Japan Display Market Overview, 2029

The Japanese display market is largely concerned with meeting the needs of small and medium-sized displays (SMDs) used in a variety of electronic products, including smartphones, tablets, wearables, and automotive applications. In response to changing customer needs, a new trend has emerged: the development of high-resolution OLED displays with greater energy efficiency and versatile form factors. Japan Display Inc. (JDI), a major industry participant, has been actively promoting their "eLEAP" technology, which promises wider viewing angles and lower power consumption specifically for mobile devices. Japanese consumers are well-known for their discerning taste in high-quality and creative displays, with a focus on qualities like clear visuals and accurate colour reproduction. This customer preference has resulted in increased demand for bezel-less displays and foldable screens in smartphones and tablets, showing a shift toward more immersive and adaptable display technologies. Despite optimistic market developments, the industry faces numerous hurdles. Intense rivalry from South Korean and Chinese display producers is a substantial challenge for Japanese companies. Additionally, changes in raw material pricing and rising labour expenses complicate operations in this sector. On the regulatory front, Japan has severe environmental standards for display production and disposal. Certifications such as JIS (Japanese Industrial Standards) are required for certain applications to ensure compliance with quality and safety requirements.


According to the research report “ Japan Display Market Overview, 2029," published by Bonafide Research, the Japan Display market is projected to value at more than USD 4.5 Billion from 2024 to 2029.Opportunities abound in the display market, with a noteworthy increase in demand across a wide range of industries, including medical, industrial, and augmented/virtual reality (AR/VR). This rising demand represents a bright scenario for enterprises in the display technology sector. Supporting events, such as the FPD International conference, provide important forums for presenting breakthrough display technology and recruiting potential clients. These events not only promote collaboration, but also provide vital insights into developing trends and market demands, allowing firms to make more educated decisions. Recent industry news emphasises the dynamic character of the display business. JDI's financial difficulties have been noticeable, causing the corporation to undertake restructuring initiatives aimed at regaining profitability. Concurrently, there is a significant emphasis on research and development efforts centred on next-generation display technologies, particularly microLEDs. Furthermore, the broad use of OLED displays in a variety of applications demonstrates the industry's adaptability to technological advances and changing consumer tastes. These trends define the trajectory of the display market, presenting both problems and opportunities to industry stakeholders.

The display market can be segmented based on various factors, including panel size, display type, display technology, application, and industrial vertical. In terms of panel size, displays can range from microdisplays, which are small and often used in devices like VR headsets and smart glasses, to large panels, which are expansive screens utilised in settings such as conference rooms and outdoor advertising displays. Display types encompass flat panel displays, flexible panel displays, and transparent panel displays, each offering distinct features and applications. Display technology further diversifies the market, with options like LCD, OLED, Micro-LED, and Direct-View LED, each providing unique advantages in terms of image quality, energy efficiency, and durability. Application-wise, displays find use in smartphones, tablets, TVs, digital signage, PCs, laptops, vehicle displays, and more, catering to a wide range of consumer and commercial needs. Finally, industrial verticals such as consumer electronics, retail, BFSI, healthcare, automotive, and military and defence drive demand for displays tailored to specific requirements within each sector. By segmenting the display market along these lines, manufacturers and stakeholders can better understand the diverse needs of consumers and industries, enabling targeted product development and marketing strategies to meet evolving demands and preferences.


South Korea is a powerful force in display technology, with industry heavyweights like Samsung Display leading the way. South Korean corporations have long dominated the worldwide market, owing to their expertise in mass production and affordable prices. Their ability to efficiently grow production while remaining cost competitive has secured their position as industry leaders. This supremacy has established a high standard for competitors in the region. On the other side, China's display industry is rapidly expanding, thanks to significant government support and investment. While China's growth trajectory is outstanding, quality concerns threaten its global competitiveness. Despite efforts to solve these difficulties, such as enforcing stricter quality control standards, the reputation of poor quality remains. Nonetheless, with its massive market and government support, China remains a serious competitor in the global display business. Japan, a technical innovation powerhouse, is in a unique position in terms of raw material availability for display production. While the country has advanced display manufacturing skills, it is primarily dependent on imports for crucial components, making it vulnerable to price swings and supply chain disruptions. Recognizing the strategic importance of maintaining a stable supply chain, the Japanese government has begun to investigate ways to mitigate these risks. Collaborations with international partners and investments in domestic research and development are two options being sought to secure continuous access to critical resources.

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029



Aspects covered in this report
• Display market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Panel Size
• Micro displays
• Small & Medium-sized Panels
• Large Panels

By Display type
• Flat Panel Display
• flexible Panel Display
• Transparent Panel Display

By Display technology
• LCD
• OLED
• Micro-LED
• Direct-View LED
• Others

By Application
• Smartphone and Tablet
• Smart Wearable
• Television and Digital Signage
• PC and Laptop
• Vehicle Display
• Others

By Industrial Vertical
• Consumer Electronics
• Retail
• BFSI
• Health care
• Automotive
• Military and defence
• Others

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Display industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.