United States (USA) Spa Market Overview, 2029

The US spa market boasts a rich history. From early bathhouses offering social gatherings and basic hygiene in ancient Roman times, to European spa towns known for their mineral-rich waters in the 18th century, the concept of spa has evolved significantly. In the US, the modern spa industry emerged in the late 19th and early 20th centuries, with a focus on physical therapy and rejuvenation. Over time, it transitioned towards relaxation and beauty treatments, catering to a growing middle class with more leisure time. Culturally, spas have become intertwined with self-care and wellness. The fast-paced American lifestyle creates a strong demand for stress relief and pampering. Busy professionals, particularly women, are a key demographic for spa services. Beyond relaxation, there's a growing trend of integrating holistic wellness practices. Spas are incorporating fitness classes, meditation sessions, and even healthy food options into their offerings. This reflects a broader cultural shift towards preventative healthcare and a more comprehensive approach to well-being.

According to the research report "United States Spa Market Overview, 2029," published by Bonafide Research, the United States Spa market is expected to with more than 6% CAGR from 2024 to 2029. Several factors are propelling the US spa market forward. Rising disposable income across various demographics allows more people to indulge in spa services that were once considered a luxury. Additionally, the growing elderly population is seeking preventative and therapeutic spa treatments to manage chronic conditions and improve mobility. Furthermore, increased awareness about mental health is leading to a rise in spas offering treatments specifically designed to combat stress and anxiety. However, the US spa market also faces challenges. Competition is fierce, with a wide range of establishments vying for customer attention. From high-end destination spas to budget-friendly massage parlors, there's an option for every wallet. This intense competition necessitates continuous innovation and differentiation to attract and retain customers. Additionally, rising operational costs and a need for qualified staff can put pressure on profit margins. Finally, economic downturns can negatively impact consumer spending on discretionary services like spa treatments.

The USA spa market is boosted by key events like the International SPA Association (ISPA) Conference & Expo, a premier annual gathering providing spa professionals with valuable education, networking opportunities, and trend insights. Additionally, the American Massage Therapy Association (AMTA) National Convention, emphasizing massage therapy, a fundamental spa service, serves as a platform for professionals and potential clientele to connect. Furthermore, Cosmoprof North America presents a showcase of beauty and wellness products, including spa lines, attracting spa proprietors and product procurers. These events play a pivotal role in shaping the landscape of the USA spa market, facilitating industry growth and fostering valuable connections among stakeholders.

Firstly, categorized by facility type, the market comprises hotel/resort spas, seamlessly integrated into hospitality experiences, offering convenience and luxury for travelers seeking relaxation alongside their vacations; day/salon spas, providing quick escapes for busy individuals with shorter treatments and a wider range of beauty services, often located in shopping centers or standalone buildings; destination spas, immersive retreats nestled in scenic locations offering multi-day programs focused on holistic well-being through spa treatments, fitness activities, and healthy cuisine; and medical spas, bridging the gap between medicine and wellness by offering medically supervised treatments alongside traditional spa services, catering to individuals with specific health concerns or seeking anti-aging procedures.

Secondly, segmenting by service type, the spa industry offers diverse experiences, including massage therapy, ranging from deep tissue work to Swedish massages; beauty and grooming services such as facials, hair removal, manicures, pedicures, and makeup application; physical fitness classes like yoga, pilates, or meditation; and emerging trends like hydrotherapy, ayurvedic therapies, and flotation therapy. Lastly, considering end users, the market targets both men and women.



While traditionally female-dominated, the industry is witnessing an increase in male clientele, with spas tailoring services to address men's specific needs, such as sports massages or specialized facials. However, women remain the primary spa goers, seeking relaxation, stress relief, and beauty treatments, with personalized experiences offered at various life stages, including prenatal massages and treatments designed to address concerns like aging skin.

To thrive in the dynamic US spa market, players should prioritize catering to a diversified clientele. This includes offering niche services addressing wellness concerns like stress management and chronic pain, alongside classic treatments. Partnering with health professionals for integrative wellness programs can elevate their offerings. Additionally, embracing technological advancements like online booking and virtual consultations can enhance convenience and accessibility. Finally, emphasizing sustainability through eco-friendly practices and locally sourced products can resonate with environmentally conscious consumers, solidifying a competitive edge.

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Spa market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Facility Type
• Hotel/Resorts Spa
• Day/Salon Spa
• Destination Spa
• Medical Spa
• Other Facility Types

By Service Type
• Massage
• Beauty/Grooming
• Physical Fitness
• Other Service Types

By End User
• Women
• Men

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Spa industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.