India Toaster Market Overview, 2029

Toasters are a relatively new entrant in Indian kitchens. Traditionally, flatbreads like rotis and parathas were the staple breakfast choices, cooked on tavas (griddles) over open fires. However, with urbanization and a growing working class, time constraints and a shift towards westernized breakfasts fueled the demand for toasters. The initial market catered to high-income households, dominated by international brands offering basic pop-up toasters. Over the years, domestic brands emerged, offering more affordable options and gradually expanding the market reach. Despite the rising popularity of toasters, breakfast in India remains diverse. Regional preferences play a strong role, with South India leaning towards idli and dosa, while eastern states favor luchi-cholar. However, a growing young population with a penchant for quick and convenient meals is driving the toaster trend. Busy professionals and nuclear families find toast to be a time-saving option. Additionally, the influence of western media and café culture has introduced a variety of breads like croissants and bagels, further propelling the demand for toasters with wider slots and diverse functions.

According to the research report "India Toaster Market Overview, 2029," published by Bonafide Research, the Indian Toaster market is projected to add more than USD 55 Million from 2024 to 2029. Several key drivers are propelling this market. Several factors are propelling the Indian toaster market forward. Firstly, the burgeoning middle class with rising disposable incomes is more willing to invest in appliances that enhance their lifestyles. Secondly, the increasing number of working women necessitates quick and convenient breakfast options. Thirdly, growing urbanization and smaller living spaces lead to a preference for compact and multifunctional appliances like toaster ovens that can bake and toast. Finally, the focus on design aesthetics in modern kitchens is influencing consumer choices, with manufacturers offering toasters in a variety of colors and finishes to complement kitchen décor. Despite the positive outlook, the Indian toaster market faces certain challenges. Price sensitivity remains a key factor, with a significant portion of the population still cost-conscious. This restricts the market penetration of high-end, feature-rich toasters. Additionally, the lack of awareness about the benefits of using toasters, especially in rural areas, hinders market growth. Furthermore, the deep-rooted tradition of consuming regional breakfast dishes creates competition for toasters in the breakfast appliance category. Finally, the occasional power outages experienced in some parts of the country can be a deterrent for those seeking reliable breakfast solutions.

Within the segmentation by type, pop-up toasters reign supreme, owing to their affordability, compact design, and user-friendly operation, making them a staple for small families and individuals adhering to traditional breakfast routines of toast and tea or coffee. Conversely, conveyor toasters, though less prevalent in households, carve a niche in commercial settings such as hotels and canteens due to their ability to efficiently handle large volumes of bread, ensuring seamless breakfast service. Additionally, the emerging segment of smart appliances and multifunctional devices is witnessing growth, with tech-savvy consumers favoring smart toasters boasting digital controls and versatile options like browning adjustments, while panini press toasters appeal to those seeking grilling capabilities alongside toasting functions. Moreover, niche adoption of conveyor belt toasters in high-end cafes and convection toaster ovens in space-conscious urban homes reflects evolving consumer preferences. Moving to application-based segmentation, the residential sector dominates toaster sales, driven by rising disposable incomes and the increasing inclination towards Western breakfast options, with a preference for budget-friendly pop-up toasters. In contrast, the commercial segment, encompassing hotels, cafes, and restaurants, prioritizes reliability, durability, and high capacity, gravitating towards conveyor toasters and toaster ovens to meet breakfast service demands. In distribution channels, brick-and-mortar stores remain pivotal for value-conscious consumers seeking hands-on experience before purchase, particularly for budget-friendly options, while online sales are gaining momentum, especially in urban areas, catering to tech-savvy consumers seeking wider product variety and convenience.

There aren't strict toaster-specific regulations in India, but to ensure safety and market access, manufacturers and importers should navigate a web of general safety and certification requirements. The Bureau of Indian Standards (BIS) is the key player, and while there's no BIS standard specifically for toasters, adherence to relevant BIS standards for electrical appliances (IS 302 Part 1: Specification for General Requirements & Part 2: Particular Requirements for Bread Toasters) is recommended. This ensures aspects like electrical safety, fire resistance of materials, and cord length meet baseline safety benchmarks. Additionally, toasters might fall under the ambit of Low Voltage Regulation (LVR), 2017, requiring a Registration of Equipment for Low Voltage (RELV) certificate if they operate below 1000V AC. For further credibility, voluntary certifications like ISO 9001 (Quality Management) or ISO 14001 (Environmental Management) can enhance brand reputation. Remember, India enforces strict labeling regulations under the Legal Metrology (Packaged Commodities) Rules, 2011, mandating declaration of key product information like wattage, voltage, and guarantee/warranty period on the packaging and toaster itself. By understanding and adhering to this framework, toaster manufacturers and importers can ensure a smooth entry into the Indian market while prioritizing consumer safety.

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029



Aspects covered in this report
• Toaster market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• POP-UP Toaster
• Conveyer Toaster
• Others

By Application
• Residential
• Commercial

By Distribution Channel
• Online
• Offline

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Toaster industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.