The laptop market in India has experienced dynamic growth and evolution, shaped by a rapidly expanding technology landscape and a burgeoning demand for portable computing solutions. As one of the most populous nations with a tech-savvy population, India has become a key player in the global technology market, and its laptop industry reflects the diverse needs and preferences of its consumers. The market is characterised by a vast array of laptop models catering to various segments, including students, professionals, gamers, and everyday users. India's laptop market is heavily influenced by factors such as increasing digital literacy, the rise of remote work and online education, and a growing emphasis on technological innovation. With a mix of international and domestic brands vying for market share, consumers in India are presented with a wide range of choices, from budget-friendly laptops to high-end devices equipped with cutting-edge features. Additionally, the push for digital inclusion and the government's initiatives, such as "Digital India," have played a pivotal role in fostering a tech-driven environment, further propelling the demand for laptops across urban and rural areas. The growth of remote work and online education has had a significant impact on the culture of the laptop market in India. A change in the culture of work and learning is evident in the necessity of laptops for professionals working from home and for students participating in virtual classes. With a large and youthful population, the Indian laptop market caters to a tech-savvy demographic. Young consumers often drive trends, seeking laptops for gaming, content creation, social media, and other digital activities. According to the research report "India Laptop Market Overview, 2029," published by Bonafide Research, the India laptop market is expected to grow with more than 8% CAGR from 2024 to 2029. India is undergoing a significant digital transformation, with an increasing number of activities moving online. Laptops play a crucial role in this transformation by providing individuals with a versatile computing device for various digital tasks. India has a large and youthful population, and the younger demographic often drives the demand for laptops. Young consumers seek laptops for gaming, content creation, social media, and other digital activities. The emphasis on e-learning and digital education has led to a surge in demand for laptops. Students require laptops for accessing online learning materials, attending virtual classes, and completing assignments. The trend towards flexible work arrangements, including work-from-home options, has increased the demand for laptops. Professionals seek devices that enable them to work remotely while maintaining productivity. The growth of e-commerce platforms has made laptops easily accessible to consumers across the country. Online retail offers a wide range of options, competitive pricing, and convenient delivery services. The gaming community in India is expanding rapidly. Gamers contribute to the demand for high-performance laptops with dedicated graphics cards and advanced features for an immersive gaming experience. Based on the types that are segmented into traditional and 2-in-1 laptops, in India, the 2-in-1 laptop is growing. 2-in-1 laptops, also known as convertible or hybrid laptops, offer versatility by functioning as both a traditional laptop and a tablet. This flexibility appeals to consumers who want a single device that can adapt to various use cases, from productivity tasks to entertainment and casual browsing. The design of 2-in-1 laptops often emphasises portability. The ability to detach or flip the screen in tablet mode makes these devices lighter and more portable, catering to users who prioritise mobility. With the growth of e-learning and digital education, 2-in-1 laptops have become valuable tools for students. The ability to use a stylus for note-taking or drawing directly on the screen enhances the educational experience. According to the report, the screen sizes are divided into up to 10.9 inches, 11 to 12.9 inches, 13 to 14.9 inches, 15 to 16.9 inches, and more than 17 inches; among them, more than 17 inches contribute to the market. Larger laptop screens provide a more expansive workspace, which can be advantageous for professionals involved in content creation and editing. Video editors, graphic designers, and other creative professionals prefer larger screens for better visibility and precision. Laptops with screen sizes exceeding 17 inches are sometimes considered desktop replacements. Users who require the portability of a laptop but also want a display size comparable to a desktop monitor may opt for larger laptops. In terms of the applications that are bifurcated into personal, business, gaming, and others, in India, gaming is a growing market. India has witnessed a significant rise in the gaming community, driven by increased internet connectivity, affordable gaming peripherals, and the popularity of online multiplayer games. Gamers are actively seeking high-performance devices, and gaming laptops cater to this demand. With a growing middle-class population and increasing disposable income, more consumers in India can afford to invest in gaming laptops. Gaming enthusiasts are willing to spend on devices that offer the performance needed for a seamless gaming experience. Many gamers in India also engage in content creation and game streaming. Gaming laptops, with their powerful hardware, enable users to create and stream content seamlessly, contributing to their popularity among content creators. Based on the price, they are segmented into up to USD 500, USD 501 to USD 1000, USD 1001 to USD 1500, USD 1501 to USD 2000, and above USD 2001. In India, the USD 1000 to USD 1500 segment contributes to the market, and gaming laptops, which often fall within this price range, contribute to the segment's growth. The gaming community in India is expanding, and users looking for laptops capable of handling resource-intensive games are drawn to devices in this pricing bracket. Some consumers in India associate laptops in the USD 1000 to USD 1500 range with well-established and reputable brands known for quality and reliability. Brand-conscious consumers are more willing to invest in laptops from recognised manufacturers. Considered in this report: • Geography: India • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029
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Download SampleAspects covered in this report: • India Laptop market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Types • Traditional • 2-in 1 Laptop By Application • Industrial use & energy • Personal • Business • Gaming • Others
By Screen Size • Up to 10.9" Inch • 11" to 12.9" Inch • 13" to 14.9" Inch • 15.0" to 16.9" Inch • More than 17" Inch By Price • Up to USD 500 • USD 501 to USD 1000 • USD 1001 to USD 1500 • USD 1501 to USD 2000 • Above USD 2001 The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.
Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Laptop, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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