Mexico Sunflower Oil Market Outlook, 2028

Mexico has traditionally been a significant consumer of cooking oils, with sunflower oil being one of the popular choices among consumers. Sunflower oil is favored for its neutral taste, high smoke point, and versatility in various culinary applications. Its use in Mexican cuisine ranges from frying to salad dressings and as general-purpose cooking oil. The consumption of sunflower oil in Mexico has shown a steady increase over the years, reflecting changing dietary preferences and lifestyle choices. This trend is attributed to factors such as urbanization, increased disposable income, and a growing awareness of healthier cooking options. Consumers are increasingly opting for sunflower oil due to its lower saturated fat content compared to some other cooking oils. Sunflower oil has gained popularity among health-conscious consumers in Mexico due to its lower saturated fat content and neutral flavor. It is commonly used for frying, salad dressings, and general cooking purposes.

According to the research report "Mexico Sunflower Oil Market Outlook, 2023-28," published by Bonafide Research, is predicted to expand significantly during the course of the forecast year 2023-2028. The demand for sunflower oil has been influenced by changing dietary trends and a growing awareness of healthier cooking oils. Furthermore, the demand for sunflower oil in Mexico has been influenced by the growing interest in international cuisines, where this oil is commonly used. It is worth noting that the Mexican market also witnesses competition from other edible oils like corn oil, soybean oil, and canola oil. Mexico does produce sunflower oil, but its domestic production has historically been limited compared to other edible oils. Sunflower cultivation in Mexico is concentrated in specific regions with suitable climates, such as northern and northwestern states. Mexico relies heavily on imported sunflower oil to fulfill its consumer and industrial needs. The country imports sunflower oil from various global sources, including major suppliers like Ukraine, Russia, Argentina, and the United States. There were several sunflower oil brands available in the Mexican market, which includes La Costeña, Primavera, Capullo, Girasol, Solecito, and other imported brands.

Due to its adaptability and extensive use in a variety of culinary applications, conventional sunflower oil has historically enjoyed high consumption in Mexico. But there has been a clear upward trend in the market for organic sunflower oil in recent years. While ordinary sunflower oil has long been a common ingredient in many homes, the demand for organic sunflower oil is rising sharply as consumers become more aware of the advantages of buying natural goods. Consumers are becoming pickier about the quality and country of origin of the foods they use in their homes as more people try to adopt a health-conscious lifestyle. The demand for organic sunflower oil, which is produced without the use of synthetic pesticides, herbicides, or genetically modified organisms, is increasing as a result of this trend. Those who value healthy food and environmentally friendly habits view organic sunflower oil as a more natural and healthful alternative. Organic sunflower oil offers consumers the assurance of a product that not only meets stringent organic certification standards but also retains the sunflower's natural flavor and nutritional goodness. It is a great alternative for cooking and baking because of its high smoke point and heart-healthy qualities, which fully satisfy the desire for healthier food options.

The report is segmented based on the End-Users; which include Households, Industrial, and Food Services. Sunflower oil is multipurpose and popular cooking oil in Mexico, largely used in domestic settings. Its widespread use in home kitchens—from frying to baking and salad dressings—can be due to its versatility in the kitchen, neutral flavor, and low cost. Due to its affordability and adaptability in daily cooking, sunflower oil has established itself as a mainstay in Mexico households. Sunflower oil is widely used in Mexico's industrial sectors in addition to for domestic usage. It is used as a key ingredient in a variety of items, including snacks, baked goods, and ready-to-eat meals, and plays a crucial role in the food processing sector. Commercial frying operations like fast food restaurants and snack producers choose it because of its high smoke point and bland flavor. Additionally, sunflower oil is used in non-food industries including biofuels and cosmetics. Due to its moisturizing and emollient qualities, it is utilized in skincare products in the cosmetic industry. A sustainable substitute for conventional fossil fuels, the manufacture of biodiesel from sunflower oil supports Mexico's efforts in the field of renewable energy.

On the basis of distributional channels, the market is segmented into online and offline distribution of sunflower oils. In Mexico, the sale of sunflower oil has traditionally been dominated by conventional brick-and-mortar stores and hypermarkets/supermarkets. These physical retail outlets have been the preferred choice for consumers to purchase their cooking essentials, including sunflower oil. The convenience, trust, and familiarity associated with these outlets have played a significant role in their popularity. However, in recent years, there has been a noticeable expansion in sales through the online channel. This shift can be attributed to several factors. Firstly, the rapid growth of e-commerce platforms in Mexico has made it increasingly convenient for consumers to shop for groceries, including cooking oils, from the comfort of their homes. The convenience of doorstep delivery and the availability of a wide range of brands and variants have attracted consumers to explore online options. Secondly, the COVID-19 pandemic accelerated the adoption of online shopping for essential items, including sunflower oil, as consumers sought contactless and safer shopping alternatives. Moreover, online platforms often offer attractive discounts and promotions, making sunflower oil and other grocery items more affordable for price-conscious consumers.



Considered in this report:
• Geography: Mexico
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Mexico Sunflower Oil Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Nature:
• Conventional
• Organic

By End User:
• Household
• Industrial
• Food Service

By Distributional Channel:
• Conventional Store
• Hypermarket/Supermarket
• Direct Sales
• Online
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Sunflower Oil Market industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.