Australia Laptop Accessories Market Overview, 2029

In recent years, the laptop accessories market in Australia has grown significantly, owing to reasons such as widespread laptop usage, technical improvements, and the growing frequency of remote work and education. This development reflects a changing scenario in which laptops are becoming essential tools for both professional and personal use, increasing demand for complementary peripherals that improve functionality and user experience. Australians' inclination for an active lifestyle and a focus on work-life balance influence their laptop accessory choices. There is a strong desire for accessories that reflect these principles, such as lightweight and portable solutions that promote mobility. This includes wireless mice, ergonomic keyboards, and portable chargers, which are designed to meet the demands of those who regularly switch between workspaces or engage in distant tasks. Furthermore, the popularity of gaming laptops has increased demand for high-performance accessories such as gaming mouse, headphones, and cooling pads, indicating a growing interest in gaming as a recreational pastime.

According to the research report "Australia Laptop Accessories Market Overview, 2029," published by Bonafide Research, the Australia Laptop Accessories market is predicted tto add more than 7% CAGR from 2024 to 2029. Several important drivers are propelling the growth of the laptop accessories market, including increased laptop adoption in Australia and heightened consumer awareness of ergonomic considerations. Individuals spend more time working or studying on laptops, thus there is a greater emphasis on improving user comfort and productivity with appropriate accessories. However, the market confronts problems, particularly from increased competition, most notably from online shops offering cheap pricing. Furthermore, changes in the value of the Australian dollar might affect import costs, providing hurdles for enterprises in this area. The Australian government has strict restrictions on product safety and electromagnetic compatibility (EMC) for all electrical and electronic items, including laptop accessories. These standards are intended to protect customer safety while reducing the danger of interference with other electronic equipment. Compliance with these criteria is required for manufacturers and suppliers operating in the Australian market, underlining the importance of adhering to regulatory regulations when producing and distributing laptop accessories.

In the realm of laptop accessories, there is a notable distinction between electronic and non-electronic categories. Electronic accessories, encompassing items such as headsets or headphones, external storage devices, laptop mice, keyboards, cooling pads, docking stations, USB flash drives, and others, exhibit diverse trends. Headsets or headphones emerge as the leading electronic accessory type, while the market for laptop mice and keyboards is witnessing growth. Non-electronic accessories, including laptop bags, screen protectors, cleaners, sleeves, keyboard covers, laptop stands, and others, present a different landscape. Among these, laptop bags are the leading non-electronic accessory, with laptop stands showing growth potential. Furthermore, when considering the end-use applications of laptop accessories, the market differentiates between personal and commercial sectors. Personal use dominates the landscape, representing the leading end-use category, while commercial usage is experiencing growth. This indicates a shift in consumer behaviour and market dynamics towards increased commercial adoption of laptop accessories. Lastly, distribution channels play a significant role in shaping the accessibility of laptop accessories to consumers. Offline channels, comprising physical retail outlets and stores, continue to dominate the distribution landscape. However, there is a noticeable surge in the prominence of e-commerce platforms, reflecting changing consumer preferences and the growing trend towards online shopping. E-commerce is thus emerging as a growing distribution channel for laptop accessories, catering to the evolving needs and preferences of consumers in the digital age.

The Australian laptop accessories industry has substantial prospects for both domestic and foreign businesses. With the increasing acceptance of wireless technologies and the incorporation of smart features into accessories, the industry is experiencing an increase in growth opportunities. The market is segmented depending on product category, with power adapters and batteries frequently demanding the highest average selling costs. Bags and cases, external storage devices, and keyboards and mice are the next most popular ASP goods. This divided price structure reflects the market's different consumer needs and tastes, allowing both luxury and low-cost alternatives to thrive. Currently, established firms dominate the market. However, the situation is changing, as online merchants gain traction. There is plenty of room for new entrants with creative and unique product offerings to change the market dynamics. These newcomers have the ability to bring new viewpoints and technology, disrupting incumbents and redefining consumer expectations.

JB Hi-Fi's acquisition of The Good Guys in 2021 consolidated the retail scene even more, demonstrating a trend of market concentration. Apple's introduction of a self-service repair program for MacBooks in Australia in 2022 had important ramifications for the market for third-party repair accessories, potentially altering the competitive dynamics within the repair segment. Furthermore, the Australian government's pledge in 2023 to assist local manufacturing of electronic components indicates probable changes in the market's future trajectory, highlighting the importance of domestic production and supply chains. As domestic production is restricted, Australia relies heavily on imports of raw materials for laptop accessories, particularly from China and Southeast Asia. This reliance on foreign suppliers creates issues for supply chain resilience and stability. Despite these constraints, the Australian market demonstrates development tendencies similar to industrialised countries such as the United States and Japan. However, the market size is rather tiny. One distinguishing feature is the higher average selling price in Australia, which is ascribed to increased consumer spending power and stronger regulations. These characteristics contribute to a distinct market landscape in the region.
Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029



Aspects covered in this report
• Laptop Accessories market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Electronic (Headsets or headphones, External Storage, Laptop Mouse & Keyboards, Cooling Pads, Docking Stations, USB Flash Drives, Others)
• Non-electronic (Laptop Bags, Screen Protectors, screen cleaners, Laptop Sleeves, Laptop Keyboard Covers, Laptop Stands, Others)

By End Use
• Personal
• Commercial

By Distribution Channel
• Offline
• E-commerce

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Laptop Accessories industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.