Japan Rapeseed Oil Market Outlook, 2028

Rapeseed oil widely used vegetable oil in Japan. Rapeseed oil is the top oil in Japan in terms of both demand and production. The ingredient is rapeseed (canola seeds). Currently, the main ingredient used is canola seeds that are bred selectively in Canada. This vegetable oil possesses a balance of fatty acids that contains large amounts of oleic acid and appropriate amounts of linoleic acid and linolenic acid. The oil has a mild taste and is resistant to heating. Therefore, it is used for stir frying and fried foods. Japan is an active player in both importing and exporting rapeseed oil, maintaining trade relationships with various countries to meet its domestic demands and explore international markets. Japan primarily imports rapeseed oil from major producers such as Canada and Australia. Canadian rapeseed oil, often referred to as canola oil, is particularly popular due to its high quality and reputation for being GMO-free, which aligns with Japan's stringent food safety standards. Australian rapeseed oil is another significant import, valued for its consistent quality and supply. On the export front, Japan exports rapeseed oil to neighboring countries in the Asia-Pacific region. South Korea and Taiwan are among the key destinations for Japanese rapeseed oil exports. These neighboring markets appreciate the quality and versatility of Japanese rapeseed oil, using it in various culinary applications.

According to the research report "Japan Rapeseed Oil Market Outlook, 2023-28," published by Bonafide Research, is predicted to expand significantly during the course of the forecast year 2023-2028. The rapeseed oil market in Japan has witnessed significant growth and evolution in recent years. Rapeseed oil, also known as canola oil, has gained popularity among health-conscious consumers in Japan due to its numerous health benefits. In Japan, the production of rapeseed oil is concentrated in specific regions known for their favorable climatic conditions and agricultural expertise. One of the notable regions where rapeseed oil production is much higher is Hokkaido, the northernmost island of Japan. Hokkaido's cooler climate and well-defined seasons provide an ideal environment for rapeseed cultivation. Farmers in Hokkaido are able to grow rapeseed with high oil content, resulting in superior oil quality. Another significant region for rapeseed oil production is the Kyushu region, located in the southwestern part of Japan. Kyushu benefits from a mild and sunny climate, which supports the growth of rapeseed crops. This region's favorable weather conditions allow for an extended growing season, leading to higher rapeseed yields and oil production. Moreover, some parts of the Chugoku and Tohoku regions also contribute to rapeseed oil production, albeit to a lesser extent compared to Hokkaido and Kyushu. These areas benefit from suitable agricultural conditions and play a role in diversifying Japan's rapeseed oil production.

The report is divided into sections based on the characteristics of organic and conventional rapeseed oil. The typical variety of rapeseed oil now dominates the market in Japan. Due to its widespread availability, less expensive price point, and adaptability in a variety of culinary applications, conventional rapeseed oil has long been the preferred option for consumers and food makers. It has long been a mainstay of the local cooking oils. The organic form of rapeseed oil, however, appears to be positioned for major growth in the years to come, according to a recent trend that has been apparent. This change can be ascribed to changing customer preferences and a rise in the popularity of natural and organic foods. Organic alternatives that are devoid of industrial pesticides and genetically modified organisms (GMOs) are becoming more and more popular with health-conscious consumers. These preferences are compatible with organic rapeseed oil because it is made from non-GMO seeds and often grown using organic farming methods that put sustainability and environmental responsibility first. The desire for openness in the food supply chain is another factor driving the demand for organic rapeseed oil. Consumers are becoming more and more curious about the origins and production processes of their food. A guarantee of sustainable and environmentally friendly farming practices is organic certification.

By the end-user the report comprises sections for homes, industry, food, and services. The versatility of rapeseed oil in everyday cooking accounts for much of its appeal among households. It is a well-liked option for frying, sautéing, baking, and salad dressings because to its neutral flavor profile and high smoke point. Many homes regard it for its heart-healthy qualities, such as its low saturated fat content and high levels of beneficial omega-3 fatty acids. After residences, the industrial sector represents another large market for rapeseed oil. Its excellent heat tolerance and lubricating qualities make it suitable for industrial processes like metalworking and the manufacturing of biofuels. Rapeseed oil's potential as a biodiesel feedstock has come to light as sustainability issues take on greater importance, which has increased industrial demand for it. Additionally, the food service industry has shifted to using better cooking oils like rapeseed oil due to the increased awareness of health-conscious consumers. In order to satisfy consumer requests for healthier menu options, restaurants and food producers are incorporating it more frequently in their recipes.

The Rapeseed oil market study is divided into sections based on the channels used to distribute oils, including online and offline distribution. Rapeseed oil is distributed in Japan through a variety of ways that meet the demands of the consumer. Rapeseed oil is still mostly distributed by traditional retailers, like community markets and neighborhood grocers. These stores make this necessary cooking oil easily accessible and convenient for a variety of customers, making them a go-to place to get it. Retail outlets, such as supermarkets and hypermarkets, have made tremendous progress in rapeseed oil distribution after conventional retailers. This modern retail formats offer consumers a variety of options and brands under one roof, making it easier for shoppers to make informed choices. In recent years, the trend of direct sales from producers or cooperatives has also gained momentum, especially in rural areas where farmers and local producers sell their rapeseed oil directly to consumers. This approach fosters a closer connection between producers and consumers and promotes the consumption of locally sourced and fresh products. Another notable channel that has seen substantial growth is online sales. E-commerce platforms have become increasingly popular for purchasing rapeseed oil in Japan. Consumers can conveniently browse and order their preferred brands online, and home delivery services make the process even more convenient. The diverse distribution channels for rapeseed oil in Japan cater to the varied preferences and needs of consumers, ranging from traditional shopping at local stores to modern retail experiences and the convenience of online shopping. This multi-pronged approach ensures that rapeseed oil is accessible to consumers across the country, contributing to its widespread usage in Japan kitchens.



Considered in this report:
• Geography: Japan
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Japan Rapeseed Oil Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Nature:
• Conventional
• Organic

By End User:
• Household
• Industrial
• Food Service

By Distributional Channel:
• Conventional Store
• Hypermarket/Supermarket
• Direct Sales
• Online
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Rapeseed Oil Market industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.