India Mobile Gaming Market Overview, 2029

Large-capacity mobile batteries specifically designed for gaming are a relatively new phenomenon in India. Before smartphones became ubiquitous, mobile gaming was dominated by feature phones with lower processing power and smaller screens, resulting in less battery drain. However, the surge in affordable smartphones with powerful processors and high-resolution displays created a demand for extended battery life. Around 2015, we started to see the emergence of aftermarket high-mAh batteries specifically targeted towards gamers. Soon after, major smartphone manufacturers like Asus and Lenovo began incorporating larger batteries and optimizing software for better battery performance in their gaming-focused phone lines. India's mobile gaming culture is unique. Unlike developed nations where console and PC gaming hold significant sway, India's demographics and affordability factors have propelled mobile gaming to the forefront. The widespread availability of budget-friendly smartphones and affordable data plans has democratized gaming, making it accessible to a vast population. Culturally, there's a strong emphasis on performance. Gamers prioritize smooth gameplay and high frame rates over cutting-edge graphics. This focus on performance fuels the demand for power banks that can deliver consistent power without compromising performance. Additionally, the rise of esports in India, particularly mobile titles like Free Fire and Call of Duty: Mobile, has further intensified the need for reliable battery solutions. Gamers want to ensure their devices can withstand extended competitive sessions.

According to the research report "India Mobile Gaming Market Overview, 2029," published by Bonafide Research, the Indian Mobile Gaming market is projected to grow by more than 16% CAGR from 2024 to 2029. Several factors are propelling the growth of the mobile gaming battery market in India. Firstly, the aforementioned growth in mobile gaming itself creates a natural demand for extended battery life. Secondly, a growing preference for feature-rich batteries with fast charging capabilities and power delivery options like USB-C is driving the market. Thirdly, increased disposable income, particularly among young adults, allows for investment in premium gaming accessories like high-performance mobile gaming batteries. Finally, the influence of gaming influencers and online communities endorsing specific battery brands further fuels market growth. Despite its promising future, the Indian mobile gaming battery market faces certain challenges. Price sensitivity remains a key factor for Indian consumers, and budget-friendly options often compromise on quality and performance. Additionally, the lack of standardized regulations for power banks can lead to concerns about safety and product quality. Furthermore, brand awareness for specialist gaming battery brands is still developing, with established power bank players competing for market share. Finally, the ever-evolving nature of mobile technology requires battery manufacturers to constantly innovate and adapt their products to keep pace with changing hardware demands.

COVID-19 significantly impacted the Indian mobile gaming battery market with a two-pronged effect. Initially, there was a surge in demand due to lockdowns and increased playtime, leading to a temporary strain on supplies. However, this was followed by a rise in demand for power banks and battery optimization features within games as users, conscious of rising electricity costs while spending more time at home, looked for ways to extend their gaming sessions. This dual trend highlights the market's adaptability, with growth potential for both high-performance mobile gaming batteries and extended battery life solutions. When considering the type of game, action or adventure games stand out for their high demand on battery power due to intense graphics and processing speed, making gamers likely to prioritize high-capacity batteries with fast charging capabilities. Conversely, casino and sports games, while less graphically demanding, often entail extended gameplay sessions, necessitating batteries with good endurance. The strategy and brain game category exhibits diversity, with complex strategy games draining batteries quickly, whereas simpler puzzle or brain training games are less taxing, requiring different battery needs depending on the game's complexity. Moving to platform segmentation, iOS devices, known for their efficient software optimization, still face battery challenges with powerful games, leading gamers to prefer OEM or high-quality aftermarket batteries. On the other hand, the Android ecosystem offers a variety of devices with differing battery capacities and optimizations, with budget-conscious gamers opting for power banks or lower-capacity batteries, while high-end users prioritize extended battery life.

Age group segmentation indicates that younger gamers below 24 years are typically the most intensive mobile gamers, prioritizing high-capacity batteries and fast charging to minimize downtime. The 24-44 age group balances gaming with work or studies, seeking a balance between battery life and portability with mid-range capacity batteries. Older gamers above 44 years tend to be more casual, preferring smaller, lighter phones with batteries suitable for moderate gaming sessions. Monetization type segmentation reveals differences between gamers investing in in-app purchases or paid apps, who prioritize battery longevity to maximize their gaming experiences, versus those relying on free, ad-supported games, who may prioritize affordability but still value batteries capable of enduring multiple ad cycles for smoother gameplay. The mobile gaming battery market in India is a dynamic and promising space. By understanding the unique cultural trends and consumer preferences within the Indian market, manufacturers can develop innovative products that cater to the specific needs of this passionate gaming population. As the mobile gaming ecosystem continues to flourish, the mobile gaming battery market is poised for significant growth in the years to come.

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029



Aspects covered in this report
• Mobile Gaming market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Action or Adventure
• Casino
• Sports and Role Playing
• Strategy and Brain

By Platform
• iOS
• Android

By Age group
• Below 24 Years
• 24-44 Years
• Above 44 Years

By Monetization Type
• In-app Purchases
• Paid Apps
• Advertising

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Mobile Gaming industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.