New Zealand Adventure Tourism Market Overview, 2028

New Zealand is famous for its breathtaking landscapes, rich Maori culture, and, most notably, its adventure tourism opportunities. This island nation, known as the adventure center of the world, attracts adrenaline junkies from all over the world looking for heart-pounding thrills amidst spectacular natural beauty. The attractiveness of New Zealand resides in its diverse scenery, which includes snow-capped mountains and glaciers, lush forests, pristine lakes, and jagged coasts. This diverse landscape provides the backdrop for a wide range of adventure activities suitable for thrill seekers of all levels. Adventurers flock to New Zealand for a variety of activities. Bungee jumping is one of the most popular activities, with the world's first commercial bungee location located at the historic Kawarau Bridge in Queenstown. Skydiving over beautiful scenery, jet skiing through narrow river canyons and ziplining across forested valleys are just a few of the exhilarating experiences on offer. The country's beautiful beauty, which was extensively featured in the "Lord of the Rings" and "The Hobbit" film trilogies, has considerably increased tourism. Visitors drawn to New Zealand's iconic filming locations are enticed to explore the movie sets and landscapes featured in these films, creating a unique adventure and cultural experience. New Zealand has a vast network of hiking and trekking paths, including the world-famous Great Walks such as the Milford Track and the Tongariro Alpine Crossing. These routes wind through some of the most breathtaking scenery, allowing hikers to immerse themselves in nature and observe a variety of ecosystems.

According to the research report "New Zealand Adventure Tourism Market Overview, 2028," published by Bonafide Research, the New Zealand Adventure Tourism market is anticipated to grow with more than 16% CAGR from 2023 to 2028. Water-based activities abound throughout the country's rivers, lakes, and coasts. Whitewater rafting, kayaking, surfing, and sailing are popular activities that draw both seasoned aficionados and first-timers looking to experience the thrill of New Zealand's pristine waters. Aside from adrenaline-pumping activities, the indigenous Maori culture of New Zealand enriches the adventure tourist experience. Travelers can take cultural excursions, partake in traditional events such as the haka, and learn about the Maori people's rich heritage. New Zealand prioritizes sustainable tourist practices and conservation efforts. Its natural beauty and ecosystems must be preserved in order for future generations to experience these breathtaking vistas. A safe and fun adventure tourism experience is made possible by the country's well-developed tourism infrastructure, strong safety requirements, and skilled tour operators. Travelers may engage in adventurous activities with confidence since they know they're in capable hands. The country offers a wide range of adventure activities to suit all tastes and skill levels. Bungee jumping, skydiving, jet boating, ziplining, hiking, trekking, white-water rafting, surfing, and other activities cater to the different interests of adrenaline junkies and environment lovers. New Zealand has established a reputation as the world's adventure capital due to its pioneering spirit in adventure activities. The world's first commercial bungee site, the creation of unique adventure sports, and a culture that encourages thrilling pursuits all contribute to this reputation, which attracts adventure seekers from around the world. New Zealand places a heavy focus on sustainable tourist practices and conservation activities. The country's commitment to maintaining its natural beauty, ecosystems, and indigenous culture ensures ethical tourism, which appeals to eco-conscious guests. The adventure tourism business in New Zealand conforms to strict safety requirements, protecting the safety of tourists participating in dangerous activities. Professional tour operators, skilled guides, and an emphasis on safety all contribute to a great and secure adventure tourism experience.

Based on type segment market is categorised into hard and soft. Hard type is anticipated to grow at rapid pace in Adventure tourism market of New Zealand. Hard adventure activities are high-intensity, intense pastimes that test the limits of those seeking adrenaline rushes. The reputation of New Zealand as an adventure destination attracts thrill-seekers seeking extreme experiences such as bungee jumping, skydiving, heli-skiing, white-water rafting, and extreme mountain biking, all of which are classified as hard adventure activities. The country's varied landscapes and different terrains provide an ideal setting for extreme adventure sports. The rocky mountains, deep valleys, fast-flowing rivers, and magnificent coastline areas of New Zealand provide an ideal environment for extreme sports and high-thrill hobbies, making it a one-of-a-kind and sought-after destination for hard adventure seekers. Based on activity segment market includes land based activity, water ways activity and air ways activity. Water ways activity is projected to grow at significant pace in New Zealand adventure tourism market. New Zealand has a plethora of scenic rivers, lakes, and coasts that make it an ideal playground for water-based activities. The country's crystal-clear waters, which range from calm lakes to exciting rapids, provide several options for water sports. New Zealand has a diverse choice of water-based activities to suit all tastes and skill levels. The country offers a variety of activities for water sports fans, ranging from the adrenaline rush of white-water rafting on fast-flowing rivers to the serenity of sailing on peaceful lakes and the excitement of surfing on coastal waves. The gorgeous coastline of New Zealand offers a variety of water activities, such as surfing, sea kayaking, snorkeling, and wildlife encounters. Exploring coastal caves, viewing marine life, and feeling the power of ocean waves contribute to the popularity of coastal water adventures.

Based on type of traveller segment market includes solo, group, family and couples. Group travellers segment is growing at rapid pace in New Zealand Adventure tourism market. The social aspect of group travel appeals to many adventure seekers. Traveling in a group allows people to share their experiences, bond over thrilling activities, and make enduring memories. Camaraderie and shared excitement enhance the overall experience for participants in the context of adventure tourism. Group travel frequently offers cost savings because expenses such as transportation, lodging, and guided tours can be split among the members. This cost-effectiveness appeals to many people looking for adventure activities without breaking the bank, making it an appealing alternative for those who want to discover New Zealand's adventure options. In terms of age group segment market includes, below 30 years, 30-50 years and above 50 years. Below 30 years are major age groups that prefer adventure tourism in New Zealand. The under-30 demographic is more active, preferring outdoor activities and seeking out new experiences. With its emphasis on outdoor hobbies and exhilarating activities, adventure tourism appeals to this age group's passion for adventure and exploration. The prominence of social media platforms contributes to younger travelers' interest in adventure tourism. Sharing thrilling experiences on sites such as Instagram, TikTok, and YouTube heightens the attraction of adventurous activities, pushing others in the same age group to pursue similar experiences. Based on sales channel market is segmented into travel agents and direct. Travel agents are key sales channel of adventure tourism in New Zealand owing to ease of planning trip and convenience of travelling at easy way are factors driving the travel agents sales channel in New Zealand adventure tourism market.

Considered in this report:
• Geography: New Zealand
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report:
• New Zealand Adventure Tourism market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type:
• Hard
• Soft

By Activity:
• Land Based Activity
• Water Ways Activity
• Air Ways Activity

By Type of Traveller:
• Solo
• Group
• Family
• Couples

By Age Group:
• Below 30 Years
• 30–50 Years
• Above 50 Years

By Sales Channel:
• Travel Agents
• Direct

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Adventure Tourism industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.