Saudi Arabia Automotive Steering Market Overview, 2029

Saudi Arabia represents a dynamic and influential sector within the country's automotive industry. As the largest economy in the Arab world and a significant global player in oil production, Saudi Arabia's automotive sector holds considerable importance. Within this context, the automotive steering market is a vital component, reflecting technological advancements, regulatory frameworks, consumer preferences, and economic conditions. In the early days, steering systems in Saudi Arabia were rudimentary and manual, requiring significant physical effort from drivers to maneuver vehicles. Hydraulic power steering systems emerged as a significant innovation, offering drivers greater ease and precision in controlling vehicles, particularly in urban environments. Throughout the latter half of the 20th century and into the 21st century, advancements in electronic and electric power steering further revolutionized the automotive steering market in Saudi Arabia. Saudi Arabia has a growing demand for vehicles, catering to both domestic and international brands. In the Saudi Arabian automotive steering market, a combination of factors involving companies, government policies, and consumer demand shape the landscape. Several domestic and international companies are actively involved in steering system manufacturing and supply, contributing to a competitive market. Domestically, companies like Abdul Latif Jameel Motors, Mohamed Yousuf Naghi Motors, and Al Jazirah Vehicles Agencies have established themselves as key players in the automotive sector, dealing with steering components and systems for various vehicles. Additionally, international giants such as Bosch, ZF Friedrichshafen, and Nexteer Automotive have a significant presence in Saudi Arabia, leveraging their expertise and global resources to meet the demand for advanced steering technologies. Government policies play a crucial role in shaping the automotive industry in Saudi Arabia, including the steering market. The Saudi Arabian government has been focusing on diversifying its economy and encouraging local manufacturing through initiatives like Saudi Vision 2030. These policies incentivize companies to invest in manufacturing facilities and supply chains within the country, promoting growth in the automotive steering market. According to the research report, "Saudi Arabia Automotive Steering Market Outlook, 2029," published by Bonafide Research, Saudi Arabia Automotive Steering market is anticipated to add to more than USD 100 Million by 2024–29. The growth of the automotive steering market in Saudi Arabia will be influenced by various factors, such as the overall economic health, technological advancements, and regulatory changes. The Saudi Arabian economy and factors like GDP growth, consumer spending, and industrial production will impact vehicle sales, consequently affecting the demand for automotive steering systems. Technological advancements, such as the shift towards electric and autonomous vehicles, will influence the demand for innovative steering systems in the country. For instance, Saudi-based companies like Lucid Motors are investing in electric vehicle technology, which could drive the demand for compatible steering systems. Regulatory changes aimed at improving safety and reducing emissions may drive the adoption of advanced steering technologies in Saudi Arabia. The Saudi Arabian Standards Organization (SASO) sets standards and regulations for vehicle safety and emissions, which could shape the automotive steering market by mandating the adoption of certain technologies or setting performance standards. Manufacturers are continually developing advanced steering systems such as electric power steering (EPS), steer-by-wire, and autonomous steering assistance to cater to the growing demand for safety and comfort. These innovations not only improve vehicle handling and performance but also enhance safety features and driver assistance systems, aligning with global automotive industry trends. Advanced steering technologies contribute to improving vehicle safety standards in Saudi Arabia. Features like electronic stability control (ESC) and lane-keeping assist systems help prevent accidents and mitigate risks on the road.

