Japan Refurbished Mobile Phone Market Overview, 2029

The refurbished phone market in Japan has been experiencing steady growth, driven by increasing demand for high-quality yet affordable devices. This trend has been influenced by various factors, including the government's promotion of reuse and recycling, as well as the expanding presence of refurbished phone providers. Although major brands like Apple and Samsung dominate the Japanese refurbished phone market, there is also a growing interest in devices from Chinese and lesser-known Japanese brands. Despite this growth, there are challenges to be addressed, such as the importance of consistent quality standards in the refurbishment process. Japanese consumers, known for their discerning taste and attention to detail, are increasingly turning to refurbished phones as a cost-effective and environmentally friendly alternative to purchasing new devices. The refurbished phone market's expansion in Japan is not only a response to consumer preferences but also a reflection of the country's broader efforts to promote sustainability and resource efficiency. By encouraging the reuse of electronic devices, Japan is working towards reducing electronic waste and fostering a more circular economy. There are challenges to overcome, such as improving consumer awareness and ensuring consistent quality standards. The market's growth is part of Japan's broader commitment to sustainability and resource efficiency. While the refurbished phone market in Japan faces challenges such as consumer doubts and competition from new smartphone sales. As Japan continues to prioritize sustainability and innovation, the refurbished phone market is poised for further growth and development in the coming years.


According to the research report, "Japan Refurbished Phone Market Outlook," published by Bonafide Research, Japan refurbished phone market is projected to add USD 740 Million by 2024 to 2029. The refurbished phone market in Japan is expanding due to several factors, including the increasing dependency on smartphones and the cost efficiency of refurbished devices. These phones undergo rigorous testing and restoration to ensure they are in good working order. While the market faces challenges such as scarcity of top models and limited warranty periods, the rise of e-commerce platforms presents significant opportunities for growth. Refurbished phones are available from popular brands like Apple, Samsung, OnePlus, Mi, and Vivo. Purchasing refurbished devices on EMI has become increasingly popular, allowing consumers to save money and still access the latest models. Companies like Zest Money offer no-cost EMI solutions, further encouraging the adoption of refurbished phones. In addition to the cost benefits, the refurbished phone market in Japan is also driven by the growing demand for consumer electronics and the continuous use of smartphones for various purposes. The market has seen significant growth during the COVID-19 pandemic, as people sought affordable alternatives to new devices. Major brands like Huawei have entered the refurbished phone market, offering certified devices with warranties. This trend is expected to continue, as more brands recognize the potential of this growing market. With the increasing popularity of refurbished phones, resellers are also encouraged to offer discounted rates and easy delivery options, further expanding the market's reach. There is government involvement in the refurbished phone market in Japan. The government has taken various steps to encourage the growth of the used mobile market, including imposing a duty on major mobile carriers to unlock SIM-locked phones immediately after purchase and limiting carriers' ability to offer discounts on phones for signing up to handset-plus-voice and data contract packages. These changes have made it easier for consumers to switch carriers and understand the cost of the phone. The Japanese government has provided information to consumers about the benefits of used handsets and the caution points to consider when purchasing them. However, Japanese consumers have a strong preference for new items, and the used mobile market has struggled to gain traction. To address this issue, the used mobile phone industry group Reuse Mobile Japan (RMJ) has put together a set of best practices guidelines for retailers, including a five-grade scale to indicate a used phone's condition and a requirement for retailers to do a factory reset and complete data wipe on all phones they buy. The RMJ has also awarded certificates of excellence to retailers that adhere strictly to the guidelines.

Based on the report, the type analysis is segmented into Refurbished Phones and Used Phones. In terms, In Japan, the market for refurbished phones and used phones offers consumers a range of options to suit their preferences and budgets. Refurbished phones undergo thorough testing and refurbishment processes to restore them to a like-new condition, often conducted by manufacturers or certified refurbishers. These devices are meticulously inspected, repaired, and may have components replaced as needed, ensuring they meet stringent quality standards. Refurbished phones typically come with warranties and assurances, providing consumers with confidence in the device's performance and reliability. They offer a reliable alternative to purchasing new smartphones, often at lower price points. On the other hand, used phones in Japan are pre-owned devices that may vary in condition depending on factors such as age, usage, and maintenance. While used phones may offer lower prices compared to refurbished devices, they come with a higher degree of uncertainty regarding their condition and reliability. Consumers purchasing used phones must carefully assess factors such as the device's age, usage history, and overall condition to ensure they are getting a satisfactory product. Additionally, used phones may not come with warranties or guarantees, leaving buyers vulnerable to potential issues or defects. Both categories have seen growth in recent years, driven by increasing demand for affordable yet high-quality devices. The availability of high-quality refurbished devices from popular brands and the government's efforts to promote the growth of the used mobile market have contributed to the unique aspects of the refurbished phone market in Japan.


