Brazil Online Fitness Market Overview, 2028

Online fitness solutions are popular with a populace that is becoming more tech-savvy due to their accessibility and convenience. Due to a multitude of fitness applications, streaming services, and digital platforms, Brazilians, like many people across the world, are embracing the flexibility of working out at home or on the go. The COVID-19 epidemic, which resulted in temporary gym closures and an increase in demand for virtual training options, has further exacerbated this trend. Government initiatives and partnerships with the private sector are helping to propel the online fitness market forward in Brazil. One of the government initiatives is the "Academia do Povo" program, which was launched in 2019 by the Brazilian government. The program provides free access to fitness classes to people in low-income communities. The classes are offered in partnership with private sector companies, such as gyms and fitness studios. Another is the "Programa de Apoio ao Esporte" (PAE), which is a government program that provides financial support to Brazilian athletes and sports organizations. The PAE also supports the development of new sports technologies and initiatives, such as online fitness applications. In addition to government initiatives, there are a number of private sector companies that are working to promote the online fitness market in Brazil. Some companies are offering free trials of their online fitness applications. Other companies are offering discounts to students, seniors, and people with low incomes.

According to the research report, “Brazil Online Fitness Market Overview, 2028” published by Bonafide Research, the market is anticipated to grow with more than 22.13% CAGR from 2023 to 2028. In Brazil, online exercise is expanding quickly, largely because it is more convenient. People are finding it difficult to find time for typical gym visits or in-person exercise sessions in our increasingly busy society. This issue has been solved by using online exercise programs, which can be accessed from any location and at any time, allowing users to adjust their routines to meet their schedules. Online fitness platforms provide flexibility that brick-and-mortar gyms just cannot match, whether it is an early morning yoga class, a midday HIIT workout, or a late-night dancing class. People may select workouts that meet their preferences and physical levels because they have access to a wide variety of fitness programs, coaches, and styles. As a result, the convenience factor is driving the expansion of online fitness in the Brazil, making it an increasingly popular choice for those looking to prioritize their health and well-being. Along with this, the sense of community and accountability offered by online fitness platforms through social features, peer support, and virtual challenges has resonated with users. People have been able to maintain their motivation and dedication to their fitness journeys owing to this sense of connection. Additionally, these platforms frequently provide specialized programs designed to achieve particular objectives, such as weight loss, muscle growth, or stress reduction.

By Device type, the market is distinguished into Smart phones, Smart TV, Laptop’s, and Others (tablets). Current Smart phones technology has also become a huge asset in the health and fitness world. From calorie counting and heart rate tracking to virtual personal training and platforms for income generation, smartphones provide a variety of powerful health and fitness tools. People access fitness apps and programs on their smartphones virtually anywhere, whether they're at home, in the gym, or on the go. The intuitive touchscreens and the availability of fitness apps with personalized workout plans and tracking features make smartphones a versatile and accessible tool for fitness enthusiasts. This widespread adoption of smartphones for online fitness has resulted in this device category holding the largest market share in the online fitness market. Following smartphones, smart TVs have also gained popularity in the online fitness space. Many individuals enjoy the immersive experience of streaming fitness classes on their larger television screens, creating a more engaging and dynamic workout environment. Additionally, the convenience of having access to a wide variety of fitness content on smart TVs have contributed to their significant market share. Laptops and tablets are also commonly used for online fitness, providing users with larger screens compared to smartphones, which can be advantageous for viewing detailed workout instructions or following along with instructors. While these devices hold a notable share of the market, their usage tends to be more specific to individual preferences and situations.

By Revenue Model, the market is segmented into Subscription, Advertisement, and Hybrid. The revenue generated by subscription-based models, which account for the majority of the market share, has been driving the impressive rise of the online fitness business in recent years. For a monthly or yearly cost, subscription services give consumers access to a variety of fitness information, such as exercise routines, training plans, and nutritional advice. This strategy guarantees a regular stream of high-quality content for users and gives online fitness platforms a solid and consistent source of money. Ads come in second place to subscriptions in terms of revenue-generating capacity for online fitness platforms. Advertisers take use of this expanding market's allure to reach consumers who are concerned about their health. Targeted advertising is frequently incorporated into fitness platforms, enabling firms to market their goods and services to a highly interested and receptive audience. In the online fitness sector, a hybrid strategy that mixes both subscription-based services and advertising has also become more popular. With the help of this method, platforms may serve a wider audience while still making money from subscriptions and adverts at the same time. Online fitness platforms can increase their revenue potential and give customers a variety of ways to interact with their material by implementing this hybrid approach, whether through paid memberships or free trials.

The market is segmented into different End-User’s including Professional Gyms, Sports Institutes, Defense Institute, Educational Institutes, Corporate Institution, Individuals, and Others (hospitals, rehabilitation centers, and senior centers.) The simplicity and accessibility of digital fitness platforms are advantageous to a variety of industries and individuals, making up the end users of online fitness solutions. Professional gyms frequently set the bar as the top users of internet fitness resources, utilizing these platforms to improve their offers and provide customers more flexibility and training possibilities. The ability to customize training programs for athletes and soldiers, enabling remote and specific training regimens, is another benefit that sports institutes and defense institutes see in online fitness. Online fitness is increasingly included into educational institutions' physical education curricula, giving students access to organized workouts and health information. Corporate organizations are increasingly relying on online fitness to support worker wellbeing and offer wellness programs and rewards to keep their staff active and healthy. Meanwhile, a sizable user base is made up of people looking for customized exercises, dietary advice, and health improvement in general from the comfort of their homes or cellphones. For therapeutic purposes, recovery, and maintaining their patients' and residents' health, other industries like hospitals, rehabilitation centers, and senior centers use online exercise tools.



Considered in this report:
• Geography: Brazil
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Brazil Online Fitness market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Streaming Type:
• Live Streaming
• On-demand Streaming

By Session Type:
• Group
• Solo

By Device:
• Smart phones
• Smart TV
• Laptops
• Others (tablets)

By Revenue Model:
• Subscriptions
• Advertisements
• Hybrid

By End Users:
• Professional Gyms
• Sports Institutes
• Defence Institute
• Educational Institutes
• Corporate Institution
• Individuals
• Others (hospitals, rehabilitation centres, and senior centres.)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Online Fitness industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.