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In recent years, the Japanese ebook market, which was formerly viewed as a latecomer to the digital revolution, has experienced an intriguing metamorphosis. The two biggest participants in the Japanese ebook market are Amazon Kindle and Rakuten's Kobo. A large selection of digital books, including both Japanese and translated international titles, is available on these platforms. Japanese publishers offer digital copies of well-known manga, novels, and other literary works, and they are a major player in the ebook market. Publishers actively release new products in electronic format, and many readers prefer digital versions for these categories. Dedicated applications and e-book readers are frequently utilized to access digital content. There are numerous ways for people to consume ebooks, including Kindle devices, tablets, and apps for smartphones. In Japan, reading e-books on mobile devices especially smartphones is a widespread trend, much like in other nations. Mobile reading is becoming more and more popular because it's convenient to carry a gadget that can hold a whole library. With the growing popularity of digital textbooks, e-books are being used in educational settings more and more. Tablets and e-readers are used by instructors and students to access instructional content. With its tale of cautious beginnings, digital upheavals, and a slow embracing of the electronic page, the history of the Japanese eBook business is fascinating. Although the eBook business was sluggish to take off, its seeds were planted in the late 1990s. Difficult obstacles included a strong preference for printed books, expensive eBooks, and limited internet connectivity. There was a ray of hope in the 2000s. E-reader gadgets such as the Sony Reader became popular, and websites such as Yahoo! eBook Japan appeared.2010 was a crucial turning point in history. The use of smartphones surged, giving people rapid access to eBooks. The digital fire was stoked by government efforts such as tax cuts for publishers. The Japanese eBook sector is currently going through a digital comeback. Reading on the go is very popular, with smartphones becoming as the go-to devices for accessing literary universes.
According to the research report "Japan E-Book Market Overview, 2029," published by Bonafide Research, the Japan E-Book Market is projected to add more than USD 100 million from 2024 to 2029. The way that people in society view digital reading has gradually changed. Even if print books are still frequently used, especially for classic literature, ebooks are gaining traction, especially with younger readers. Japanese publishers and writers' works are among the wide variety of local material available on Japanese ebook platforms. A crucial element in the market's success is the availability of material in the native tongue. DMM Books and BookLive are two subscription services that provide large libraries at reasonable costs, drawing in new customers and promoting consistent use. The distinction between traditional media and e-books is becoming hazier due to the rise in popularity of digital comics and magazines. Digital manga forms tailored for mobile devices are rapidly gaining traction, making it more difficult to distinguish traditional comics from e-books. Fans are engaged in novel ways by platforms such as Shonen Jump+ and comico, which provide serialized chapters, interactive features, and social connections.
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Based on by Platform the market can be categorized by Smartphones, Tablets & e reader , Laptops & pc. The adoption of mobile technology is high in Japan, where a sizable section of the populace uses tablets and smartphones. It is now simpler for consumers to access and read ebooks while on the go because to the broad availability of mobile devices. There is a strong cultural tendency in Japanese society to accept technical improvements. The populace of this tech-savvy country is receptive to embracing new digital media, such as ebooks, for both leisure and educational reasons. Japan boasts a sophisticated, fast internet infrastructure. Due to the ease with which digital content can be downloaded and streamed, and because of this broad internet connectivity, ebooks have become increasingly popular.
Based on by Product the market can be categorized by Consumer eBook, Professional ebook, Educational ebook. The importance of consumer e-books is growing in the Japanese e-book sector. Consumer eBooks have become more popular in Japan thanks to the country's widespread use of smartphones and tablets. Mobile devices are convenient and portable, allowing users to easily carry a large library of digital books with them wherever they go. Innovative features like multimedia components, better graphics, and interactive material are frequently included in consumer eBooks. These characteristics draw in readers who recognize the benefits of digital forms and improve the reading experience overall. In Japan, specialized e-reading apps and platforms are becoming more and more popular since they provide users with a smooth way to find, buy, and read digital books. Additional capabilities like device synchronization and personalized suggestions are frequently offered by these apps.
Based on by User the market can be categorized by male, women. The Japanese ebook market is heavily influenced by the women's section. In recent years, there has been an incredible growth in genres that were previously targeted towards women, such as romance, light novels, and BL (Boys' Love) fiction. These genres draw a sizable female audience because they frequently offer deep character development, emotive narrative, and a variety of issues. In Japan, smartphones are the go-to reading device, and women are more likely than men to own one. For female readers, this means that e-books are easily available and convenient.
