Mexico Electric Two-Wheeler Market Overview, 2029

Mexico's urban population is growing, causing more congestion and environmental concerns in cities. This trend is pushing up demand for cleaner, more sustainable modes of transportation, such as electric two-wheelers. Furthermore, as consumers become more conscious of the environmental impact of fossil fuels, they are looking for alternatives that minimise emissions and encourage green living. Government programs encouraging e-mobility reinforce this trend by providing incentives and subsidies to encourage the use of electric vehicles. Despite the good future for the electric two-wheeler business, a number of difficulties prevent widespread adoption. One significant barrier is a lack of charging infrastructure, particularly in rural areas and smaller towns where access to electricity is limited. Furthermore, the initial cost of acquiring an electric two-wheeler is frequently higher than that of a regular gasoline scooter, which may discourage some customers, particularly those with lesser means. Overcoming these obstacles will necessitate investments in charging infrastructure as well as attempts to make electric vehicles more inexpensive and available to a larger variety of customers. The Mexican government is actively supporting e-mobility with favourable legislation and regulations. Consumers may now buy and operate electric two-wheelers more easily thanks to simplified registration processes. However, there are special certification standards for batteries and components, which may present issues for producers. Ensuring compliance with these laws while maintaining cost and accessibility will be critical to the future expansion of Mexico's electric two-wheeler sector.


According to the research report “Mexico Electric Two Wheeler Market Overview, 2029," published by Bonafide Research, the Mexico Electric Two Wheeler Market is projected to add more than USD 1 Billion from 2024 to 2029. The landscape of electric two-wheelers in Mexico is changing, thanks to a combination of government incentives and encouraging events. Notably, the government's proactive approach, which includes tax exemptions and subsidies for electric two-wheelers, has set the path for a thriving market. These incentives not only encourage consumers to use eco-friendly transportation options, but they also help the sector thrive. Furthermore, events like Expo Eléctrica Internacional serve as critical platforms for knowledge sharing and networking opportunities in the e-mobility industry. Such events not only highlight the most recent breakthroughs, but also facilitate collaborations and partnerships, which contribute to the general development of the ecosystem. The electric two-wheeler market in Mexico is divided into pricing classes that appeal to a wide range of consumer tastes and budgets. E-bikes are affordable, starting at roughly $500 USD, making them an appealing option for budget-conscious consumers. High-performance models, on the other hand, charge premium pricing that might approach $3,000 USD, attracting enthusiasts and those looking for additional features and capabilities. This segmentation represents the market's diverse needs and aspirations, enabling producers to customise their offerings to specific client categories.

The electric two-wheeler market encompasses various segments based on different criteria such as vehicle type, battery type, motor power, and usage. Firstly, the market is divided by vehicle type, with electric motorcycles and electric scooters being the primary categories. Electric motorcycles, powered by electric motors and batteries, offer zero-emission transportation with lower operating costs and improved performance thanks to advancements in battery technology. Electric scooters, similarly powered by electric motors and rechargeable batteries, cater to short-distance commuting and urban transportation needs, offering convenience and eco-friendliness. Secondly, segmentation by battery type distinguishes between sealed lead-acid (SLA) and lithium-ion batteries. SLA batteries, known for their maintenance-free operation and suitability in environments with limited ventilation, find applications across various electric vehicles, including two-wheelers. On the other hand, lithium-ion batteries, characterised by their high energy density, are favoured for their lighter weight and enhanced storage capacity, making them ideal for electric motorcycles and scooters seeking improved performance and range.


Further segmentation based on motor power includes 48V, 60V, and 72V systems, each offering distinct performance characteristics. The 48V segment typically caters to lower power ranges, balancing performance with cost-effectiveness. Meanwhile, the 60V segment strikes a balance between power output and battery capacity, suitable for various electric motorcycles and scooters. The 72V segment targets higher performance and longer range, appealing to consumers seeking enhanced capabilities for their electric two-wheelers. Additionally, there exists an "Others Motor Powers" segment encompassing electric vehicles with motor powers outside the specified categories, providing further diversity in the market. Lastly, segmentation by usage separates electric two-wheelers into commercial and private categories. Commercial electric vehicles are optimised for business-related activities such as delivery services and last-mile transportation, prioritising factors like range, durability, and carrying capacity to meet the demands of commercial users. In contrast, private electric two-wheelers target individual consumers for personal commuting, recreation, or general transportation purposes, offering flexibility and convenience for private use.


Established brands in the Mexican e-bike market have established themselves as essential participants, relying on their experience and brand awareness to maintain a considerable market share. However, the scene is changing, with newcomers challenging the existing quo. These emerging rivals provide new viewpoints and novel technology, posing challenges to established firms and fueling rivalry. Furthermore, the market is prepared for further disruption, as new participants, both domestic and international, are projected to enter the field in coming years. This inflow of competition promises to boost innovation and promote breakthroughs in product offerings, benefiting customers with more options and better technologies. The electric two-wheeler business in Mexico has seen tremendous growth in recent years, indicating a trend toward electromobility. In 2021, the Mexican government announced its National Electromobility Strategy, indicating its commitment to promote electric vehicles and establishing a climate suitable to their adoption. This strategic endeavour established the framework for following developments, such as major manufacturers' investments in electric two-wheeler production within Mexican borders. By 2023, these efforts had paid off, with sales of electric two-wheelers exceeding earlier estimates, demonstrating the growing acceptability and desire for environmentally friendly transportation options. These developments highlight Mexico's transformation to sustainable mobility and the hopeful future of electric two-wheelers in the country.




When compared to its South American competitors, such as Brazil, Mexico's electric two-wheeler market is still in its early stages but exhibiting hopeful signs of growth. Although Brazil and Mexico have different market maturity levels, Mexico's trend indicates comparable, if not quicker, development potential. This insight demonstrates the market's resiliency and capacity to capitalise on new opportunities. Despite differences in market development among regional counterparts, Mexico's electric two-wheeler industry has a promising future, owing to factors such as changing consumer tastes, legislative actions, and technological improvements that drive adoption and expansion. Mexico has a strong manufacturing sector, which is a big asset for the electric two-wheeler market. However, the industry confronts a significant problem due to its reliance on imported lithium-ion batteries, which are a vital component for electric vehicles. This reliance on imported raw materials makes the market vulnerable to supply chain interruptions and cost changes, which could have an impact on its stability and competitiveness. Diversifying supply sources, investing in domestic production capabilities, and fostering strategic partnerships are all critical steps toward mitigating risk. Addressing the issue of raw material availability is critical to guaranteeing the long-term viability and competitiveness of Mexico's electric two-wheeler industry, thereby realising its full potential for growth and innovation.

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Electric Two-Wheeler market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Vehicle Type
• Electric Motorcycle
• Electric Scooter

By Battery
• Sealed Lead Acid (SLA)
• Lithium-Ion

By Motor Power
• 48 V
• 60 V
• 72 V
• Others

By Usage
• Commercial
• Private

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Electric Two-Wheeler industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.