Canada Mental Wellness Market Overview, 2029

The mental wellness market in Canada has undergone significant evolution, mirroring trends observed in other developed nations. Historically, mental health issues in Canada faced stigma and discrimination, resulting in inadequate access to care and limited investment in mental wellness initiatives. However, over the past decade, there has been a notable shift in societal attitudes towards mental health, accompanied by increased awareness and advocacy efforts. One prominent evolution in the Canadian mental wellness market has been the growing recognition of the need for comprehensive and integrated care. Mental health services are increasingly being integrated into primary care settings, facilitating early intervention and holistic approaches to treatment. Additionally, there has been a surge in the development and adoption of digital mental health platforms, teletherapy services, and mobile apps, providing Canadians with greater access to mental health support and resources, particularly in remote or underserved areas. Moreover, there has been a heightened emphasis on workplace mental health, with employers implementing wellness programs and initiatives to support employee well-being. This includes providing access to counseling services, mental health resources, and creating psychologically safe work environments. The COVID-19 pandemic has further underscored the importance of mental health in Canada, with rising levels of stress, anxiety, and depression among the population. This has led to increased demand for mental health services and accelerated the adoption of teletherapy and digital mental health solutions. Currently, the mental wellness market in Canada is in a state of growth and transformation, characterized by expanding awareness, investment, and innovation. While challenges such as stigma and access to care persist, the Canadian government and healthcare stakeholders are increasingly prioritizing mental health, positioning the market for continued evolution and improvement in the coming years.

According to the research report "Canada Mental Wellness Market Overview, 2029," published by Bonafide Research, the Canada Mental Wellness Market was valued more than USD 9 Billion in 2023. Several factors drive and promote the mental wellness market in Canada. Firstly, there has been a significant cultural shift towards destigmatizing mental health issues, encouraging more individuals to seek help and support for their psychological well-being. This increased awareness has been fueled by public health campaigns, advocacy efforts, and personal stories shared in the media. Secondly, the Canadian government has taken steps to prioritize mental health, with investments in mental health services, research, and initiatives aimed at improving access to care. This includes the implementation of policies mandating mental health parity in insurance coverage and funding for community-based mental health programs. Additionally, advancements in technology have played a crucial role in promoting the mental wellness market by expanding access to care through teletherapy, digital mental health platforms, and mobile apps. These innovations have made it easier for individuals to connect with mental health professionals and access resources from the comfort of their own homes. Furthermore, there is a growing recognition of the importance of workplace mental health, leading many employers to invest in employee wellness programs and initiatives to support their staff's mental well-being. Looking ahead, the future growth trajectory of the mental wellness market in Canada is likely to continue on a positive trajectory. Factors such as ongoing efforts to reduce stigma, increased investment in mental health infrastructure, and advancements in technology are expected to further drive market growth. Additionally, as mental health continues to be prioritized as a public health issue, there will likely be greater emphasis on preventive measures, early intervention, and holistic approaches to mental wellness. Moreover, as the demand for mental health services continues to rise, there will be opportunities for innovation and expansion in the market, with a focus on meeting the diverse needs of Canadians seeking support for their mental health concerns. Overall, the mental wellness market in Canada is expected to experience sustained growth as it continues to evolve and adapt to the changing landscape of mental health care.

The mental wellness market encompasses various segments based on different criteria such as wellness type, age group, and disorders. In terms of wellness type, the market is segmented into sense, space, and sleep, with sleep wellness leading this segment. Sleep is recognized as a crucial aspect of mental well-being, and there's a growing demand for products and services that promote better sleep quality. Additionally, meditation and mindfulness are experiencing significant growth, driven by increasing awareness of their benefits in reducing stress and improving overall mental health. The market is also categorized by age group into adults and teenagers. Currently, adults dominate this segment, reflecting a higher prevalence of mental health concerns among this demographic. However, the teenage market is growing rapidly, with adolescents increasingly facing mental health challenges such as stress, anxiety, and depression. Furthermore, the mental wellness market is segmented by disorders, with depression leading this category. Depression is one of the most common mental health disorders globally and drives a significant portion of the market. Additionally, disorders such as anxiety, schizophrenia, substance use disorder, bipolar disorder, and alcohol use disorder are also prevalent. Notably, alcohol use disorder is experiencing high growth, reflecting increasing awareness and demand for solutions to address this issue. Overall, the mental wellness market is diverse and dynamic, with various segments experiencing growth driven by changing societal attitudes, increasing awareness, and evolving consumer preferences. As mental health continues to gain prominence, there is significant potential for further growth and innovation in this market, catering to the diverse needs of individuals seeking to improve their mental well-being.

The Canadian government has implemented various initiatives and programs to promote mental wellness, which ultimately benefit the growth of the mental wellness market. One key initiative is the Mental Health Strategy for Canada, which provides a framework for addressing mental health issues and improving access to mental health services across the country. Additionally, the Canada Health Transfer provides funding to provinces and territories for health care, including mental health services, while the Canadian Institutes of Health Research (CIHR) invest in mental health research to improve understanding and treatment of mental health disorders. Furthermore, federal agencies such as the Public Health Agency of Canada (PHAC) support mental health promotion initiatives, including suicide prevention efforts, anti-stigma campaigns, and mental health education programs in schools and workplaces. However, despite these initiatives, the mental wellness market in Canada faces several challenges. One significant challenge is the fragmentation of mental health services, with disparities in access to care across different regions and populations. Additionally, there is a shortage of mental health professionals, particularly in rural and remote areas, which can result in long wait times for individuals seeking treatment. Moreover, there are barriers to accessing mental health care for marginalized and vulnerable populations, including Indigenous peoples, immigrants, and LGBTQ+ communities, due to cultural, linguistic, and systemic factors. Furthermore, stigma surrounding mental health issues remains a significant barrier to seeking help and accessing services, despite efforts to reduce stigma through education and awareness campaigns. Overall, while Canada has made progress in promoting mental wellness, addressing these challenges will be crucial for ensuring equitable access to mental health services and fostering continued growth in the mental wellness market.


Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029



Aspects covered in this report
• Mental Wellness market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Wellness Type
• Senses, Space and Sleep
• Brain Boosting Nutraceutical & Botanicals
• Self-Improvement
• Meditation and Mindfulness

By Age Group
• Adults
• Teenager

By Disorders
• Depression
• Anxiety
• Schizophrenia
• Substance Use Disorder
• Bipolar Disorder
• Alcohol Use Disorder
• Others (Post-Traumatic Stress Disorder, Eating Disorder)

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Mental Wellness industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.