Brazil Display Market Overview, 2029

The Brazilian display market is distinguished by its unique terrain, which presents a mix of opportunities and problems. In terms of products and trends, there is a dynamic market for both colour and monochrome displays. However, there is a clear shift toward colour displays, driven by customer preferences for improved visuals in a variety of applications such as televisions, cellphones, and signage. Despite the emergence of modern technologies such as OLED and microLED displays, LCD remains popular due to its inexpensive cost, however high-end areas are gradually adopting newer technologies. Brazil's cultural patterns reflect an increasingly technologically sophisticated populace, which is driving demand for larger, high-resolution screens, notably for TVs, monitors, and gaming devices. Furthermore, the rise of e-commerce and digital signage is increasing the demand for commercial displays, indicating a growing market for diverse display solutions. Brazil outperforms its regional neighbours in terms of display market size and development. This advantage gives Brazil a greater presence in the electronics industry than Mexico and Argentina. Despite this advantage, all three countries face similar issues, particularly regarding import laws and competition from Asian markets. These challenges impede the growth and sustainability of the display sector in each country. According to the research report “ Brazil Display Market Overview, 2029," published by Bonafide Research, the Brazil Display market is expected to grow at more than 5% from 2024 to 2029. Several factors influence growth in the Brazilian display market. Urbanisation and increased disposable incomes play key roles in building a strong consumer base for electronics and appliances. Furthermore, government investments in infrastructure and display technology development drive market growth. However, the market confronts its own set of obstacles. Consumers' price sensitivity can impede widespread adoption of high-end displays, despite rising demand. Intense competition from Asian manufacturers complicates matters, needing differentiation techniques to effectively carve out market share. Currency exchange rate swings also offer concerns, altering import costs and potentially influencing pricing tactics. In terms of policy and regulations, Brazil has stringent import controls and certification requirements for electronic displays. Navigating these restrictions can be difficult and time-consuming for international firms, creating a barrier to entry into the Brazilian market and potentially disrupting supply chains and distribution networks. Overall, the Brazilian display market offers promising prospects, but managing its complexities necessitates a comprehensive grasp of both its benefits and constraints.

The display market can be segmented based on various factors, including panel size, display type, display technology, application, and industrial vertical. In terms of panel size, displays can range from microdisplays, which are small and often used in devices like VR headsets and smart glasses, to large panels, which are expansive screens utilised in settings such as conference rooms and outdoor advertising displays. Display types encompass flat panel displays, flexible panel displays, and transparent panel displays, each offering distinct features and applications. Display technology further diversifies the market, with options like LCD, OLED, Micro-LED, and Direct-View LED, each providing unique advantages in terms of image quality, energy efficiency, and durability. Application-wise, displays find use in smartphones, tablets, TVs, digital signage, PCs, laptops, vehicle displays, and more, catering to a wide range of consumer and commercial needs. Finally, industrial verticals such as consumer electronics, retail, BFSI, healthcare, automotive, and military and defence drive demand for displays tailored to specific requirements within each sector. By segmenting the display market along these lines, manufacturers and stakeholders can better understand the diverse needs of consumers and industries, enabling targeted product development and marketing strategies to meet evolving demands and preferences. Opportunities abound in Brazil's display and touch technology sector, notably at events like the Future of Display & Touch (FDT) Expo and the Electronics for You Trade Show. These events give essential opportunities for businesses to present their latest goods and developments while also networking with potential partners and clients. Furthermore, the government's "Industry 4.0" plan is expected to considerably increase domestic display output, creating an ideal environment for local manufacturers to prosper and extend their operations. Brazil's display market is elaborately split by display size, resolution, and technology. Pricing dynamics in these areas vary greatly, with high-end displays commanding higher pricing due to their sophisticated features and improved performance. However, despite the apparent segmentation, there is a noteworthy lack of easily available Average Selling Price (ASP) data related to the Brazilian market, which may provide hurdles for enterprises attempting to navigate pricing strategies successfully. Recent years have seen remarkable improvements in Brazil's display industry, including significant investments in indigenous display panel production facilities aimed at reducing reliance on imports. Furthermore, the government has launched measures to boost display technology research and development, indicating a commitment to promoting innovation and domestic manufacturing capabilities. These developments highlight the country's expanding status as a major participant in the worldwide display sector. Brazil's raw material availability is significantly limited. The country lacks major reserves of important display panel materials including Indium Gallium Zinc Oxide (IGZO) and Gallium Nitride (GaN). As a result, Brazilian manufacturers rely largely on imports of these crucial resources, making them exposed to global market price swings. This reliance on imports not only exposes the business to economic uncertainty, but it also emphasises the significance of risk mitigation through diversification and strategic alliances. The COVID-19 epidemic had a dramatic impact on the display business in all three countries. Supply chain disruptions impacted manufacturing operations and transportation, resulting in higher display panel pricing. Despite these obstacles, a silver lining emerged: an increase in demand for home electronics. During lockdowns, people adapted to distant work and leisure activities, which increased demand for electronics such as TVs, monitors, and laptops. This increasing demand helped to offset the negative effects of supply chain disruptions and higher prices, providing some stability to the display industry in Brazil and its regional peers.

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Manmayi Raval

Research Consultant

Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Display market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Panel Size • Micro displays • Small & Medium-sized Panels • Large Panels

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By Display type • Flat Panel Display • flexible Panel Display • Transparent Panel Display By Display technology • LCD • OLED • Micro-LED • Direct-View LED • Others By Application • Smartphone and Tablet • Smart Wearable • Television and Digital Signage • PC and Laptop • Vehicle Display • Others By Industrial Vertical • Consumer Electronics • Retail • BFSI • Health care • Automotive • Military and defence • Others The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Display industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.