South Korea Video Conferencing Market Overview, 2029

The South Korean video conferencing market is now seeing a tremendous spike in growth. This market includes both hardware (monitors, cameras, codecs) and software solutions. Recent innovations have notably focused on improving the user experience, such as improving audio/video quality, implementing user-friendly interfaces, and seamlessly integrating numerous services. Furthermore, there has been a significant trend toward more economical solutions, driven by increased competition, which has resulted in lower hardware prices, making video conferencing available to a larger audience. Video conferencing solutions are disseminated through a variety of channels in order to efficiently reach clients. These channels include direct sales, in which businesses sell their products directly to clients, allowing for more personalised encounters and customised solutions. Additionally, value-added resellers (VARs) play an important role by adding value to the products they sell, such as customization, integration, or support services, so improving the overall customer experience. Online markets have also evolved as popular platforms for purchasing video conferencing products, bringing convenience and accessibility to a diverse spectrum of buyers. These channels collectively help to broaden the market reach and accessibility of video conferencing solutions. In comparison to other Southeast Asian countries, South Korea's video conferencing market is more mature. This maturity is reflected in the widespread use of video conferencing technologies in numerous sectors of the country. However, the region as a whole is experiencing increased rivalry in the video conferencing sector. As surrounding countries engage in technology developments and infrastructural development, competition is projected to heat up in the coming years. South Korea's mature market position presents both possibilities and challenges as businesses negotiate the changing regional scene. According to the research report “South Korea Video Conferencing Market Overview, 2029," published by Bonafide Research, the South Korea Video Conferencing market is forecasted to value at more than USD 250 Million by 2029 One of the primary drivers of this expansion is South Korea's strong tech-savvy culture, which easily adopts new communication technology. This cultural proclivity for innovation has greatly helped to the quick adoption of video conferencing technologies. Furthermore, market expansion is being supported by increased ICT investment in industries such as education, healthcare, and IT/BPM. Enterprises, in particular, are increasingly using video conferencing for distant meetings, training sessions, and worldwide collaboration initiatives. Furthermore, government programs aimed at promoting e-learning and fostering digital transformation have played a critical role in propelling the video conferencing industry in South Korea. However, the market is not without problems and regulatory concerns. Security concerns about data privacy provide a significant barrier that must be addressed. There are strict restrictions in place regarding data security and encryption, and market actors must comply with these regulations. Furthermore, certification requirements may apply to certain hardware components, complicating market access and operation. Despite these hurdles, the South Korean video conferencing market is thriving, because of technology innovation, cultural preferences, and concentrated attempts to achieve digital transformation across all sectors.

In categorising the video conferencing market, several key components and deployment methods shape its landscape. Hardware remains a leading component, encompassing the physical equipment essential for video conferencing, including cameras, microphones, displays, and other peripherals that facilitate audio and video transmission. On the other hand, software is experiencing growth, representing the software applications and platforms utilised to facilitate video conferencing sessions, ranging from video calling applications to collaboration tools and virtual meeting rooms. Deployment methods further differentiate the market, with on-premise solutions holding a leading position. These solutions are deployed and maintained within an organisation's own data centres or premises, providing control and customization options. Meanwhile, cloud-based solutions are experiencing growth, as they are hosted and delivered over the internet by cloud service providers, offering scalability, flexibility, and accessibility advantages. The market segmentation by enterprise size reveals large enterprises as the leading adopters of video conferencing solutions, leveraging their capabilities for communication and collaboration across dispersed teams. However, small and medium-sized enterprises (SMEs) are showing growing interest, recognizing the benefits of video conferencing for enhancing productivity and connectivity. Across various industrial verticals, certain sectors stand out. The IT and Telecom sector leads in adoption, driven by the industry's reliance on seamless communication for operations and client interactions. Education is experiencing growth, as institutions increasingly embrace video conferencing for remote learning and collaboration. Other sectors such as BFSI, Healthcare & Lifesciences, and Media and Entertainment also play significant roles in driving the adoption and innovation of video conferencing solutions, each with unique requirements and applications. Trade fairs and conferences focused on information and communication technologies are important forums for networking and market expansion. These events allow industry players to display their services, form strategic relationships, and get insights into future trends and customer preferences, supporting growth and innovation in the field. Pricing in the IT and communication technologies market is fluid, impacted by factors like functionality, scalability, and brand recognition. The market divides itself into bespoke solutions that cater to specific consumer groups. Small and medium-sized businesses (SMBs), major organisations, education, and healthcare sectors are all distinct categories with their own demands and preferences. Understanding and efficiently serving the different needs of these sectors is critical for market success and long-term growth. Recent advances in the IT and communication technology sectors highlight the growing relevance of cloud-based video conferencing systems, which are characterised by their scalability and cost effectiveness. The global movement toward remote work and learning during the COVID-19 epidemic has increased the deployment of video conferencing technologies, notably in the education sector, underscoring the critical role of technology in supporting seamless communication and collaboration. Furthermore, the incorporation of artificial intelligence (AI) features into video conferencing platforms represents a broader trend toward improving meeting experiences through intelligent automation and personalised functionalities, reflecting ongoing efforts to increase the efficiency and effectiveness of virtual interactions. The South Korean video conferencing business relies on imports for some hardware components required for the production of video conferencing equipment. However, recognizing the strategic importance of self-sufficiency and minimising reliance on foreign imports, the government has launched programs to increase domestic manufacture of electronic components. These approaches include providing incentives for research and development, investing in infrastructure, and encouraging collaboration between industry participants and academic institutions. By encouraging domestic production, South Korea hopes to boost its supply chain resilience and increase its competitiveness in the global video conferencing industry. The COVID-19 epidemic has caused a paradigm shift in how people and businesses interact and work, resulting in a major increase in the use of video conferencing technologies. With remote work, virtual learning, and telemedicine becoming the new standard, the need for video conferencing solutions has increased across all industries. This trend is projected to continue beyond the epidemic, as organisations and institutions appreciate the efficiency, flexibility, and cost-effectiveness of remote communication and collaboration solutions. As a result, the video conferencing industry is expected to expand further, driven by continuous digital transformation and changing communication needs in the aftermath of the epidemic.

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Manmayi Raval

Research Consultant

Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Video Conferencing market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Component • Hardware • software

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By Deployment • On-Premise • Cloud By Enterprise Size • Large enterprise • SMEs By Industrial vertical • BFSI • IT and Telecom • Healthcare & Life science • Education • Media and Entertainment • Other Verticals The approach of the report: The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Video Conferencing industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.