Based on the report, the Pricing Range Analysis is divided into Low-priced Refurbished and Used Mobile Phone, Mid-Priced Refurbished and Used Mobile Phones Mid-Priced Refurbished and Used Mobile Phones. In terms, the refurbished and used mobile phone market in Japan is divided into different pricing ranges, with options available at lower and mid-tier price points. These segments cater to various consumer preferences and budgets, with low-priced devices typically costing less than high-end new devices and mid-priced devices priced between low-priced and high-end new devices. Low-priced refurbished and used mobile phones are popular among budget-conscious consumers, offering good performance and functionality at a lower cost than new devices. These devices may be older models or have minor cosmetic damage but are still in good working condition. Mid-priced refurbished and used mobile phone. Low-priced devices offer good performance and functionality at a lower cost than new devices, while mid-priced devices offer higher quality and additional features. This segmentation is important in the Japanese market, where consumers prioritize quality and value for money.. On the other hand, offer higher quality and additional features compared to low-priced devices. These devices are often newer models or have been refurbished to a higher standard, with better cosmetic condition and additional features. Mid-priced refurbished phones are becoming increasingly popular in Japan, as consumers seek high-quality devices at a more affordable price point than new devices. The segmentation of the refurbished and used mobile phone market into different pricing ranges is important in the Japanese market, where consumers often prioritize quality and are willing to pay a premium for high-quality devices. By offering a range of pricing options, refurbished phone retailers can cater to different consumer segments and preferences, making the market more accessible and appealing to a wider range of consumers.


On the basis of the report, the distribution channel is distinguished into offline and online. In terms, In Japan, the distribution channels for refurbished phones can be distinguished into offline and online channels. Offline channels typically involve physical stores, such as electronics retailers, where customers can purchase refurbished phones in person. These stores may offer a range of services, including product demonstrations, technical support, and warranties, which can provide customers with added peace of mind when purchasing a refurbished device. On the other side, online channels have become increasingly popular in Japan, given the country's high internet penetration rate and the shift in consumer behavior towards online channels for information and entertainment. Online marketplaces, such as Amazon Japan and Rakuten, offer a wide selection of refurbished phones from various brands and sellers. Social media platforms, such as Line, Twitter, and Facebook, are also popular in Japan and can be used for digital marketing and sales of refurbished phones. In addition, some refurbished phone retailers in Japan have their own online stores, which may offer more specialized services and support for customers. Some online stores may offer free shipping, easy returns, and comprehensive warranties, which can help to build trust and loyalty with customers. The distribution channels for refurbished phones in Japan are diverse and cater to different customer preferences and needs. By understanding the strengths and weaknesses of each distribution channel, refurbished phone retailers can optimize their marketing and sales strategies to reach their target customers and build a strong brand presence in the Japanese market.




The environmental impact of refurbished phones in Japan is an important consideration, given the country's focus on sustainability and reducing waste. A study examining the material flow of used mobile phones in Japan found that a significant portion of used phones are stored in homes, highlighting the potential for collecting and refurbishing these devices to reduce material consumption and environmental impact. The transportation length has a significant influence on environmental impact, emphasizing the importance of efficient logistics in reducing environmental impact. The official network called MRN (mobile phone network) is considered the best strategy in reducing material consumption and avoiding problems regarding outflow. The factors that affect Asian consumers' behavioral intention in purchasing refurbished smartphones found that in Japan, perceived risk, consumer innovativeness, and price are all vital factors affecting the participation of consumers in circular consumption. Refurbishment is a circular solution that enables the prolonged usage of products, limiting global waste and resource consumption levels. Refurbished products are not as-new products but rather products restored to a good condition through cleaning, replacing, repairing defective components, and upgrading appearance. Refurbishment usually requires less rigorous tasks towards a standard than remanufacturing, indicating a relatively lower entry barrier for (prospective) refurbishers than remanufacturers in the CE market.


Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Refurbished Mobile Phone market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Refurbished Phones
• Used Phones

By Pricing Range
• Low-priced Refurbished and Used Mobile Phones (Less than $200)
• Mid-Priced Refurbished and Used Mobile Phones ($200-$350)
• Premium Refurbished and Used Mobile Phones (More than $350)

By Distribution Channel
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Refurbished Mobile Phone industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.