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Manmayi Raval
Research Consultant
Considered in this report:
• Geography: Japan
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029
Aspects covered in this report:
• Japan E-Book market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
By Platform:
• Smartphones
• Tablets & e reader
• Laptops & pc
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By Product:
• Consumer eBook
• Professional eBook
• Educational eBook
By User:
• male
• women
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.
Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the E-Book industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Table of Contents
Table of Contents
1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Japan Macro Economic Indicators
5. Market Dynamics
5.1. Key Findings
5.2. Key Developments - 2021
5.3. Market Drivers & Opportunities
5.4. Market Restraints & Challenges
5.5. Market Trends
5.6. Covid-19 Effect
5.7. Supply chain Analysis
5.8. Policy & Regulatory Framework
5.9. Industry Experts Views
6. Japan E-Book Market Overview
6.1. Market Size By Value
6.2. Market Size and Forecast By Product
6.3. Market Size and Forecast By Platform
6.4. Market Size and Forecast By User
7. Japan E-Book Market Segmentations
7.1. Japan E-Book Market, By Product
7.1.1. Japan E-Book Market Size, By Consumer e-book, 2018-2029
7.1.2. Japan E-Book Market Size, By Professional e-book, 2018-2029
7.1.3. Japan E-Book Market Size, By Educational e-book, 2018-2029
7.2. Japan E-Book Market, By Platform
7.2.1. Japan E-Book Market Size, By Smartphones, 2018-2029
7.2.2. Japan E-Book Market Size, By Tablets & E Reader, 2018-2029
7.2.3. Japan E-Book Market Size, By Laptops & PC, 2018-2029
7.3. Japan E-Book Market, By User
7.3.1. Japan E-Book Market Size, By Men, 2018-2029
7.3.2. Japan E-Book Market Size, By Women, 2018-2029
8. Japan E-Book Market Opportunity Assessment
8.1. By Product, 2024 to 2029
8.2. By Platform, 2024 to 2029
8.3. By User, 2024 to 2029
9. Competitive Landscape
9.1. Porter's Five Forces
9.2. Company Profile
9.2.1. Company 1
9.2.1.1. Company Snapshot
9.2.1.2. Company Overview
9.2.1.3. Financial Highlights
9.2.1.4. Geographic Insights
9.2.1.5. Business Segment & Performance
9.2.1.6. Product Portfolio
9.2.1.7. Key Executives
9.2.1.8. Strategic Moves & Developments
9.2.2. Company 2
9.2.3. Company 3
9.2.4. Company 4
9.2.5. Company 5
9.2.6. Company 6
9.2.7. Company 7
9.2.8. Company 8
10. Strategic Recommendations
11. Disclaimer
List of Table
Table 1: Influencing Factors for Japan E-Book Market, 2023
Table 2: Japan E-Book Market Size and Forecast By Product (2018, 2023 & 2029F)
Table 3: Japan E-Book Market Size and Forecast By Platform (2018, 2023 & 2029F)
Table 4: Japan E-Book Market Size and Forecast By User (2018, 2023 & 2029F)
Table 5: Japan E-Book Market Size of Consumer e-book (2018 to 2029) in USD Billion
Table 6: Japan E-Book Market Size of Professional e-book (2018 to 2029) in USD Billion
Table 7: Japan E-Book Market Size of Educational e-book (2018 to 2029) in USD Billion
Table 8: Japan E-Book Market Size of Smartphones (2018 to 2029) in USD Billion
Table 9: Japan E-Book Market Size of Tablets & E Reader (2018 to 2029) in USD Billion
Table 10: Japan E-Book Market Size of Laptops & PC (2018 to 2029) in USD Billion
Table 11: Japan E-Book Market Size of Men (2018 to 2029) in USD Billion
Table 12: Japan E-Book Market Size of Women (2018 to 2029) in USD Billion
List of Figures
Figure 1: Japan E-Book Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 2: Market Attractiveness Index, By Product
Figure 3: Market Attractiveness Index, By Platform
Figure 4: Market Attractiveness Index, By User
Figure 5: Porter's Five Forces of Japan E-Book Market
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