Japan Mental Wellness Market Overview, 2029

The mental wellness market in Japan has experienced significant evolution in recent years, reflecting changing societal attitudes towards mental health and an increased recognition of the importance of psychological well-being. Historically, mental health issues in Japan were often stigmatized and overlooked, leading to a culture of silence and reluctance to seek help. However, in the past decade, there has been a noticeable shift towards addressing mental health concerns more openly and proactively. One significant evolution has been the growing availability of mental health services and resources across the country. Japan has seen a rise in the number of mental health clinics, counseling centers, and hotlines, particularly in urban areas. Additionally, there has been a greater emphasis on community-based initiatives and peer support groups, providing individuals with alternative avenues for seeking help and support. Furthermore, there has been an increasing recognition of the need for holistic approaches to mental wellness. Japanese society has embraced practices such as mindfulness, meditation, and relaxation techniques, with many companies offering employee wellness programs and stress management workshops. Additionally, there has been a surge in the popularity of digital mental health platforms and mobile apps, providing convenient and accessible resources for individuals seeking support.

According to the research report "Japan Mental Wellness Market Overview, 2029," published by Bonafide Research, the Japan Mental Wellness Market is projected to add more than USD 3.50 Billion from 2024 to 2029. Several factors drive and promote the mental wellness market in Japan. Firstly, there has been a gradual but significant shift in societal attitudes towards mental health, with increasing recognition of the importance of psychological well-being. This change is partly driven by rising awareness campaigns, advocacy efforts, and educational initiatives aimed at reducing stigma surrounding mental health issues and encouraging individuals to seek help when needed. Secondly, Japan's aging population and high-stress work culture have led to elevated levels of mental health concerns, including anxiety, depression, and burnout, driving demand for mental health services and resources. Additionally, advancements in technology have played a significant role in promoting the mental wellness market by providing innovative solutions for accessing care, such as teletherapy, online counseling platforms, and mental health apps. These digital platforms have made it easier for individuals to seek support and access resources, particularly in a society where seeking help in person may be stigmatized. Furthermore, there is a growing emphasis on workplace mental health, with many companies implementing wellness programs and initiatives aimed at supporting employees' mental well-being, further driving demand for mental health services. Looking ahead, the future growth trajectory of the mental wellness market in Japan is likely to be positive. Factors such as ongoing efforts to reduce stigma, increased investment in mental health infrastructure, and advancements in technology are expected to further drive market growth. Additionally, as Japan continues to face demographic challenges and societal changes, there will likely be greater awareness of mental health issues and a higher demand for mental wellness services. Moreover, as the Japanese government continues to prioritize public health, there will be opportunities for further expansion of mental health programs and initiatives. Overall, the mental wellness market in Japan is poised for continued growth and development as it continues to evolve to meet the evolving needs of the population.

The mental wellness market encompasses various segments based on different criteria such as wellness type, age group, and disorders. In terms of wellness type, the market is segmented into sense, space, and sleep, with sleep wellness leading this segment. Sleep is recognized as a crucial aspect of mental well-being, and there's a growing demand for products and services that promote better sleep quality. Additionally, meditation and mindfulness are experiencing significant growth, driven by increasing awareness of their benefits in reducing stress and improving overall mental health. The market is also categorized by age group into adults and teenagers. Currently, adults dominate this segment, reflecting a higher prevalence of mental health concerns among this demographic. However, the teenage market is growing rapidly, with adolescents increasingly facing mental health challenges such as stress, anxiety, and depression. Furthermore, the mental wellness market is segmented by disorders, with depression leading this category. Depression is one of the most common mental health disorders globally and drives a significant portion of the market. Additionally, disorders such as anxiety, schizophrenia, substance use disorder, bipolar disorder, and alcohol use disorder are also prevalent. Notably, alcohol use disorder is experiencing high growth, reflecting increasing awareness and demand for solutions to address this issue. Overall, the mental wellness market is diverse and dynamic, with various segments experiencing growth driven by changing societal attitudes, increasing awareness, and evolving consumer preferences. As mental health continues to gain prominence, there is significant potential for further growth and innovation in this market, catering to the diverse needs of individuals seeking to improve their mental well-being.

The Japanese government has implemented various initiatives and programs to promote mental wellness, which can ultimately benefit the growth of the mental wellness market. One key initiative is the Comprehensive Suicide Prevention Measures, which aims to reduce suicide rates and improve mental health support systems. Additionally, the Japanese government has launched mental health promotion campaigns, such as "Mental Health and Productivity Management" and "Check Stress," to raise awareness and provide resources for individuals struggling with mental health issues. Furthermore, Japan has seen increased investment in digital mental health solutions, including teletherapy services and mental health apps, supported by government initiatives to promote innovation in healthcare. However, despite these initiatives, the mental wellness market in Japan faces several challenges. One significant challenge is the stigma surrounding mental illness, which can prevent individuals from seeking help and accessing mental health services. Additionally, there is a shortage of mental health professionals, particularly psychiatrists and psychologists, leading to long wait times for individuals seeking treatment. Moreover, there is a lack of integration between mental health services and primary care, resulting in fragmented and inefficient care delivery. Furthermore, there are disparities in access to mental health care between urban and rural areas, as well as among different socioeconomic groups. Overall, while Japan has made progress in promoting mental wellness, addressing these challenges will be crucial for ensuring equitable access to mental health services and fostering continued growth in the mental wellness market.

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029



Aspects covered in this report
• Mental Wellness market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Wellness Type
• Senses, Space and Sleep
• Brain Boosting Nutraceutical & Botanicals
• Self-Improvement
• Meditation and Mindfulness

By Age Group
• Adults
• Teenager

By Disorders
• Depression
• Anxiety
• Schizophrenia
• Substance Use Disorder
• Bipolar Disorder
• Alcohol Use Disorder
• Others (Post-Traumatic Stress Disorder, Eating Disorder)

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Mental Wellness industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.