United States (USA) Fitness Market Overview, 2029

The US fitness market is on the brink of transformation into innovative trends that boost engagement, give experiences tailored to the user, and focus on holistic health and sustainability. The integration of advanced technologies into fitness gear and services has changed the face of this industry by enhancing interactivity and interest in the users. The devices began with basic pedometers and heart rate monitors. Wearable technology, such as Fitbit and Apple Watch, was truly groundbreaking in providing a platform for real-time activity levels, heart rate, and calories burned. An instance is the virtual-reality workout, provided by platforms like Peloton, where users experience different virtual dynamic environments as they work out. The fitness industry has been taken over by the ramping up of experience personalization. It has become a product out of consumer demand for solutions tailor-made to goals and preferences. Programs in the past were very generic. Today, with much more sophistication in data analytics as well as wearables, companies can offer customized advice and negative incentives, if need be. The increased emphasis on health and wellness in fitness integrates into other broader wellness programs of nutrition, mental health, and lifestyle changes. All along, fitness has revolved around the body and physical appearance of an individual. There has been a new realization of the totalities in physical, mental, as well as emotive health. Such a trend has motivated the introduction of wellness programs integrated with exercises, nutrition counseling, mindfulness practices, and stress management. Sustainability is a crucial trend in the industry right now. For example, gyms have begun to incorporate energy-efficient lights and HVAC systems, greener building materials, recyclable, and biodegradable products. Companies, such as Reebok and Adidas developed their sustainable clothing brands using recycled materials. Many fitness facilities, such as Green Microgym, produce electricity from the energy that users exert during their workouts.

According to the research report "US Fitness Market Overview, 2029," published by Bonafide Research, the US Fitness market is anticipated to add to more than USD 13 Billion by 2024–29.With the domestic market in some places having reached saturation, fitness companies have started looking at opportunities in international territories to add new customer bases and generate revenues. The most of the potential lies in major emerging markets such as India, China, and Brazil because of rising disposable income, urbanization, and health awareness among the population. Health costs and insurance trends in the US can have a huge effect on the fitness market. Growing awareness of preventive care and larger health care expenditures make sure that fitness and wellness continue to be at the forefront as ways to deflate ballooning health care costs. Many of the insurers provide incentives in order to lead a healthy life, and thus, they provide discounts in the gym fees or reimburse some of the spent on fitness. The latest trends in exercise within the US fitness market are always altering, which depends on changing taste and preference of the consumers, ongoing research, and influences by the society. The history of trends in exercise includes large-scale trends in aerobics, bodybuilding, and cardio kickboxing. More recently, trends have shown that functional fitness, high-intensity interval training and boutique fitness classes have been the latest fads. The US fitness market is also affected by such factors as health, safety, and consumer protection laws and their implementing regulations. The other considerations in the laws and regulations are the standards for the operation of the gym and the fitness equipment, liability issues, and privacy of the health data collection. For example, even though the gym needs to follow safety regulations to avoid possible accidents or injuries, a professional fitness coach will have to be mandated to have certifications or licenses to practice. Health insurance data is collected through fitness apps, and wearable device companies are controlled by other laws, including those under HIPAA.

According to the report, the US Fitness market by type is segmented as Cardiovascular training equipment, Strength training equipment, Fitness monitoring equipment, Fitness accessories and others . For cardiovascular training equipment, there are treadmills, ellipticals, stationary bikes, and rowing machines. All machines are prepared to increase heart rate and improve endurance. The Machines like weight machines, free weights, and resistance bands are part of strength training equipment, which is prepared to gain muscle in strength. Monitoring fitness equipment includes Heart Rate Monitors, Fitness Trackers and Smart Watches, all of which allow the users to track their progress towards achieving a desired level of fitness. Fitness accessories include Yoga Mats, Exercise Balls, and Resistance Bands, among others, which can be used for enhanced workouts and increased flexibility. As per the United States fitness market, the maximum popularity and growth is presently being experienced in the Cardiovascular Training Equipment. This can be attributed to the growing awareness of cardiovascular health and the convenience of doing cardio indoors. Other growing areas include such equipment for strength training as people realize its importance in muscle building and their overall state of health and fitness. Monitoring fitness equipment continues growing at a very fast rate as developments in technology make it easier for the users to monitor their progress and keep the motivation running high. It is a big and rising business of the fitness market in the US. The fact is reinforced by the growing interest of people in their health care and fitness, which will influence the demand for any kind of fitness-related equipment, from cardiovascular and power machines to monitoring appliances and accessories. There is an ongoing market shift towards the demand for connected and interactive fitness equipment, such as smart exercise bikes and connected workout experiences in virtual reality.

The US fitness market is huge and deep, targeting different kinds of applications and segments across the nation. The health club and gym segment really drives the US fitness industry. Americans who do not wish to attend gyms now have plenty of options across the country. Online fitness solutions have found a market in the U.S. due to the high demand for flexibility and convenience. Beachbody On Demand, Peloton, Daily Burn, and Alo Moves are companies that present virtual workout programs, on-demand classes, and the convenience of having personal guidance and coaching. Online services appeal to individuals who find it most convenient to exercise either at home or on the go, without the pressures involved with regular memberships in most gyms The US is a growing market for home fitness equipment and accessories. The above trend, combined with a rising popularity for HIIT, functional fitness, and a desire for personalized workouts, is fanning the demand for compact, versatile pieces of equipment which are fit for home workout sessions. Corporate wellness programs have grown in their importance within the US for the reason that employers have realized and appreciated the value of healthy lifestyles amongst their employees. These would incorporate on-site fitness facilities, subsidized fitness memberships, wellness challenge and incentive programs to promote physical activity and healthier lifestyle habits among the employees. Educational institutions have made investments in the fitness centers, recreational facilities, and sports programs to make students and staff participate in a higher degree of physical activities. The facilities include cardiovascular and strength training machines, group exercise classes, and intramural sports. Fitness programs and equipments are now part and parcel of most medical and rehabilitation centres, thus guaranteeing recovery and a general sense of well-being. Fitness programs would often cover exercise regimes and special equipment from physical therapists and rehabilitation specialists to be able to help patients gain back their functional independence and strength. Although fitness tourism is a niche segment, it has increasingly gained popularity in the US. Such locations would naturally attract health-conscious travelers through fitness resorts, wellness retreats, and adventure travel activities, coinciding with specialized fitness programs and outdoor activities.
Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Fitness market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation



By Product
• Cardiovascular training Equipment
• Strength training Equipment
• Fitness monitoring Equipment
• Fitness Accessories
• Others

By Application
• Health Club And Gyms
• Online Fitness
• Home fitness
• Others

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Fitness industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.