Saudi Arabia Sunflower Oil Market Outlook, 2028

In the agricultural and economic environment of Saudi Arabia, sunflower oil occupies a key place. Because of its reputation for having a neutral flavor, sunflower oil can be used for a wide range of culinary tasks, including frying, sautéing, baking, and preparing salad dressings. With regard to its high smoke point, it can tolerate high cooking temperatures without decomposing and releasing toxic substances. Due of this, it is frequently chosen for deep-frying and other high-heat culinary techniques. Sunflower oil is valued nutritionally for its heart-healthy properties. It mostly consists of monounsaturated and polyunsaturated fats, such as omega-6 essential fatty acids. When consumed in moderation, these fats can lower levels of "bad" LDL cholesterol, enhancing cardiovascular health. Sunflower oil is also a strong source of the antioxidant vitamin E. According to the research report "Saudi Arabia Sunflower Oil Market Outlook, 2023-28," published by Bonafide Research, is predicted to expand significantly during the course of the forecast year 2023-2028. The Saudi Arabia sunflower oil market is experiencing a remarkable expansion, akin to the rapid growth of its flourishing sunflower fields beneath the Arabian sun. This surge in popularity can be attributed to several key factors that have combined to create a perfect storm of opportunity for the sunflower oil industry in the Kingdom. First and foremost, the increasing awareness of health-conscious consumers has driven the demand for healthier cooking alternatives. Sunflower oil, known for its low saturated fat content and high levels of heart-healthy monounsaturated and polyunsaturated fats, has emerged as a top choice among health-conscious individuals. This shift in dietary preferences has led to a surge in the consumption of sunflower oil as a cooking medium. Furthermore, the Saudi Arabian culinary landscape is evolving, with a growing appreciation for international cuisines and a penchant for healthier food options. Sunflower oil's neutral taste and high smoke point make it a versatile ingredient in both traditional Arabian dishes and global recipes, appealing to a wide range of tastes and preferences. In addition, the government's efforts to promote domestic agriculture and reduce reliance on imports have spurred investments in the cultivation of sunflower crops within the country. This commitment to self-sufficiency has not only boosted the availability of locally-produced sunflower oil but has also contributed to the sector's expansion.

The report is segmented based on the nature of oil; Conventional and Organic type. In Saudi Arabia, the culinary landscape is undergoing a fascinating transformation as consumer preferences shift towards healthier lifestyle choices. While conventional sunflower oil has long been a staple in many households, the growing awareness of the benefits of organic products is driving a notable expansion in the market for organic sunflower oil. As more and more consumers seek to embrace a health-conscious way of living, they are becoming increasingly discerning about the quality and origin of the products they bring into their kitchens. This trend is giving rise to the demand for organic sunflower oil, which is produced without the use of synthetic pesticides, herbicides, or genetically modified organisms. Organic sunflower oil is perceived as a more natural and wholesome options, aligning with the values of those who prioritize clean eating and sustainable practices. Organic sunflower oil offers consumers the assurance of a product that not only meets stringent organic certification standards but also retains the sunflower's natural flavor and nutritional goodness. Its high smoke point and heart-healthy properties make it an excellent choice for cooking and baking, aligning perfectly with the desire for healthier culinary options. The report is segmented based on the End-Users; which include Households, Industrial, and Food Services. In Saudi Arabia, sunflower oil primarily finds its place in households, where it serves as versatile and essential cooking oil. The majority of end-users rely on sunflower oil to create delicious and wholesome meals, from traditional Arabian dishes to international cuisines. Its neutral taste and high smoke point make it a popular choice among home cooks, contributing to its widespread adoption in domestic kitchens across the Kingdom. However, sunflower oil's utility extends beyond the confines of home kitchens. It plays a pivotal role in various industrial applications, reflecting its versatility and economic significance. One prominent use is in the production of biofuels, aligning with the global push towards renewable and eco-friendly energy sources. The extraction of sunflower oil from sunflower seeds yields not only valuable cooking oil but also a feedstock for biofuel production, contributing to Saudi Arabia's efforts to diversify its energy resources. Moreover, sunflower oil finds its way into the realm of cosmetics and personal care products. Its skin-friendly properties, rich vitamin E content, and natural emollient qualities make it a sought-after ingredient in cosmetics and skincare formulations. It is utilized in moisturizers, soaps, and hair care products, where its nourishing attributes promote healthy skin and hair, catering to the beauty and wellness needs of consumers. In Saudi Arabia, the distribution of sunflower oil has traditionally been concentrated in conventional brick-and-mortar stores, hypermarkets, and supermarkets, where shoppers can easily find a wide variety of brands and sizes to suit their cooking needs. These physical retail outlets have long been the go-to destinations for consumers looking to purchase sunflower oil and other grocery items. In recent years, there has been a noticeable shift in consumer behavior with the rise of online shopping. The convenience and accessibility of e-commerce platforms have sparked a surge in the online sales of sunflower oil. Consumers now have the option to browse and purchase their favorite brands of sunflower oil from the comfort of their homes, making it easier to compare prices and access a broader selection of products. This expansion in online sales is not only convenient for consumers but also provides an opportunity for sunflower oil producers and distributors to reach a wider audience. E-commerce platforms offer a space to showcase product information, promote special offers, and engage with customers directly, fostering brand loyalty and trust. The coexistence of traditional retail channels and the growing presence of online sales reflects the evolving retail landscape in Saudi Arabia. While conventional stores remain a cornerstone of grocery shopping, the increasing popularity of online sales signifies a shift towards digital convenience and a broader embrace of e-commerce as a viable and convenient way for consumers to access their preferred sunflower oil brands. This dual distribution strategy ensures that Saudi consumers have diverse and accessible options when it comes to purchasing this essential cooking ingredient.

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Manmayi Raval

Research Consultant

Considered in this report: • Geography: Saudi Arabia • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report: • Saudi Arabia Sunflower Oil Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Nature: • Conventional • Organic

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By End User: • Household • Industrial • Food Service By Distributional Channel: • Conventional Store • Hypermarket/Supermarket • Direct Sales • Online • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Sunflower Oil Market industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Keywords: