Rising health consciousness, culinary diversity, and increasing consumer preference for Mediterranean diets drive the optimistic outlook for China's olive oil market by 2028.
A fascinating story of cultural fusion, health consciousness, and culinary experimentation can be found in the Chinese olive oil sector. Olive oil was a relatively unknown commodity in China for a long time since rapeseed and soybean oils dominated the country's cuisine. However, the popularity of diverse cuisines and the worldwide health and wellness movement have raised interest in the Mediterranean diet and its main component, olive oil. Olive oil's alleged health benefits, particularly its high concentration of monounsaturated fats and antioxidants have captured the attention of health-conscious customers in China. Olive oil is a popular dietary choice due to its links to heart health and potential to lower the risk of chronic diseases. Chinese customers introduced their own culinary traditions and preferences to the olive oil trip they were on. Local Chinese cuisines like Sichuan and Cantonese started using olive oil, resulting in a mix of flavors that delighted both purists and daring food lovers. Olive oil has become increasingly popular as a key component in a variety of cuisines, and this demand has been spurred by the expansion of Western-style bakeries, pizzerias, and restaurants with Mediterranean influences in major Chinese cities. Olive oil was a versatile and sought-after addition to the Chinese kitchen due to its adaptability in cooking, from stir-frying to salad dressings. In recent years, the olive oil market in China has experienced rapid expansion. This trend is not just present in large urban areas; it is also present in smaller cities and rural places. Customers all around the country are enjoying this Mediterranean treasure as olive oil becomes more widely available and more reasonably priced. A culinary trip that combines flavors from the East and West is also promised thanks to the continued culinary exploration and adaptation of olive oil in Chinese cuisine. The development of olive oil in China is a reflection not only of the country's expanding interest in health and culinary diversity but also of the peaceful coexistence of tradition and innovation in this vibrant market.
According to the research report "China Olive Oil Market Overview, 2028," published by Bonafide Research, the China Olive Oil market is expected to grow at significant rate during the forecast period. Olive oil's uniqueness in China rests not only in its culinary charm but also in its amazing voyage of adaptation and discovery. The rise of olive oil as a popular ingredient indicates a vibrant combination of tastes and cultures in a country with a wide variety of culinary traditions. Olive oil is used as a canvas for culinary innovation in China, transcending its Mediterranean origins. Its appeal is derived from its adaptability, as it blends nicely with conventional Chinese cooking methods, from stir-frying to dripping over dumplings. Chinese consumers have embraced olive oil not only for its conceivable health advantages but also for its capacity to enhance regional cuisines while maintaining their authenticity. Consumer discerning is growing, as evidenced by the growth of premium and genuine olive oil offerings, including single-origin and PDO-certified options. Olive oil represents the growing palate of a country that is both steeped in its heritage and open to the culinary wonders of the world as it continues to make its way into Chinese culinary traditions. In this culinary voyage, olive oil in China serves as more than simply a seasoning; it also serves as a cultural bridge, a representation of health consciousness, and a platform for gastronomic inquiry.
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The nature type of the market include, conventional and organic. There is rising demand for organic olive oil in China. Chinese consumers are searching for healthier food options as they become more health-conscious. Due to its reduced concentration of saturated fat and potential health advantages, including its link to heart health and antioxidant capabilities, organic olive oil is frequently seen as a healthier option to conventional cooking oils. Consumers now have greater access to a variety of goods, including imported organic olive oil, thanks to the popularity of e-commerce sites in China like Alibaba's Tmall and JD.com. Organic food niche sectors have grown thanks to online shopping. To address concerns about food safety, the Chinese government has taken initiatives to support organic farming and promote organic products. As a result, organic food production and availability have expanded. Based on end-user market is segmented into household, industrial and food service industries. Household are the major end-users of olive oil in China. Traditional Chinese cooking oils like peanut oil or soybean oil are frequently replaced by olive oil as a healthier option. Due to its lower concentration of saturated fat and potential health benefits, olive oil fits the trend of Chinese homes looking for better cooking options. Olive oil is a flexible cooking ingredient that works with many different foods and cooking styles. It can be used in Chinese homes for sautéing, sprinkling on salads, and dipping bread in. Home cooks find it appealing due to its versatility in a variety of meals. Given its reputation as a high-end good, some customers buy olive oil as gifts or for special events. China's middle class is expanding, and there is a growing desire for premium and imported food products, including olive oil.
The distribution channel of the market include convenience stores, hypermarket / supermarket, direct sales, online and others. Hypermarket/ supermarket are one of the major distributors of Olive oil in China. Hypermarkets and supermarkets are convenient for consumers to shop at. They are typically located in major cities and have large parking lots, making it easy for people to get to and from the store. The Chinese government has also been promoting the consumption of olive oil. In 2017, the government launched a campaign to encourage people to eat healthier foods, and olive oil was one of the foods highlighted in the campaign. This has helped to increase the demand for olive oil in China, and hypermarkets and supermarkets have been well-positioned to capitalize on this demand. Some of the major hypermarkets and supermarkets in China that distribute olive oil include, Tesco, Metro, Suning, and many more.
Considered in this report:
• Geography: China
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028
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Aspects covered in this report:
• China Olive Oil market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
By Nature:
• Conventional
• Organic
By End-User:
• Domestic
• Industrial
• Food Service
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By Distribution Channel:
• Convenience store
• Hypermarket/Supermarket
• Direct Sales
• Online
• Others
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.
Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Olive Oil industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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