Canada Wellness Tourism Market Overview, 2029

The wellness tourism market in Canada has its origins in Indigenous healing traditions that date back thousands of years, characterized by practices such as sweat lodges, medicinal plant use, and holistic healing ceremonies. However, the modern wellness tourism industry in Canada began to take shape in the late 19th and early 20th centuries, with the establishment of health resorts and spa towns in regions like Banff and the Rocky Mountains. These destinations attracted visitors seeking relaxation, rejuvenation, and access to Canada's pristine natural landscapes. The legacy of wellness tourism in Canada is deeply intertwined with the country's commitment to holistic health, environmental stewardship, and cultural diversity. Canada's vast and diverse geography, which includes mountains, forests, lakes, and coastline, has provided a natural canvas for the development of wellness experiences that emphasize outdoor adventure, wilderness retreats, and nature-based therapies. Indigenous healing practices have also played a significant role in shaping Canada's wellness tourism legacy, with many wellness resorts and retreats incorporating Indigenous teachings, ceremonies, and treatments into their offerings. Over time, Canada's wellness tourism industry has evolved to embrace a wide range of wellness modalities, including yoga retreats, eco-lodges, wellness spas, and adventure wellness experiences such as hiking, kayaking, and wildlife encounters. The industry has also witnessed a growing interest in wellness-focused culinary experiences, organic farming, and sustainable tourism practices. In recent years, Canada's wellness tourism market has experienced significant growth, fueled by increasing demand from both domestic and international travelers seeking authentic, immersive wellness experiences in Canada's natural playground. The industry has responded by expanding its offerings, investing in wellness infrastructure, and partnering with Indigenous communities to offer culturally enriching wellness experiences that celebrate Canada's rich heritage and natural beauty. Overall, the wellness tourism market in Canada has a rich legacy rooted in Indigenous healing traditions, environmental stewardship, and cultural diversity, continually evolving to meet the changing needs and preferences of wellness travelers seeking transformative experiences in Canada's great outdoors.

According to the research report "Canada Wellness Tourism Market Overview, 2029," published by Bonafide Research, the Canada Wellness Tourism Market was valued more than USD 12 Billion in 2023. Tourists are attracted to Canada for wellness experiences due to several key factors that highlight the country's natural beauty, cultural diversity, and commitment to holistic health. One major driver for wellness tourism in Canada is its stunning natural landscapes, which provide a serene and rejuvenating backdrop for wellness activities. From the rugged Rocky Mountains to the tranquil coastlines of the Atlantic and Pacific oceans, Canada offers an abundance of opportunities for outdoor adventure, relaxation, and connection with nature. Furthermore, Canada's cultural significance in the wellness tourism market is evident in its embrace of indigenous healing traditions and holistic wellness practices. Indigenous cultures in Canada have long valued holistic approaches to health and well-being, incorporating rituals, herbal remedies, and spiritual ceremonies into their healing practices. Visitors to Canada can immerse themselves in indigenous wellness experiences, such as sweat lodge ceremonies, guided nature walks, and traditional healing treatments, which offer unique insights into indigenous culture and spirituality. Moreover, Canada's commitment to sustainability, environmental stewardship, and wellness tourism plays a significant role in attracting wellness travelers. Many wellness resorts and retreats in Canada prioritize eco-friendly practices, organic cuisine, and nature-based therapies, reflecting a broader global trend towards responsible and sustainable tourism. Overall, the major drivers of wellness tourism to Canada include its breathtaking natural landscapes, cultural diversity, and dedication to holistic health and sustainability. With its wide range of wellness offerings, cultural experiences, and commitment to environmental conservation, Canada continues to attract wellness travelers seeking transformative experiences that nourish the body, mind, and spirit.

The wellness tourism market can be divided into three segments – by traveler, by location, by service. By traveler it is further classified into primary and secondary. Secondary travelers lead the market while primary traveler segment is growing at a high CAGR rate. By location It is further categorised into Domestic and international. Domestic market is leading the segment while international market is also growing at a high CAGR rate. By Service it is further categorised into Lodging, In-country transport, wellness activities, food & beverage, others. Lodging is leading the segment while food & beverage is growing at a high CAGR rate.

Several challenges hinder the growth of wellness tourism in Canada, despite its rich natural landscapes and cultural offerings. One challenge is the seasonal nature of many wellness tourism destinations in Canada. While the country boasts stunning natural scenery, activities like hiking, skiing, and spa retreats are often more popular during specific seasons, such as summer or winter, leading to fluctuations in tourist arrivals and revenues throughout the year. Another challenge is the lack of awareness and promotion of Canada as a wellness tourism destination on the global stage. While Canada has much to offer in terms of wellness experiences, including hot springs, eco-resorts, and wellness retreats, many potential travelers may not be aware of these offerings or may overlook Canada in favor of more well-known wellness destinations. Accessibility is also a challenge, particularly in remote or rural areas where many wellness tourism attractions are located. Limited transportation options and infrastructure can make it difficult for travelers to reach these destinations, reducing their appeal and accessibility.

To address these challenges and foster the growth of wellness tourism in Canada, both the industry and government are taking initiatives. The industry is focusing on marketing and promoting Canada as a wellness tourism destination through various channels, including social media, travel agencies, and partnerships with wellness influencers. Efforts are also underway to diversify wellness offerings and experiences to appeal to a wider range of travelers, including budget-friendly options and niche wellness experiences tailored to specific interests. On the government side, initiatives include investing in infrastructure development and improvement, particularly in rural and remote areas with untapped wellness tourism potential. This may involve funding for transportation projects, eco-friendly accommodations, and wellness facilities to improve accessibility and enhance the visitor experience. Additionally, government support for sustainable tourism practices and initiatives aimed at promoting Canada as a key player in the global wellness tourism market can help drive growth in the industry.
Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029



Aspects covered in this report
• Wellness Tourism market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Traveller
• Secondary
• Primary

By Location
• Domestic
• International

By Service
• Lodging
• In-country Transport
• Wellness Activities
• Food & Beverage
• Others

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Wellness Tourism industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.