The India Anti-Counterfeit Packing market is projected to add more than USD 3 Billion from 2024-2029.
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Highend report of this product is available
Counterfeit products pose a significant threat to consumer safety, brand reputation, and revenue loss for companies. Anti-counterfeit packaging plays a crucial role in protecting products from tampering and duplication, thus ensuring consumer confidence and brand integrity. In India, the demand for anti-counterfeit packaging solutions has been steadily increasing across various industries, creating lucrative opportunities for market players. In India, the concept of anti-counterfeit packaging has evolved significantly in recent years. While historically, concerns about product authenticity primarily centered around luxury goods and pharmaceuticals, the landscape has transformed due to the rise of e-commerce and globalization, facilitating increased counterfeiting across various sectors, including FMCG and electronics. This escalating threat has prompted the adoption of anti-counterfeit packaging solutions, initially featuring basic measures like holograms and specialized printing techniques. However, technological advancements have ushered in more sophisticated options such as track and trace systems, RFID tags for real-time verification, smart packaging with sensors and NFC, and cryptographic inks for invisible, unique codes.
According to the research report "India Anti-Counterfeit Packing Market Overview, 2029," published by Bonafide Research, the India Anti-Counterfeit Packing market is projected to add more than USD 3 Billion from 2024-2029. The growth of the anti-counterfeit packaging market in India is being propelled by several key factors. Firstly, stringent government regulations such as the Drugs & Cosmetics Act and the Consumer Protection Act require industries to implement anti-counterfeit measures. Additionally, brands are increasingly investing in these solutions to safeguard their reputation and market share. Concerns about consumer safety, particularly in industries like pharmaceuticals, are also driving demand for robust authentication solutions. Furthermore, technological advancements such as blockchain and IoT are offering promising tools for creating secure and traceable packaging.
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