United States (USA) Functional Mushroom Market Overview, 2029

The functional mushroom market in the United States has been experiencing significant growth in recent years. Functional mushrooms have been used for centuries in traditional medicine systems such as Traditional Chinese Medicine (TCM) and Ayurveda. Functional mushrooms, which include varieties such as reishi, chaga, lion's mane, and cordyceps, are known for their health benefits and medicinal properties. The functional mushroom market in the United States is diverse, with a wide range of products available, including mushroom supplements, extracts, powders, teas, and functional foods like mushroom coffee and chocolate. These products are sold through various channels, including health food stores, online retailers, and specialty shops. These mushrooms are rich in antioxidants, vitamins, and other nutrients that are believed to support immune function, improve cognitive health, and boost overall well-being. Consumers are increasingly seeking natural and holistic approaches to health and wellness, leading to a greater demand for functional foods and supplements. The market has seen significant product innovation, with companies introducing a variety of functional mushroom products, including supplements, extracts, powders, teas, coffees, and even mushroom-infused foods like chocolate. This widespread availability increases accessibility to consumers across different demographics. Ongoing research into the health benefits of functional mushrooms and their bioactive compounds has contributed to market growth. As scientific understanding advances, new applications and formulations are being developed to address specific health concerns and target niche consumer segments. Increased investment in the functional mushroom sector, along with partnerships between companies and research institutions, has further accelerated market growth. These collaborations drive innovation, product development, and market expansion. Regulatory developments, such as the recognition of certain mushroom extracts as Generally Recognized as Safe (GRAS) by the Food and Drug Administration (FDA), provided a regulatory framework that helped legitimize the use of mushrooms in functional foods and supplements. Clearer regulations and standards enhanced consumer confidence and facilitated market growth. According to the research report "United states Functional Mushroom Market Overview, 2029," published by Bonafide Research, the United States collectable market is expected to grow at more than 5.20% CGPR from 2024 to 2029. The market has grown through segmentation, targeting specific consumer segments with tailored products and messaging. For example, some products are marketed towards athletes for performance enhancement, while others target individuals seeking stress relief or cognitive support. This segmentation allows companies to address niche needs within the broader market. Development has occurred through the diversification of product offerings. Functional mushroom products now span a wide range, including supplements, extracts, powders, teas, coffees, chocolates, and even skincare products. This diversification caters to different consumer preferences, lifestyles, and usage occasions, broadening the market appeal. Advance has occurred through the expansion of distribution channels. While functional mushroom products were initially found primarily in health food stores and specialty shops, they are now increasingly available through mainstream retail channels such as supermarkets, pharmacies, and online platforms. This expanded distribution increases accessibility to a broader consumer base. Growth has been driven by innovation in product formulation, with companies developing new and improved ways to extract, concentrate, and deliver the bioactive compounds found in mushrooms. Innovative extraction techniques, encapsulation technologies, and product formulations have enhanced the bioavailability and efficacy of mushroom-based products, driving consumer interest and adoption. The progress of the functional mushroom market is closely tied to broader health and wellness trends. As consumers prioritize preventive health measures and seek natural alternatives to conventional medicine, the demand for functional foods and supplements, including mushrooms, continues to rise. This trend is expected to sustain market growth in the foreseeable future. Progression has been supported by ongoing research into the health benefits of mushrooms and efforts to educate consumers about their potential therapeutic effects. Scientific studies exploring the medicinal properties of different mushroom species, along with consumer education initiatives by industry stakeholders, have contributed to increased awareness and acceptance of functional mushrooms.

