Australia Mobile Gaming Market Overview, 2029

The mobile gaming market in Australia began to emerge in the early 2000s, concurrent with the global rise of mobile technology. Initially, with the introduction of feature phones, Australians gained access to basic games like Snake and Tetris. However, it wasn't until the late 2000s and early 2010s, with the widespread adoption of smartphones, that the market experienced significant growth. The launch of platforms like Apple's App Store and Google Play Store provided Australian developers with avenues to distribute their games to a broader audience, spurring the expansion of the local mobile gaming industry. As technology advanced, so did the landscape of mobile gaming in Australia. Initially characterized by simple, casual games due to hardware limitations, the market gradually evolved with the advent of more powerful smartphones. This evolution led to the development of more sophisticated and visually appealing games, catering to the increasingly diverse preferences of Australian players. Moreover, the introduction of augmented reality (AR) and virtual reality (VR) technologies brought new dimensions to mobile gaming in Australia. Games like Pokémon Go, which leveraged AR technology, captured the imagination of players across the country by blending virtual elements with the real world. Similarly, VR technology offered Australian players immersive gaming experiences that transported them to virtual environments, further enriching the mobile gaming landscape. Additionally, the integration of social media and online connectivity played a pivotal role in the evolution of mobile gaming in Australia. The rise of multiplayer and social gaming experiences enabled Australian players to connect with friends and compete in real-time, regardless of their physical locations. Various monetization models, including in-app purchases, subscriptions, and advertising, provided Australian developers with avenues to monetize their games while offering them for free or at a low cost, contributing to the further growth and innovation of the mobile gaming market. According to the research report "Australia Mobile Gaming Market Overview, 2029," published by Bonafide Research, the Australia Mobile Gaming Market is projected to grow with over 13% CAGR by 2024-29. The growth of the mobile gaming market in Australia is driven by several key factors. Firstly, the widespread adoption and penetration of smartphones and tablets across the Australian population have significantly expanded the potential user base for mobile gaming. With smartphones becoming increasingly affordable and accessible, more Australians have access to gaming content on-the-go, contributing to market growth. Secondly, advancements in mobile technology have led to the development of more sophisticated and immersive gaming experiences. Improved hardware capabilities, such as enhanced processing power and graphics, enable developers to create high-quality games that rival traditional console experiences. This has resulted in increased player engagement and longer play sessions, further fueling the expansion of the mobile gaming market in Australia. Furthermore, the integration of social and multiplayer features has been a significant driver of growth in the Australian mobile gaming market. Games that allow players to connect with friends, join online communities, or participate in real-time multiplayer battles are particularly popular. This social aspect of gaming not only fosters engagement and retention but also encourages viral growth through word-of-mouth and social media sharing. Regarding the impact of upcoming generations on mobile gaming demand in Australia, the outlook is positive. Younger generations, including Gen Z and beyond, have grown up in a digital age where mobile devices are an integral part of daily life. They are highly accustomed to using smartphones and tablets for entertainment purposes, including gaming. As these younger demographics continue to mature and become a larger portion of the consumer market, their preferences and behaviors are expected to drive sustained demand for mobile gaming experiences in Australia.

The mobile gaming market encompasses four distinct segments, each exhibiting unique trends and growth patterns. Firstly, categorized by type, action or adventure games hold a leading position within the market, drawing significant engagement from players worldwide. However, the casino segment is experiencing rapid growth, driven by the popularity of mobile gambling and the increasing availability of casino-style games on mobile platforms. Additionally, sports and role-playing games, along with strategy and brain teasers, contribute to the diverse array of gaming experiences available to users, catering to different preferences and interests. Secondly, the market can be segmented by platform, with Android emerging as the dominant platform, leading in terms of user base and revenue generation. While iOS also commands a considerable share of the market, Android's widespread adoption among diverse demographics contributes to its leading position. Thirdly, segmentation by age group reveals that individuals below 24 years old constitute the largest demographic within the mobile gaming market. This age group demonstrates a high level of engagement and spends considerable time and resources on mobile gaming activities. Notably, the 22-44 years age bracket is experiencing the fastest growth, reflecting a broadening appeal of mobile gaming across various age groups and demographics. Lastly, monetization type segmentation highlights the diverse revenue streams within the mobile gaming industry. In-app purchases represent the leading monetization method, allowing developers to generate revenue through the sale of virtual goods, upgrades, and additional content within games. However, advertising emerges as the fastest-growing segment, leveraging ad placements within games to monetize user engagement effectively. Paid apps and conversions also contribute to revenue generation within the market, offering users premium gaming experiences in exchange for upfront payment. The future outlook of the mobile gaming industry in Australia is promising, driven by advancing technology and evolving consumer preferences. As technology continues to advance, several key trends are expected to shape the future of the market. Firstly, the widespread availability and affordability of smartphones and mobile data plans will continue to drive market growth. With smartphones becoming increasingly ubiquitous, more Australians will have access to mobile gaming content, leading to increased market penetration and engagement. Moreover, advancements in mobile technology, including improved hardware capabilities and network infrastructure, will enable developers to create more sophisticated and immersive gaming experiences. Higher processing power, enhanced graphics capabilities, and faster internet connections will result in richer and more engaging gaming content, rivaling traditional console experiences. Additionally, the integration of augmented reality (AR) and virtual reality (VR) technologies into mobile games will offer new avenues for immersive gameplay experiences, further driving the growth of the mobile gaming market in Australia. Furthermore, the rise of social gaming and multiplayer experiences will continue to be a significant driver of growth in the Australian mobile gaming market. Games that enable players to connect with friends, join online communities, or participate in real-time multiplayer battles are particularly popular. This social aspect of gaming fosters engagement and retention, driving viral growth through word-of-mouth and social media sharing. However, alongside opportunities, the mobile gaming industry in Australia may also face several challenges. One significant challenge is the increasing competition in the market. With thousands of games being released on app stores every day, developers will need to find innovative ways to differentiate their games and capture the attention of players. This may require substantial investments in marketing, user acquisition, and development, particularly for indie developers and smaller studios. Additionally, concerns around privacy and data security may arise as mobile gaming becomes more reliant on online connectivity and user data. Developers will need to prioritize user privacy and implement robust security measures to protect sensitive information from potential breaches or unauthorized access. Moreover, monetization strategies may face scrutiny as regulators and players become more aware of issues surrounding loot boxes, in-app purchases, and other forms of microtransactions. Striking a balance between monetization and player satisfaction will be crucial to maintaining a healthy and sustainable mobile gaming ecosystem.

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Prashant Tiwari

Research Analyst

Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Mobile Gaming market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Type • Action or Adventure • Casino • Sports and Role Playing • Strategy and Brain

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By Platform • iOS • Android By Age group • Below 24 Years • 24-44 Years • Above 44 Years By Monetization Type • In-app Purchases • Paid Apps • Advertising The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Mobile Gaming industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.