South Korea Wellness Tourism Market Overview, 2029

The wellness tourism market in South Korea has its roots in the country's long history of traditional healing practices, including Traditional Korean Medicine (TKM), Buddhist meditation, and natural hot spring bathing. These practices have been passed down through generations and continue to play a significant role in South Korea's wellness tourism industry. However, the modern wellness tourism market in South Korea began to take shape in the late 20th century, following the country's rapid economic development and increasing interest in health and well-being. South Korea's legacy in wellness tourism is characterized by its emphasis on preventive care, holistic health, and the integration of traditional and modern wellness practices. Korean spas, known as jjimjilbangs, have become iconic wellness destinations, offering a variety of sauna facilities, hot baths, and relaxation areas for visitors to unwind and rejuvenate. Additionally, South Korea's rich cultural heritage, which includes practices such as tea ceremonies, martial arts, and temple stays, has contributed to the country's holistic approach to wellness. Over time, South Korea's wellness tourism industry has evolved to incorporate a wide range of wellness modalities, including luxury spa resorts, wellness retreats, yoga studios, and meditation centers. The country's advanced technology and focus on innovation have also influenced its wellness offerings, with cutting-edge wellness technologies, digital health solutions, and wellness apps becoming increasingly popular among both domestic and international travelers. In recent years, South Korea's wellness tourism market has experienced significant growth, driven by increasing demand for holistic health experiences, rising disposable incomes, and changing lifestyles. The industry has responded by expanding its offerings, investing in wellness infrastructure, and promoting South Korea as a premier destination for wellness travelers seeking relaxation, rejuvenation, and cultural enrichment. With a continued focus on innovation, tradition, and excellence, South Korea remains at the forefront of the global wellness tourism industry.

According to the research report "South Korea Wellness Tourism Market Overview, 2029," published by Bonafide Research, the South Korea Wellness Tourism Market is projected to reach market size of more than USD 12 Billion from 2024 to 2029. Tourists are increasingly drawn to South Korea for wellness experiences due to a combination of factors that showcase the country's rich cultural heritage, natural beauty, and traditional healing practices. One major driver for wellness tourism in South Korea is its deep-rooted cultural significance in holistic health practices such as Traditional Korean Medicine (TKM), Buddhist meditation, and natural hot spring bathing. These ancient healing modalities emphasize the balance of mind, body, and spirit and have been practiced for centuries, making South Korea a premier destination for wellness seekers looking to experience authentic traditional healing practices. Furthermore, South Korea's natural landscapes, including serene mountains, picturesque islands, and tranquil coastal areas, provide an ideal backdrop for wellness activities such as hiking, forest bathing (shinrin-yoku), and seaside meditation. Visitors to South Korea can immerse themselves in nature-based wellness experiences, such as soaking in mineral-rich hot springs or participating in temple stays, which offer opportunities for relaxation, rejuvenation, and spiritual renewal. Moreover, South Korea's reputation for innovation, technology, and attention to detail has led to the development of world-class wellness facilities and services, such as high-tech spas, wellness resorts, and medical tourism centers. These modern wellness offerings complement traditional healing practices, providing visitors with a holistic approach to wellness that integrates ancient wisdom with modern comforts. Overall, the major drivers of wellness tourism to South Korea include its rich cultural heritage, diverse natural landscapes, and innovative wellness offerings. With its deep-rooted traditions, breathtaking scenery, and commitment to holistic health, South Korea continues to attract wellness travelers seeking transformative experiences that nourish the body, mind, and spirit in a culturally rich and serene environment.

The wellness tourism market can be divided into three segments – by traveler, by location, by service. By traveler it is further classified into primary and secondary. Secondary travelers lead the market while primary traveler segment is growing at a high CAGR rate. By location It is further categorised into Domestic and international. Domestic market is leading the segment while international market is also growing at a high CAGR rate. By Service it is further categorised into Lodging, In-country transport, wellness activities, food & beverage, others. Lodging is leading the segment while food & beverage is growing at a high CAGR rate.

Several challenges hinder the growth of wellness tourism in South Korea, despite its rich cultural heritage, natural beauty, and traditional healing practices. One challenge is the perception of language and cultural barriers for international visitors. While South Korea offers a diverse array of wellness experiences such as temple stays, hot spring bathing, and traditional Korean medicine treatments, many potential travelers may feel intimidated by the language barrier and cultural differences, which can deter them from fully experiencing and enjoying South Korea's wellness offerings. Additionally, infrastructure development and accessibility can pose challenges for wellness tourism in South Korea. While major cities like Seoul and Busan have well-developed tourism infrastructure, other regions with potential for wellness tourism, such as rural areas or remote mountainous regions, may lack adequate accommodations, transportation options, and wellness facilities. Furthermore, there is a need for greater awareness and promotion of South Korea as a wellness tourism destination on the global stage. While South Korea has a strong domestic market for wellness tourism, efforts to attract international visitors seeking wellness experiences may be limited. Initiatives to raise awareness and promote South Korea as a wellness tourism destination could help attract more international travelers seeking authentic and transformative wellness experiences.

To address these challenges and foster the growth of wellness tourism in South Korea, both the industry and government are taking initiatives. The industry is focusing on marketing and promoting South Korea as a wellness tourism destination through various channels, including social media, travel agencies, and wellness events. Efforts are also underway to diversify wellness offerings and experiences to appeal to a wider range of travelers, including budget-friendly options and niche wellness experiences tailored to specific interests. On the government side, initiatives include investing in infrastructure development and improvement, particularly in rural and remote areas with untapped wellness tourism potential. This may involve funding for transportation projects, eco-friendly accommodations, and wellness facilities to improve accessibility and enhance the visitor experience. Additionally, government support for sustainable tourism practices and initiatives aimed at promoting South Korea as a key player in the global wellness tourism market can help drive growth in the industry.
Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029



Aspects covered in this report
• Wellness Tourism market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Traveller
• Secondary
• Primary

By Location
• Domestic
• International

By Service
• Lodging
• In-country Transport
• Wellness Activities
• Food & Beverage
• Others

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Wellness Tourism industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.