India Laptop Accessories Market Overview, 2029

The laptop accessory market in India is a relatively young one, mirroring the rise of the personal computer itself. Early days saw basic offerings like carrying cases and external floppy drives. The internet boom of the late 90s introduced peripherals like printers, webcams, and speakers. Today, the market boasts a diverse range of products catering to functionality, ergonomics, and aesthetics. Culturally, there's a growing emphasis on mobility and working from cafes or co-working spaces. This fuels the demand for sleek laptop sleeves, portable chargers, and wireless accessories. The increasing popularity of online gaming has led to a surge in high-performance keyboards, mice, and cooling pads. Additionally, a design-conscious generation is seeking premium accessories that complement their laptops and reflect their personal style.

According to the research report "India Laptop Accessories Market Overview, 2029," published by Bonafide Research, the India Laptop Accessories market is expected to add more than USD 1.40 Billion from 2024 to 2029. Several factors are driving the market forward. The booming Indian economy and rising disposable incomes allow consumers to invest in enhancing their laptop experience. The shift towards remote work and online education has further amplified the need for ergonomic accessories that promote comfort and productivity. Moreover, the increasing affordability of laptops, especially budget models, creates a larger user base seeking essential accessories like screen protectors and external storage devices. However, the Indian market also faces unique challenges. Price sensitivity remains a major factor, with a significant portion of consumers opting for budget-friendly, often unbranded, accessories. This can lead to concerns about quality and durability. Additionally, counterfeit products are a major problem, impacting brand reputation and hindering the growth of the genuine market. Furthermore, a lack of awareness about the benefits of premium accessories, especially ergonomic ones, can limit market penetration.

Market segmentation for laptop accessories in India encompasses various categories based on type, end-use, and distribution channels. Within electronic accessories, dominant segments include electronic accessories like headsets or headphones, crucial for work-from-home and entertainment purposes, external storage to meet rising data storage demands, laptop mouse & keyboards for ergonomic comfort, cooling pads to prevent overheating, docking stations for enhanced productivity, USB flash drives for portable storage solutions, and other peripherals like webcams and portable speakers. Non-electronic accessories provide protection and portability, including laptop bags, screen protectors, cleaners, sleeves, keyboard covers, stands, and additional items like carrying straps and laptop locks.

End-use segmentation divides consumers into personal and commercial categories, with personal users prioritizing affordability and design, while commercial users focus on functionality and durability. Distribution channels are split between offline and e-commerce, with offline sales remaining significant in smaller towns and cities, offering physical interaction and guidance, whereas e-commerce sales witness rapid growth in metros and among tech-savvy users, driven by convenience, product selection, and competitive pricing.

The Indian laptop accessory market, while flourishing, does have a regulatory landscape to navigate. Policies like Mandatory Registration Scheme (MRS) ensure certain electronic components comply with safety standards set by the Bureau of Indian Standards (BIS). This can apply to power adapters and chargers. Additionally, import restrictions might exist for specific categories like batteries, and Wireless Telegraphy Planning Coordination Organisation (WTPCO) certification may be required for Bluetooth accessories. Overall, staying updated on the latest guidelines from BIS, Department of Telecommunications (DoT), and Ministry of Electronics and Information Technology (MeitY) is crucial for a smooth ride in the Indian laptop accessory market.



For the Indian laptop accessories market, focus on affordability and cater to the rising work-from-home and student demographics. Prioritize wireless peripherals, ergonomic designs, and multi-device compatibility. Partner with local manufacturers to create cost-effective solutions and leverage e-commerce platforms for wider reach. Don't neglect the value segment, but consider offering premium features and warranties for discerning buyers.
Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Laptop Accessories market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Electronic (Headsets or headphones, External Storage, Laptop Mouse & Keyboards, Cooling Pads, Docking Stations, USB Flash Drives, Others)
• Non-electronic (Laptop Bags, Screen Protectors, screen cleaners, Laptop Sleeves, Laptop Keyboard Covers, Laptop Stands, Others)

By End Use
• Personal
• Commercial

By Distribution Channel
• Offline
• E-commerce

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Laptop Accessories industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.