India Home Automation System Market Overview, 2028

Home automation systems in India integrate smart devices to remotely control lighting, HVAC, security, entertainment, and appliances. They provide security for your home and its occupants. The Indian government has shown signs of increasing awareness of the potential advantages of home automation systems, especially when it comes to enhancing living standards, conserving energy, and helping the environment. A number of more general efforts and policies tangentially help the industry's expansion. Launched in 2015, the government's Smart Cities Mission seeks to establish contemporary, technologically advanced metropolitan regions throughout the nation. As part of this project, smart home automation and other solutions are being implemented to improve the efficiency and convenience of urban living. Home automation systems are being used in conjunction with energy-saving initiatives launched by the Bureau of Energy Saving (BEE) to optimize household energy use. The 'Make in India' initiative facilitates the local manufacturing of electronic and technology goods, hence enabling Indian consumers to have easier access to reasonably priced home automation solutions. Government incentives also indirectly promote the use of home automation systems, particularly those aimed at lowering energy usage, through programs like tax breaks and subsidies for energy-efficient appliances. Some home automation companies in India include Schneider Electronics, Rafael, TIS Control, Legrand, Mighty HOME. According to the research report, “India Home Automation System Market Overview, 2028” published by Bonafide Research, the market is anticipated to grow with more than 23% CAGR from 2023-2028. Home automation systems in India have gained substantial popularity and adoption over recent years, driven by a growing middle class, urbanization, and the desire for modern, convenient living. These systems are transforming traditional Indian households into smart homes with enhanced comfort, security, and energy efficiency. Home automation systems in India encompass a wide range of devices and technologies. Smart lighting solutions, such as LED bulbs and smart switches, are among the most common choices, allowing homeowners to remotely control lighting intensity, color, and scheduling. Smart thermostats are increasingly being used to optimize energy consumption in a country with varying climatic conditions. Voice-controlled devices like Amazon Echo and Google Home are gaining popularity, supporting various Indian languages and enabling seamless control of smart devices. Additionally, smart security systems are in high demand, including smart cameras, video doorbells, and app-controlled smart locks, enhancing both security and peace of mind. In a nation known for its diverse culinary culture, smart kitchen appliances like refrigerators and ovens are becoming popular for their convenience and energy-saving features. With increasing smartphone penetration, users can control these devices remotely, even when away from home. Indian consumers have a range of choices, from global brands to local startups, offering home automation solutions tailored to the Indian market. As concerns about energy efficiency and environmental sustainability grow, home automation in India is witnessing a growth in the market.

The market is segmented based on the Type of home automation systems; it includes mainstream home automation systems, luxury home automation systems, managed home automation systems, and DIY (do it yourself) home automation systems. In the Indian context, the home automation systems market has historically been characterized by the dominance of mainstream home automation systems, with luxury automation systems and managed automation systems serving as niche segments catering to the higher-end, affluent consumer base. These mainstream systems have typically focused on providing basic home automation functionalities, such as lighting control, climate regulation, and security features, and have often been associated with traditional, professionally installed setups. However, the landscape is rapidly evolving, and there is a significant shift in consumer preferences towards do-it-yourself (DIY) home automation solutions. This trend is expected to gain momentum in the coming years, as more tech-savvy and cost-conscious homeowners seek affordable and user-friendly automation options that empower them to customize and control their living spaces without the need for expensive professional installations. The growing availability of smart devices, user-friendly apps, and affordable IoT technology is facilitating this transition, democratizing access to home automation and broadening its appeal beyond the luxury and managed automation segments. This paradigm shift is set to reshape the Indian home automation market, making it more inclusive and accessible to a wider demographic, thereby spurring innovation and competition in the sector as it continues to flourish. The home automation system market in India is characterized by a distinct segmentation based on network technology, with wireless technology emerging as the dominant player, closely followed by wired technology, while power line-based systems also hold a significant market share. Wireless home automation systems have surged in popularity, offering the advantage of flexibility and convenience. These systems rely on Wi-Fi, Bluetooth, or other wireless protocols, allowing users to control their smart devices and appliances remotely via smartphones or voice commands, which has resonated well with Indian consumers seeking hassle-free solutions for their smart homes. Wired technology, on the other hand, remains a formidable contender in the Indian market. While it requires more installation effort due to physical cabling, it is known for its reliability and robustness, making it an attractive choice for those who prioritize stable, uninterrupted connections. This segment caters to consumers with a penchant for a traditional, wired approach to home automation. Additionally, power line-based systems have secured a noteworthy market share in India. These systems utilize a home's existing electrical wiring to transmit data and signals between devices, making them a practical choice for retrofitting existing homes. Power line-based automation has gained traction among consumers looking for cost-effective solutions that don't require extensive rewiring. India's home automation market showcases a growing interest in retrofit solutions as homeowners look to upgrade their existing properties with modern conveniences. The retrofit segment is witnessing steady growth as affordability and practicality remain key factors. In new construction, there is a surge in demand for integrated automation systems, as developers recognize the appeal of smart features in modern housing, particularly in urban areas. In India, the home automation system market is experiencing a remarkable growth trajectory, and this expansion is significantly influenced by the segmentation based on application, which encompasses a wide range of functionalities tailored to the diverse needs of homeowners. Firstly, security and access control systems stand as a paramount segment, addressing the ever-growing concerns about safety and privacy. These systems offer features like smart locks, video surveillance, and intrusion detection, empowering homeowners with the ability to monitor and secure their properties remotely, a particularly compelling feature in a country with a burgeoning urban population. Another critical segment in India's home automation market is lighting control, which not only enhances the aesthetics of homes but also contributes to energy conservation. With the increasing emphasis on sustainability, smart lighting solutions allow users to optimize their energy consumption by adjusting brightness, color, and scheduling, while also providing the convenience of remote control through smartphone apps or voice commands. Entertainment systems also hold a significant place in the Indian market, catering to the burgeoning middle-class population with a growing appetite for home theaters, music streaming, and gaming. Integration of smart entertainment systems allows for seamless connectivity and control of audio-visual components, offering immersive home entertainment experiences HVAC (Heating, Ventilation, and Air Conditioning) control is increasingly gaining traction in a country known for its diverse climatic conditions. Homeowners are keen on automating temperature and humidity control to ensure comfort and energy efficiency, with smart thermostats and climate control systems becoming more prevalent.

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Manmayi Raval

Research Consultant

Considered in this report: • Geography: India • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report: • India Home Automation System market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Type: • Luxury Home Automation System • Mainstream Home Automation System • DIY (Do It Yourself) Home Automation System • Managed Home Automation System

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By Network Technology: • Wireless • Wired • Power-Line Based By Fitment: • Retrofit • New Construction By Application: • Security and Access Control • Lighting Control • Entertainment System • HVAC Control • Others (Smoke Detector, Smart Plugs, etc.) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Home Automation System industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.