India Sunflower Oil Market Outlook, 2028

The production of sunflower oil in India has seen significant growth in recent years, reflecting both domestic demand and efforts to boost self-sufficiency in edible oil production. Sunflower oil is primarily produced from sunflower seeds, and India has gradually increased its cultivation of sunflower crops to support the oil extraction industry. The highest consumption of sunflower oil is predominantly seen in urban areas and metropolitan regions with health-conscious consumers, while the highest production of sunflower oil is concentrated in states like Karnataka, Andhra Pradesh, Telangana, and Maharashtra, where favorable agro-climatic conditions and government support have boosted sunflower cultivation and oil production. In India, there are several prominent manufacturers and companies involved in the production of sunflower oil. Some of the well-known players in the Indian sunflower oil manufacturing industry include Adani Wilmar Limited (Fortune Sunlite), Ruchi Soya Industries, Cargill India, and Marico Limited (Saffola).

According to the research report "India Sunflower Oil Market Outlook, 2023-28," published by Bonafide Research, is predicted to expand significantly during the course of the forecast year 2023-2028. The sunflower oil market in India has witnessed significant growth over the past decade. This surge in popularity can be attributed to factors like; Sunflower oil is considered a healthier alternative to traditional cooking oils, as it is low in saturated fats and rich in unsaturated fats, particularly oleic acid. This has led to a growing health-conscious consumer base in India, which has boosted the demand for sunflower oil. Increasing disposable income of the Indian population has resulted in a shift towards a more urban and modern lifestyle. This change in lifestyle has led to an increased preference for processed and packaged foods, which often use sunflower oil as a cooking medium. Consequently, the food processing industry in India has become a major consumer of sunflower oil. Additionally, the government's efforts to promote oilseed cultivation and oil production in the country have played a pivotal role in the growth of the sunflower oil market. Initiatives such as the National Mission on Oilseeds and Oil Palm (NMOOP) have incentivized farmers to cultivate sunflower crops, thereby ensuring a steady supply of raw materials for oil production.

The report is segmented on the basis of Nature of Sunflower Oil into Conventional and Organic. The conventional sunflower oil market in India has experienced robust growth and remains high in demand. Conventional sunflower oil, often extracted through traditional methods, continues to be a popular choice among Indian consumers for various reasons, it is widely available and relatively affordable, making it accessible to a broad section of the population. This affordability factor plays a crucial role in its consistent high demand, particularly in rural and semi-urban areas. Conventional sunflower oil is considered a versatile cooking medium due to its neutral flavor and high smoke point it is suitable for various cooking techniques, from frying and sautéing to baking, which aligns with the diverse culinary practices in India. However, in recent years, there has been a noticeable shift towards the organic sunflower oil market in the country. This shift is primarily a response to the increasing health consciousness among consumers, who are seeking healthier and more sustainable alternatives.

Looking beyond, the benefits of Sunflower oil, it offers a range of health benefits that make it a popular choice for cooking and as a dietary staple. One of its primary advantages is its heart-healthy profile. Sunflower oil is rich in monounsaturated fats, particularly oleic acid, which can help reduce the levels of bad cholesterol (LDL) in the bloodstream while maintaining or even increasing the levels of good cholesterol (HDL). This can contribute to a lower risk of heart disease and improved cardiovascular health. Additionally, sunflower oil contains vitamin E, a powerful antioxidant that helps protect the body's cells from oxidative damage. This antioxidant property can help reduce the risk of chronic diseases and support overall immune function.

According to the report, the Sunflower oil market is segmented on the basis of End-Users. The use of sunflower oil in Indian households indeed holds a prominent position, given its versatility and health benefits as a cooking medium. However, its presence extends beyond the kitchen and into various other industries and personal care sectors. In households, sunflower oil is a popular choice due to its neutral flavor and high smoke point, making it suitable for a wide range of culinary applications, from deep frying to salad dressings. Its affordability and relatively healthier profile, with lower saturated fats, have made it a staple in Indian kitchens. Moreover, sunflower oil has a significant presence in the personal care and cosmetic sectors. It is used as a base or carrier oil in skincare products, including moisturizers and massage oils, owing to its non-greasy feel and high vitamin E content, which offers nourishment to the skin. Additionally, it is a common ingredient in hair care products, such as conditioners and hair masks, due to its moisturizing and conditioning properties.



On the basis of distributional channels, the market is segmented into online and offline distribution of sunflower oils. In India, the sale of sunflower oil has traditionally been dominated by conventional brick-and-mortar stores and hypermarkets/supermarkets. These physical retail outlets have been the preferred choice for consumers to purchase their cooking essentials, including sunflower oil. The convenience, trust, and familiarity associated with these outlets have played a significant role in their popularity. However, in recent years, there has been a noticeable expansion in sales through the online channel. This shift can be attributed to several factors. Firstly, the rapid growth of e-commerce platforms in India has made it increasingly convenient for consumers to shop for groceries, including cooking oils, from the comfort of their homes. The convenience of doorstep delivery and the availability of a wide range of brands and variants have attracted consumers to explore online options. Secondly, the COVID-19 pandemic accelerated the adoption of online shopping for essential items, including sunflower oil, as consumers sought contactless and safer shopping alternatives. Moreover, online platforms often offer attractive discounts and promotions, making sunflower oil and other grocery items more affordable for price-conscious consumers.

Considered in this report:
• Geography: India
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• India Sunflower Oil Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Nature:
• Conventional
• Organic

By End User:
• Household
• Industrial
• Food Service

By Distributional Channel:
• Conventional Store
• Hypermarket/Supermarket
• Direct Sales
• Online
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Sunflower Oil Market industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.