United States Sunflower Oil Market Outlook, 2028

Sunflower oil consumption and production in the United States have experienced notable fluctuations over the years. Production of sunflower oil in the U.S. has been somewhat limited compared to other vegetable oils like soybean and canola oil. However, it has seen modest growth in response to increasing consumer demand for healthier cooking oils. Sunflower oil is often preferred for its high smoke point and heart-healthy monounsaturated fats. While the U.S. does produce sunflower oil, a significant portion of the consumption is met through imports from countries like Ukraine and Russia, which are major global producers of sunflower seeds. The U.S. sunflower industry continues to have adequate crushing capacity to meet the demands of the domestic and international markets. The U.S. is recognized as having the highest quality of sunflower oil. U.S. crushers of sunflower seed have developed technology that currently surpasses any other supplier in both volume capacity and quality control standards. Several of the domestic processing plants have gone through major renovations, having added processing facilities to meet specific consumer requirements in areas such as refining and packaging. According to the research report "United States Sunflower Oil Market Outlook, 2023-28," published by Bonafide Research, is predicted to expand significantly during the course of the forecast year 2023-2028. The sunflower oil market in the United States is experiencing notable expansion in recent years. This growth can be attributed to growing awareness among consumers about the health benefits of sunflower oil. It is considered a heart-healthy option due to its high content of monounsaturated fats and low levels of saturated fats. As people become more health-conscious, they are turning to sunflower oil as preferred cooking oil. The versatility of sunflower oil makes it increasingly popular in various culinary applications. It has a high smoke point, making it ideal for frying and high-heat cooking methods. Additionally, its neutral flavor profile allows it to be used in a wide range of dishes without overpowering the natural flavors of the ingredients. The United States has seen an uptick in demand for non-GMO and organic food products.

In the United States, the consumption of conventional sunflower oil has traditionally been high, driven by its versatility and widespread use in various culinary applications. However, there is a noticeable trend of expanding demand for organic sunflower oil in recent years. While conventional sunflower oil has long been a staple in many households, the growing awareness of the benefits of organic products is driving a notable expansion in the market for organic sunflower oil. As more and more consumers seek to embrace a health-conscious way of living, they are becoming increasingly discerning about the quality and origin of the products they bring into their kitchens. This trend is giving rise to the demand for organic sunflower oil, which is produced without the use of synthetic pesticides, herbicides, or genetically modified organisms. Organic sunflower oil is perceived as a more natural and wholesome options, aligning with the values of those who prioritize clean eating and sustainable practices. Organic sunflower oil offers consumers the assurance of a product that not only meets stringent organic certification standards but also retains the sunflower's natural flavor and nutritional goodness. Its high smoke point and heart-healthy properties make it an excellent choice for cooking and baking, aligning perfectly with the desire for healthier culinary options. According to the End User segment, the market is categorized into households, industrials, and food services. In the United States, sunflower oil has historically been primarily used in households for cooking and culinary purposes due to its versatile nature and health benefits. However, in recent years, the usage of sunflower oil has been expanding beyond the household kitchen, contributing to the growth of the market. One significant area of growth is in the food industry, where sunflower oil is increasingly utilized as an ingredient in various food products. Its neutral flavor profile and high smoke point make it a desirable choice for snack foods, baked goods, and processed foods. Sunflower oil's health-conscious image also appeals to food manufacturers looking to meet consumer demand for healthier options. Moreover, the cosmetics and personal care industry has recognized the benefits of sunflower oil for skin and hair care products. Sunflower oil is rich in vitamin E and other nutrients, making it a natural choice for skincare formulations. Its moisturizing and antioxidant properties have led to its incorporation into a wide range of cosmetics and personal care products, including lotions, creams, shampoos, and conditioners. Furthermore, the industrial sector has found applications for sunflower oil, such as in the production of biodiesel, lubricants, and industrial coatings. Its renewable and biodegradable properties make it an attractive option in these industries as they seek to reduce their environmental footprint. In the United States, the distribution of sunflower oil traditionally followed a pattern where conventional stores and other offline retail channels played a dominant role. However, there has been a notable shift in recent years, driven by changing consumer preferences and the rise of e-commerce platforms. Conventional stores, including supermarkets, grocery stores, and specialty food stores, have historically been the primary distribution channels for both conventional and organic sunflower oils. Consumers typically purchased sunflower oil as part of their regular grocery shopping. Organic sunflower oils, due to their niche and health-conscious consumer base, are often sourced through direct distribution channels. This includes direct sales from organic farms, farmer's markets, health food stores, and sometimes even through subscription models where consumers can purchase directly from producers or distributors. Nonetheless, one of the most significant drivers of market growth in recent years has been the emergence of e-commerce platforms. Online shopping has become increasingly popular among consumers seeking convenience and a wide selection of products. This trend extends to sunflower oil, both conventional and organic varieties. Consumers easily order sunflower oil from e-commerce websites and have it delivered to their doorstep. This convenience factor, coupled with the ability to compare prices and read reviews, has significantly contributed to the growth of sunflower oil sales through online platforms.

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Manmayi Raval

Research Consultant

Considered in this report: • Geography: United States • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report: • United States Sunflower Oil Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Nature: • Conventional • Organic

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By End User: • Household • Industrial • Food Service By Distributional Channel: • Conventional Store • Hypermarket/Supermarket • Direct Sales • Online • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Sunflower Oil Market industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.