness monitoring Equipment
• Fitness Accessories
• Others

By Application
• Health Club And Gyms
• Online Fitness
• Home fitness
• Others

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Fitness industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.