United Arab Emirates (UAE) Mental Wellness Market Overview, 2029

The concept of a dedicated mental wellness market in the UAE is a relatively recent phenomenon. Traditionally, cultural stigmas surrounding mental health issues discouraged open discussion and help-seeking behavior. However, a confluence of factors is leading to a significant shift. Looking back, mental healthcare in the UAE primarily existed within the realm of traditional medicine and religious practices. While these approaches offered comfort and guidance for some, they often lacked the clinical structure and evidence-based methods found in modern mental health services. Fast forward to today, and a growing awareness about mental wellbeing is sweeping across the UAE. This can be attributed to several trends. Increased exposure to Western media and social media campaigns promoting mental health awareness are chipping away at the stigma. Additionally, a younger generation, more comfortable discussing mental health openly, is driving the conversation forward. This cultural shift is paving the way for a burgeoning mental wellness market. People are becoming more receptive to seeking professional help, creating a demand for therapists, counselors, and psychiatrists. According to the research report "The United Arab Mental Wellness Market Overview, 2029," published by Bonafide Research, the United Arab Emirates Mental Wellness market is projected to grow with more than 7.50% CAGR from 2024 to 2029. Several factors are propelling this market growth. The high prevalence of mental health issues, particularly anxiety and depression, is a key driver. The fast-paced, demanding lifestyles of urban populations contribute to stress and mental health challenges. Furthermore, the UAE government is actively promoting mental health initiatives. The Dubai Health Authority's "Dubai 30x30" fitness challenge, for example, subtly integrates mental well-being into a broader culture of self-care. These initiatives highlight a growing recognition of the importance of mental health on a national level. However, the UAE's mental wellness market faces its own set of challenges. A significant barrier is the limited number of qualified mental health professionals. The specialist-to-patient ratio in the UAE falls far below international standards. This lack of accessibility creates bottlenecks for those seeking help. Another challenge lies in the lingering stigma. While progress has been made, cultural reservations can still prevent people from accessing mental health services. Additionally, the cost of therapy and counseling can be a significant hurdle for some. Insurance coverage for mental health services is often limited, making treatment a financial burden for many.

Market segmentation in the UAE mental wellness market reveals various avenues for targeting different demographics and needs. Under the categorization of wellness types, the Senses, Space, and Sleep segment caters to individuals seeking better mental well-being by enhancing their environment, with products like aromatherapy diffusers and sleep trackers finding a strong market amidst the fast-paced lifestyles in Dubai and Abu Dhabi. Brain Boosting Nutraceuticals & Botanicals hold promise with a health-conscious population showing interest in natural supplements and herbal teas for cognitive function and stress reduction, although cultural sensitivities and regulatory considerations must be navigated carefully. The Self-Improvement segment targets a broad audience keen on personal growth, emphasizing the importance of culturally sensitive materials, considering the collectivistic values prevalent in Emirati society. Meditation and Mindfulness offer an exciting opportunity globally, with demand for Arabic-language meditation apps and local workshops integrating Islamic traditions. Segmenting by age group, adults aged 20-65 seek convenient mental health solutions, such as online therapy platforms and corporate wellness programs, while teenagers face unique challenges, requiring educational programs in schools and age-appropriate mobile applications for peer support. Collaborating with influencers and celebrities popular with teenagers could further enhance mental health awareness efforts. The future of the mental wellness market in the UAE appears promising. Increased awareness, government support, and the growing demand for mental health services are all positive indicators. As the market matures, we can expect to see a rise in accessible, culturally sensitive mental health services, making mental well-being a top priority for all residents of the UAE. Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029

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Prashant Tiwari

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Aspects covered in this report • Mental Wellness market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Wellness Type • Senses, Space and Sleep • Brain Boosting Nutraceutical & Botanicals • Self-Improvement • Meditation and Mindfulness By Age Group • Adults • Teenager

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By Disorders • Depression • Anxiety • Schizophrenia • Substance Use Disorder • Bipolar Disorder • Alcohol Use Disorder • Others (Post-Traumatic Stress Disorder, Eating Disorder) The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Mental Wellness industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.