In United States, The Functional Mushroom Market segmentation, based on Product type, Reishi supplements are often available in various forms such as capsules, tablets, and softgels. They typically contain concentrated extracts of reishi mushroom, standardized to specific bioactive compounds like triterpenoids and polysaccharides. Functional foods infused with reishi mushroom extracts include products like reishi coffee, reishi chocolate, and reishi snacks. These products offer a convenient way to incorporate reishi into the diet while enjoying familiar food formats. Cordyceps supplements, extracts, teas, functional foods, and tinctures follow similar formats to those of reishi products, with formulations specifically tailored to cordyceps mushroom. Cordyceps is particularly popular among athletes and fitness enthusiasts for its potential benefits in supporting endurance, energy levels, and respiratory function. Lion's mane supplements, extracts, teas, functional foods, and tinctures are formulated to harness the unique properties of lion's mane mushroom. Lion's mane is often associated with cognitive health benefits, including improved memory, focus, and overall brain function. Turkey tail supplements, extracts, teas, functional foods, and tinctures typically focus on immune support and overall wellness. Turkey tail mushroom is rich in polysaccharopeptides (PSP) and polysaccharide-K (PSK), compounds known for their immune-modulating properties. Shiitake supplements, extracts, teas, functional foods, and tinctures possibly will emphasize immune support, cardiovascular health, and overall well-being. Shiitake mushroom contains compounds like beta-glucans and eritadenine, which are associated with various health benefits. Chaga supplements, extracts, teas, functional foods, and tinctures are often promoted for their antioxidant properties and potential immune-modulating effects. Chaga mushroom contains high levels of antioxidants such as polyphenols and melanin, which can help protect against oxidative stress and support immune function. Products containing less common mushroom varieties such as maitake, agaricus blazei, or tremella cater to niche consumer preferences and specific health needs.Blended mushroom supplements combine multiple mushroom types for synergistic effects, offering comprehensive health support. Mushroom-based skincare products leverage the benefits of various mushroom extracts, such as their antioxidant and anti-inflammatory properties, for skin health and rejuvenation. In United States, The Functional Mushroom Market segmentation, based on Application, Food and Beverages, Personal care, Pharmaceuticals, Dietary supplements, others. Functional mushrooms are incorporated into a variety of beverages, including coffee, tea, hot chocolate, and smoothies. Mushroom beverages often contain mushroom extracts or powders blended with other ingredients to create flavorful and health-promoting drinks. Mushrooms are used as ingredients in a wide range of functional foods, including energy bars, snacks, soups, broths, sauces, and seasonings. These products aim to provide consumers with convenient ways to incorporate mushrooms into their diets while enjoying the added nutritional benefits. Mushroom extracts are increasingly utilized in skincare products due to their antioxidant, anti-inflammatory, and hydrating properties. Mushroom-derived ingredients such as beta-glucans, polysaccharides, and antioxidants help nourish and protect the skin, promoting a healthy and radiant complexion. Mushrooms have a long history of use in traditional medicine systems for their potential therapeutic effects. In the pharmaceutical industry, mushroom extracts are studied for their bioactive compounds and potential applications in drug development. Research focuses on identifying and isolating specific compounds from mushrooms that exhibit pharmacological properties, such as anti-cancer, anti-inflammatory, immunomodulatory, and neuroprotective activities. Functional mushroom supplements are available in various dosage forms, including capsules, tablets, and softgels, providing consumers with convenient and standardized doses of mushroom extracts or powders. These supplements are formulated to deliver specific health benefits associated with different mushroom varieties, such as immune support, cognitive enhancement, stress reduction, and overall well-being. Mushrooms are also used in the formulation of animal feed for livestock, poultry, and pets. Mushroom-derived ingredients possibly will be incorporated into feed formulations to enhance animal health, improve digestion, and support immune function.

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Manmayi Raval

Research Consultant

There are many different products available to meet the diverse needs of consumers, which contributes to the diversity of the functional mushroom market in the US. Functional mushrooms are expected to become more and more essential in promoting holistic health and well-being across a range of consumer demographics as knowledge grows and scientific study progresses. Growing consumer knowledge of functional mushrooms' health advantages has been a major factor in the market's expansion. There are many different solutions available on the market, ranging from supplements and extracts to powders, teas, and even creative functional foods like chocolate and coffee flavored with mushrooms. The items are sold in various retail channels such as health food stores, internet platforms, and specialty shops, in order to meet the changing demands of customers who are health-conscious. Growing consumer knowledge of functional mushrooms' health advantages has been a major factor in the market's expansion. There are many different solutions available on the market, ranging from supplements and extracts to powders, teas, and even creative functional foods like chocolate and coffee flavored with mushrooms. The items are sold in various retail channels such as health food stores, internet platforms, and specialty shops, in order to meet the changing demands of customers who are health-conscious.? Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029

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Aspects covered in this report • Functional Mushroom market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By product type • Reishi • Cordyceps • Lion’s Mane • Turkey Tail • Shiitake • Chaga • Other Types By Application • Food & beverage • Personal care • Pharmaceutical • Dietary Supplements • Other The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the functional mushroom industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.