India Mustard Oil Market Outlook, 2028

In India Mustard oil has been used for centuries and has a rich historical legacy. It has been a part of Indian cuisine and traditional medicine systems for over 2,000 years. Mustard oil is widely used for cooking in various regions of India. It is particularly prominent in North Indian and Eastern Indian cuisines. In North India, it is the primary cooking oil for many dishes, including curries, stir-fries, and deep-fried snacks like pakoras. In Bengali cuisine (Eastern India), mustard oil is a key ingredient in dishes like fish curries and pickles, contributing to the distinct flavors of the cuisine. In the Northeastern states of India, mustard oil is a primary cooking medium and is used in dishes like Assam's "masor tenga" (sour fish curry). In Rajasthan, it is used for making traditional Rajasthani dishes like "dal baati" and "gatte ki sabzi." Mustard oil is perceived as a healthier cooking oil option by some due to its relatively high content of monounsaturated and polyunsaturated fats. However, it also contains erucic acid, which has raised health concerns in some contexts. Mustard oil holds religious and cultural significance in India. It is often used in Hindu rituals, including the lighting of oil lamps during festivals and ceremonies. During the festival of Diwali, which is celebrated with the lighting of lamps, mustard oil is traditionally used for this purpose in many households. Mustard oil is used in Ayurveda, the ancient Indian system of medicine, for its therapeutic properties. It is believed to have various health benefits and is used for massages, both for relaxation and for its potential medicinal effects. According to the research report, “India Mustard Oil Market Overview, 2028" published by Bonafide Research, the market is expected to witness significant growth during the forecast period. The demand for organic food products has been on the rise globally, and this trend has influenced the mustard oil market in India as well. Consumers seeking chemical-free and organic options have shown interest in organic mustard oil. Cold-pressed mustard oil, often referred to as "Kachchi Ghani" oil, gained popularity due to its traditional extraction method, which retains more nutrients and flavor compared to conventional oil extraction methods. Mustard oil consumption varies significantly by region in India. North Indian states, such as Punjab, Haryana, and Rajasthan, are major consumers, while other regions have their cooking oil preferences. Understanding these regional variations is crucial for market players. Quality standards and certifications, including the Food Safety and Standards Authority of India (FSSAI), have become important for mustard oil producers to gain consumer trust. Mustard oil brands have been investing in branding and packaging to make their products more appealing to consumers. Attractive and informative labels have become crucial for product differentiation. The urbanization trend in India has led to increased consumption of processed and packaged foods, many of which use mustard oil as a key ingredient. This trend has boosted the demand for packaged mustard oil products.

The market is divided into conventional and organic based on nature. Organic mustard oil is produced without the use of synthetic pesticides, herbicides, and fertilizers. This chemical-free production process appeals to consumers who are concerned about the potential health risks associated with pesticide residues in conventional foods. Organic mustard oil is often considered to have a higher nutritional value compared to conventional oils due to the absence of chemical additives and minimal processing. It retains more of the natural nutrients and antioxidants found in mustard seeds. Consumers are becoming more environmentally conscious and are choosing products that have a lower environmental impact. Organic farming practices typically emphasize sustainability and reduced harm to the environment. The Indian government has been promoting organic farming through initiatives such as the National Program for Organic Production (NPOP) and the Paramparagat Krishi Vikas Yojana (PKVY). These initiatives encourage farmers to adopt organic practices and expand organic cultivation. Organic products typically command a higher price compared to conventional counterparts. Despite the premium pricing, consumers are willing to pay more for perceived health and environmental benefits. Based on end user the market is divided into household, industrial and food service. Mustard oil is widely used in the food processing industry for its unique flavor and versatility. It adds a distinctive taste and aroma to processed foods, snacks, and condiments, making it a preferred choice for manufacturers. Mustard oil is used in the production of bakery products like biscuits and snacks such as potato chips. Its strong flavor enhances the taste of these products, catering to consumer preferences for unique and flavorful snacks. Mustard oil is a key ingredient in the production of various sauces and condiments, including mustard sauce, onnaise, and salad dressings. Its pungent taste contributes to the overall flavor profile of these products. The food service sector, including restaurants, hotels, and catering services, relies on mustard oil for cooking and flavoring dishes. It is used in both traditional and modern Indian cuisine, contributing to its industrial demand. Mustard oil serves as a carrier for spices and seasonings, ensuring even distribution of flavors in spice blends. This makes it an essential ingredient in spice blends used in various food products. Mustard oil is used in the marination of meats and poultry in the meat processing industry. It not only adds flavor but also helps mask certain odors associated with meat. In terms of distribution channel, the market is divided into Convenience store, Hypermarket/Supermarket, Direct Sales, Online and Others. Online shopping offers unmatched convenience and accessibility to consumers. With the click of a button, consumers can browse, compare prices, and purchase mustard oil from the comfort of their homes, eliminating the need for physical store visits. Online platforms provide access to a vast array of mustard oil brands, varieties, and packaging options. Consumers can explore a broader range of products than what be available in local physical stores. Online marketplaces enable consumers to easily compare prices, read reviews, and find the best deals and discounts on mustard oil. This transparency in pricing encourages online shopping. The convenience of doorstep delivery is a significant driver for online shopping. Consumers can have their preferred mustard oil brands delivered directly to their homes, saving time and effort. uring festive seasons and special occasions, consumers often prefer the convenience of online shopping to avoid crowded physical stores. Online platforms offer special promotions and deals during these times. For instance, ome popular e-commerce websites in India include Amazon India, Big Basket, Grofers, Paytm Mall, Snap deal, Spencers Online, D-Mart Ready and more. Considered in this report: • Geography: India • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report: • India Mustard Oil market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Nature • Conventional • Organic

By End User • Household • Industrial • Food Service Distribution Channel • Convenience store • Hypermarket/Supermarket • Direct Sales • Online • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Mustard Oil industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.