Saudi Arabia Toaster Market Overview, 2029

Breakfasts have historically focused on warm flatbreads like pita or roti, alongside savory dishes like ful medames (fava beans). However, with increasing urbanization and a growing youth population exposed to Western influences, toasters have gained traction in recent decades. Initially, they were seen as a luxury item, but as disposable incomes have risen and lifestyles have become busier, toasters have transitioned into a more mainstream appliance. Saudi Arabian food culture is undergoing a transformation. The influence of global fast food chains and cafes has introduced a taste for Western-style breakfasts, including toast. This, coupled with the growing popularity of coffee culture, has created a demand for convenient breakfast solutions. Additionally, with more women entering the workforce, there's a growing need for time-saving appliances like toasters. Social media also plays a role, with influencers showcasing trendy breakfast options that often feature toast.

According to the research report "Saudi Arabia Toaster Market Overview, 2029," published by Bonafide Research, the Saudi Arabian Toaster market is projected to add more than USD 15 Million from 2024 to 2029. Several factors are propelling the toaster market in Saudi Arabia. The most significant driver is the rise of urbanization and busy lifestyles. As families move to cities and juggle work and social commitments, quick and convenient breakfast options become increasingly valuable. The growing adoption of Western-style breakfasts is another key driver. The taste for toast, along with jams, cereals, and other toppings, is finding a place on Saudi Arabian breakfast tables. Furthermore, a growing disposable income allows consumers to invest in appliances that enhance their daily routines. Despite the positive outlook, the toaster market in Saudi Arabia faces some challenges. One is the persistence of traditional breakfast habits. Many households still favor savory dishes and flatbreads over toast. Price sensitivity is another hurdle. While disposable incomes are rising, some consumers might find high-end toasters to be a non-essential expense. Additionally, the market exhibits a trend towards increased concentration, with a few major brands dominating the market. This can limit consumer choice and potentially lead to higher prices.

On the basis of segmentation by type, pop-up toasters are poised to lead, offering a convenient and cost-effective solution favored by small families and individuals, aligning with the prevalent smaller kitchen sizes in Saudi households. Conveyor toasters, although less common, hold potential for growth in high-volume settings such as hotels or buffets due to their ability to handle continuous bread flow efficiently. Other toaster types like smart toasters, panini press toasters, and convection toaster ovens present avenues for expansion as Saudi consumers become more acquainted with their features and functionalities. Smart toasters boasting digital displays and temperature control might attract tech-savvy buyers, while panini press toasters cater to the growing demand for quick snacks, and convection toaster ovens offer versatility for baking and toasting, albeit at higher price points which could initially limit their reach.

In terms of application, the residential segment is expected to remain the primary driver, propelled by busy families and young professionals seeking convenient breakfast options. However, the commercial sector, particularly in hotels and large office canteens, offers room for growth, albeit potentially influenced by cultural preferences for traditional hot breakfasts. Regarding distribution channels, traditional retail stores are anticipated to maintain dominance, appealing to mid-range and budget-conscious consumers who prefer hands-on product evaluation. Conversely, e-commerce platforms are gaining momentum, especially among younger demographics comfortable with online shopping, offering a broader range of toaster options, particularly premium or niche selections.

The toaster market in Saudi Arabia operates within a framework of regulations and certifications designed to ensure product safety and consumer protection. The Saudi Standards, Metrology and Quality Organization (SASO) dictates mandatory compliance with the GCC (Gulf Cooperation Council) Standardization Marking (GSM) scheme for all electrical appliances entering the market. This necessitates obtaining a Certificate of Conformity (CoC) issued by a SASO-approved notified body after rigorous testing against the relevant IEC (International Electrotechnical Commission) standards for electrical safety (IEC 60335-1), as well as potential specific requirements for household appliances outlined in the SASO IECEE CB Scheme. Additionally, manufacturers or importers should be aware of the Saudi Arabian General Organization for Standards (SAOG) directives on product labeling in Arabic, outlining specifications for language, clarity, and potential inclusion of the mandatory SASO conformity mark. These regulations aim to create a safe and transparent marketplace for toasters in Saudi Arabia, ensuring consumers have access to reliable and well-tested products.



Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Toaster market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• POP-UP Toaster
• Conveyer Toaster
• Others

By Application
• Residential
• Commercial

By Distribution Channel
• Online
• Offline

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Toaster industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.