Based on the report, the Saudi Arabia steering system stands as a critical component, translating the driver's inputs into precise and controlled maneuvers across the kingdom's diverse terrains. While the manual steering system harkens back to the early days of motoring, the industry has embarked on a journey of innovation, giving rise to advanced power steering technologies that seamlessly blend driver control with enhanced convenience and safety. At the forefront of this revolution is the power steering system, a marvel of modern engineering that has become the industry standard in Saudi Arabia. Within this realm, two variants reign supreme: hydraulic power steering and electric power steering. Hydraulic power steering, a time-honored technology, harnesses the principles of fluid dynamics to provide exceptional steering assist. Imagine a rugged off-road vehicle, its hydraulic system effortlessly guiding it over rocky terrain and dunes, ensuring precise control and unwavering stability in the harshest of environments. Electric power steering, on the other hand, represents a more modern and efficient approach, well-suited for the energy-conscious mindset of Saudi Arabia. Akin to a silent sentry, it employs an electric motor to augment the driver's inputs, conserving energy and reducing environmental impact. Beyond these industry leaders, a constellation of innovative steering technologies continues to push the boundaries of automotive engineering in Saudi Arabia. Variable gear ratio steering, for instance, adapts the steering ratio based on vehicle speed, offering precise control during low-speed maneuvers and enhanced stability at higher speeds – a true chameleon of the steering world, perfectly suited for the diverse driving conditions of the kingdom. Rack and pinion steering, a stalwart of modern vehicles, harnesses the precision of gears to convert the rotational motion of the steering wheel into linear motion, guiding the wheels with unerring accuracy. In the Saudi Arabian market, passenger vehicles, including cars, SUVs, and vans, are popular choices for personal transportation. These vehicles require steering systems that balance responsiveness and comfort. Rack and pinion steering systems are commonly used due to their precise and direct steering feel. Electric power steering systems are also favored for their effortless maneuverability, especially in tight parking spaces. Some luxury vehicles in Saudi Arabia incorporate variable gear ratio steering to provide a more composed and controlled driving experience. The commercial vehicle segment, consisting of trucks and buses, is a growing part of the Saudi Arabian automotive market, driven by the expanding logistics, construction, and tourism sectors. These vehicles need steering systems capable of handling heavy loads and challenging driving conditions. Hydraulic power steering systems are widely adopted, as they provide the necessary steering assist to maneuver these large vehicles with ease. Recirculating ball steering systems are also used in certain commercial vehicles for their smooth and effortless steering. Saudi Arabia's desert landscapes and dune-filled terrains make off-road vehicles, such as all-terrain vehicles (ATVs), utility terrain vehicles (UTVs), and dirt bikes, a popular choice for recreational activities and adventure seekers. These vehicles require steering systems that can withstand rugged terrain, high impacts, and extreme conditions. Hydraulic power steering systems are often used for their exceptional steering assist and precise control over uneven surfaces. The heavy-duty tie rods and robust steering knuckles are designed to handle the challenges of off-road driving in Saudi Arabia's harsh environments. The steering column serves as a vital link within the steering system, connecting the steering wheel to the steering gear in Saudi Arabia's automotive market. Its core function is to transfer driver input from the steering wheel to the steering gear, while offering essential customizable features for a personalized, safe, and comfortable driving experience. Contemporary Saudi Arabian steering columns provide both tilt and telescopic adjustments, catering to drivers of different heights and preferences. Moreover, the collapsible design of steering columns significantly contributes to safety, as it helps reduce injury risks during collisions by absorbing some of the impact. The steering wheel acts as the primary control interface for drivers, and Saudi Arabian designers prioritize driver-focused designs that emphasize ergonomics, comfort, and functionality. Over the years, steering wheels have witnessed significant progress, incorporating various controls for audio systems, cruise control, and voice commands. Some luxury models even come equipped with heating elements, guaranteeing optimal comfort during cold weather. The steering gear lies at the heart of the steering system and is the leading component in the Saudi Arabian market. It transforms the steering wheel's rotary motion into linear motion, enabling the wheels to steer accordingly. Saudi Arabian manufacturers are known for their top-quality steering gears, including rack and pinion and recirculating ball systems, which ensure precision, durability, and smooth performance. The steering pump plays a crucial role in hydraulic power steering systems, delivering the required pressure to facilitate steering operations. This results in a smooth and effortless steering experience, enhancing vehicle control and maneuverability in confined spaces and during parking. Electric power steering systems utilize an electric motor for steering assistance, diminishing the dependency on hydraulic pumps and contributing to better fuel efficiency. The others category in the Saudi Arabian steering component market encompasses various indispensable parts such as steering hoses, seals, and mounting brackets.

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Manmayi Raval

Research Consultant

Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Automotive Steering market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Type of Steering System • Manual Steering • Power Steering (Hydraulic Power Steering, Electric Power Steering) • Others(Variable Gear Ratio Steering,Rack and Pinion Steering, Recirculating Ball Steering) By Vehicle Type • Passenger Vehicles (Cars, SUVs, Vans) • Commercial Vehicles (Trucks, Buses) • Off-road Vehicles (ATVs, UTVs, Dirt Bikes) By Component • Steering Column • Steering Wheel • Steering Gear • Steering Pump • Steering Sensor • Others By End Use • OEMs (Original Equipment Manufacturers) • Aftermarket The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

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Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the automotive steering industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.