United States Olive Oil Market Outlook, 2028

In recent years, the olive oil market in the United States has undergone spectacular transformations, evolving from a niche product to a key player in the American culinary landscape. As health-conscious consumers seek out healthier cooking and dining options, olive oil has become a kitchen staple across the country. This transition has been fueled not just by its well-known Mediterranean origins but also by its various health benefits and adaptability to a variety of cuisines. The market has gotten more discerning as consumers become more aware of the distinctions in quality and authenticity among various olive oil brands, making it a fascinating and dynamic industry to investigate. Olive growers have utilized precision agricultural technologies to improve farming processes. This involves monitoring soil conditions, irrigation, and pest management via GPS-guided tractors, drones, and remote sensing technology. These improvements help to increase crop yields while decreasing resource waste. Modern olive oil extraction processes have evolved to increase efficiency while maintaining oil quality. Two-phase and three-phase centrifuge systems, as well as continuous processing methods, have grown increasingly common, lowering processing times while maintaining the oil's flavor and nutritional value. The United States is a cultural and culinary melting pot. Because olive oil is a versatile cooking ingredient utilized in a wide range of recipes, from Mediterranean to Asian and Latin American cuisines, this diversity in culinary preferences and traditions has created a huge demand for it. The United States has a vibrant gourmet and foodie culture, with a focus on high-quality, artisanal, and authentic food products. This has increased demand for premium and extra virgin olive oils, which are frequently used in gourmet cooking and appreciated by discerning consumers. Because of its purported health benefits, the Mediterranean diet, which includes olive oil as a fundamental component, has grown in popularity in the United States. Consumers have been encouraged by studies and professional endorsements to incorporate more olive oil into their diets.

According to the research report "United States Olive Oil Market Overview, 2028," published by Bonafide Research, the United States Olive Oil market is expected to grow at significant rate during the forecast period. Over the years, the consumption of olive oil in the United States has increased significantly. Because of its purported health benefits over other cooking oils, olive oil has become a popular choice for cooking. The health benefits of olive oil usage, particularly its monounsaturated fats and antioxidants, are becoming more widely recognized. This trend has resulted in the promotion of the Mediterranean diet, of which olive oil is an important component. Consumers have expressed a desire for high-quality, artisanal, and specialized olive oils. These items are frequently created by small-scale producers and may originate in certain regions or have distinct flavor qualities. Some customers are willing to pay a higher price for these high-quality olive oils. While the United States is not a traditional olive oil producer, domestic olive oil production has increased, particularly in California. Locally made olive oils have piqued the curiosity of American consumers. Flavored olive oils, which are infused with herbs, spices, or citrus, have grown in popularity due to their capacity to enhance the flavor of foods. These oils are frequently used in salad dressings, marinades, and as a finishing touch on cooked foods. When Americans travel and try new foods, they frequently return with a taste for olive oil and Mediterranean flavors. This cultural interaction has led to olive oil's appeal in the United States.

Based on nature market is segmented into conventional and organic. Conventional nature of olive oil is significantly consumed in United States. Ordinary olive oil is less expensive than extra virgin or virgin olive oil. Because of the lower price point, it is more accessible to a broader spectrum of consumers. Many price-conscious consumers may choose common olive oil since it provides the benefits of olive oil without the premium price. When compared to extra virgin olive oil, conventional olive oil has a softer flavor and a greater smoke point. This makes it a versatile choice for a variety of cooking methods, such as frying, sautéing, and baking. It doesn't overshadow the flavors of the recipes in which it's used, making it a popular choice among home cooks. Furthermore, based on end-user market is segmented into household, industrial and food service industries. Conventional olive oil is often used in bulk quantities by the foodservice industry, such as restaurants and fast-food chains, and in food manufacturing. These sectors prioritize cost-effectiveness and may use conventional olive oil for cooking and frying purposes. Olive oil is versatile cooking oil that can be used in a wide range of culinary applications. It can be used for sautéing, frying, grilling, roasting, and as a base for salad dressings and marinades. This versatility makes it an ideal choice for restaurants and foodservice establishments that prepare a diverse array of dishes. As the food industry continues to innovate and experiment with new flavors and ingredients, olive oil provides chefs with a valuable tool for creating unique and memorable dishes.

The distribution channel of the market includes convenience stores, hypermarket / supermarket, direct sales, online and others. Among them olive oil is majorly distributed through convenience stores. As the name implies, convenience stores prioritize convenience. They are often positioned in easily accessible areas, allowing consumers to obtain everyday necessities such as olive oil without having to travel to a larger supermarket or grocery store. Convenience stores generally sell smaller quantities of olive oil, which may appeal to customers who only require a small amount or who want to sample a new brand or variation without committing to a bigger bottle. Olive oil is a mainstay in many kitchens, and its availability in convenience stores can lead to impulse purchases. Many convenience stores have increased their product offerings to include fresh or prepared items like sandwiches, salads, and snacks. Olive oil is a common element or condiment in these foods, making it a logical product to stock alongside them. Some of the main convenience stores in the United States that distribute olive oil include, 7-Eleven, Circle K, QuickTrip, Wawa and many more.

Considered in this report:
• Geography: United States
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report:
• United States Olive Oil market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Nature:
• Conventional
• Organic

By End-User:
• Domestic
• Industrial
• Food Service

By Distribution Channel:
• Convenience store
• Hypermarket/Supermarket
• Direct Sales
• Online
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Olive Oil industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.