Saudi Arabia Beverage Packaging Market Overview, 2029

The beverage packaging market in Saudi Arabia is a well-established and growing industry that is closely linked to the country's expanding beverage sector, including soft drinks, juices, bottled water, and non-alcoholic beers and wines. The market offers a variety of packaging materials such as plastic, glass, metal, and paper, each suited to the specific needs of different beverage types. Demand for beverage packaging in Saudi Arabia is driven by consumers who prioritize convenience, quality, and aesthetic appeal in packaging, as well as a growing trend toward healthy and functional beverages. Additionally, the country's young and increasingly urbanized population contributes to a rising demand for on-the-go packaging solutions. Retailers and beverage manufacturers in Saudi Arabia play a key role in driving demand for innovative and functional packaging that enhances product safety, extends shelf life, and improves brand appeal. The country's regulatory standards and guidelines also influence the industry to prioritize safe and compliant packaging options. Raw materials for beverage packaging in Saudi Arabia are sourced both domestically and internationally. The country has a well-developed manufacturing sector and supply chain that supports the processing of raw materials such as plastic, metal, and glass. Additionally, Saudi Arabia relies on imports for certain materials and components not locally available. Although sustainability is a growing focus in Saudi Arabia, the adoption of eco-friendly packaging practices may still be in the early stages compared to some other markets. Nevertheless, there is increasing interest in using recycled and recyclable materials, such as recycled PET (rPET) for plastic bottle production and recycled glass for glass container manufacturing. The country is gradually moving toward more sustainable practices in beverage packaging, driven by global trends and growing consumer awareness.

According to the research report "Saudi Arabia Beverage Packaging Market Overview, 2029," published by Bonafide Research, the Saudi Arabia Beverage Packaging Market is projected to add USD 240 Million from 2024 to 2029. The growth of the beverage packaging market in Saudi Arabia is driven by several country-specific factors that cater to the country's evolving consumer preferences and industry trends. One major driver is the increasing demand for non-alcoholic beverages such as juices, bottled water, and energy drinks, which align with the cultural and religious context of Saudi Arabia. These beverages require innovative and high-quality packaging to preserve their taste and safety in the country's hot climate. Another key driver is the growing emphasis on health and wellness among Saudi consumers, leading to increased demand for functional beverages such as fortified juices and plant-based drinks. This trend drives the need for specialized packaging that preserves the integrity of these products and communicates their health benefits to consumers. Sustainability is becoming an important factor in the Saudi Arabian beverage packaging market, with a growing focus on environmental consciousness and waste reduction. The government has introduced regulations and initiatives to curb plastic waste and promote recycling, encouraging manufacturers to adopt more sustainable packaging practices such as recycled materials and reduced-plastic designs. The rise of e-commerce and the expansion of the retail sector in Saudi Arabia have also impacted the beverage packaging market. As online shopping gains popularity, there is an increasing need for packaging that is visually appealing, durable, and protective during shipping. This drives demand for packaging materials and designs that ensure product quality and enhance the consumer's unboxing experience. Saudi Arabia's strong manufacturing sector and well-established supply chain enable efficient sourcing and processing of raw materials such as plastic, glass, and metal. The country also imports some materials to meet specific industry needs, ensuring a stable supply for beverage packaging production.

The beverage packaging market is characterized by three primary segments, each further classified based on specific attributes. Firstly, categorized by packaging type, bottles dominate the segment, representing the most prevalent form of beverage packaging. Alongside bottles, cans, pouches, and other packaging types such as boxes and kegs contribute to the market, offering diverse options to cater to various beverage types and consumer preferences. Notably, paperboard packaging is witnessing growth, driven by its eco-friendly appeal and versatility in design and functionality.

Secondly, the market is segmented by material type, with plastic leading the pack due to its widespread use, cost-effectiveness, and versatility. Metal and glass also play significant roles in beverage packaging, particularly for certain product categories like carbonated drinks and premium spirits. However, there is a growing trend towards paper and paperboard materials, propelled by sustainability concerns and innovations in eco-friendly packaging solutions. Additionally, other material types, including biodegradable materials, are gaining traction as environmental consciousness rises among consumers and regulations become stricter.

Lastly, the beverage packaging market is divided by product type into non-alcoholic and alcoholic beverages. Non-alcoholic beverages lead this segment, encompassing a wide range of products such as bottled water, soft drinks, juices, and energy drinks. On the other hand, alcoholic beverages, including beer, wine, and spirits, constitute a significant portion of the market, each requiring specialized packaging to preserve product integrity and appeal to consumers. These segments reflect the diverse landscape of the beverage industry, with packaging solutions tailored to meet the unique demands of different beverage categories and market trends



The beverage packaging industry in Saudi Arabia faces a number of challenges, including balancing environmental sustainability with cost-effective production, navigating market competition, and complying with regulations. One of the primary challenges is the increasing focus on environmental sustainability. As awareness of the environmental impact of plastic waste grows, consumers and businesses are demanding more eco-friendly packaging solutions, such as recyclable, biodegradable, and reusable materials. This requires manufacturers to innovate and invest in sustainable packaging options, which can raise production costs. Another challenge involves ensuring packaging maintains product quality and safety throughout the supply chain, from production to distribution and retail. Packaging must protect beverages during transportation and storage, ensuring beverages remain fresh and intact while meeting consumer preferences for convenience and appealing designs. Saudi Arabia's regulatory landscape includes specific rules and regulations that govern the beverage packaging industry, particularly related to environmental and waste management. The country is working toward implementing recycling initiatives and sustainability programs that target plastic waste and promote the use of recycled materials in packaging. For example, Saudi Arabia's Vision 2030 includes plans to improve waste management and increase recycling rates. Additionally, the Saudi Standards, Metrology and Quality Organization (SASO) sets standards for packaging safety and quality, including regulations on food contact materials and labeling requirements. The government is also exploring the potential for Extended Producer Responsibility (EPR) programs that would require manufacturers and importers to take responsibility for the end-of-life management of their packaging, such as collection and recycling.

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Beverage Packaging market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Packaging Type
• Bottle
• Cans
• Pouch
• Paperboard Carton
• Other packaging type (Boxes, Kegs)

By Materials Type
• Plastic
• Metal
• Glass
• Paper & paperboard
• Other material type (Biodegradable Materials)

By Product Type
• Non-alcoholic beverages
• Alcoholic beverages

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Beverage Packaging industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.