Australia Online Fitness Market Overview, 2028

In recent years, there has been a spectacular fitness craze in Australia, as the importance of health and wellbeing has increased. The countless health clubs, fitness centers, and gyms that have popped up all across the country reflect this tendency. Australians are becoming more health-conscious and regularly exercise, whether it is through more traditional sports like swimming and running or more contemporary movements like CrossFit and HIIT (High-Intensity Interval Training). Now-a-days, online fitness solutions are popular with a populace that is becoming more tech-savvy due to their accessibility and convenience. Due to a multitude of fitness applications, streaming services, and digital platforms, Australian’s, like many people across the world, are embracing the flexibility of working out at home or on the go. Online fitness has also fostered a sense of community among the people of Australia. Virtual fitness classes and social media groups have allowed individuals to connect with trainers and fellow enthusiasts from different parts of the country. This sense of camaraderie has not only encouraged people to stay consistent with their fitness routines but has also provided much-needed social interaction during times of isolation. Australian Institute of Fitness is the largest fitness training organization in Australia with courses developed by leading industry experts, delivered by experienced, qualified educators and supported by the most recognized fitness partners nationwide, this platform also provides the certified online courses of personal training, and master training programs.

According to the research report, “Australia Online Fitness Market Overview, 2028” published by Bonafide Research, the market was valued at more than USD 400 Million in 2022. The market is experiencing the growth in recent years, which is attributable to the emerging applications like 28 by Sam Wood, BetterMe, MyFitnessPal, Strava, JustFit, and many others. These are home fitness and nutrition app that offers a variety of workout programs and meal plans to suit different fitness levels and goals. The app also includes live chat support from a team of qualified trainers. Along with this, Sweat by Kayla Itsines is a popular fitness program created by Australian personal trainer Kayla Itsines. The program offers customized workout programs, nutrition plans, and community support to help individuals reach their fitness goals. With over 30 million users worldwide, Sweat is a top choice for those looking for a comprehensive online fitness coaching program. One of the unique aspects of Sweat is its focus on women’s health and fitness. The program offers specialized workout programs for women, including post-pregnancy workouts and workouts for women with endometriosis. Sweat also has a strong community of women who support and motivate each other on their fitness journeys. The future of Australian fitness is bright, with online fitness coaching playing a significant role. With the convenience, cost-effectiveness, and expert guidance provided by online coaching, it is no wonder that this trend has become so popular. As technology continues to evolve, it will be exciting to see how the fitness industry adapts and grows to meet the changing needs of Australians seeking to improve their health and wellness.

By Device type, the market is distinguished into Smart phones, Smart TV, Laptop’s, and Others (tablets). Current Smart phones technology has also become a huge asset in the health and fitness world. From calorie counting and heart rate tracking to virtual personal training and platforms for income generation, smartphones provide a variety of powerful health and fitness tools. People access fitness apps and programs on their smartphones virtually anywhere, whether they're at home, in the gym, or on the go. The intuitive touchscreens and the availability of fitness apps with personalized workout plans and tracking features make smartphones a versatile and accessible tool for fitness enthusiasts. This widespread adoption of smartphones for online fitness has resulted in this device category holding the largest market share in the online fitness market. Following smartphones, smart TVs have also gained popularity in the online fitness space. Many individuals enjoy the immersive experience of streaming fitness classes on their larger television screens, creating a more engaging and dynamic workout environment. Additionally, the convenience of having access to a wide variety of fitness content on smart TVs have contributed to their significant market share. Laptops and tablets are also commonly used for online fitness, providing users with larger screens compared to smartphones, which can be advantageous for viewing detailed workout instructions or following along with instructors. While these devices hold a notable share of the market, their usage tends to be more specific to individual preferences and situations.

By Revenue Model, the market is segmented into Subscription, Advertisement, and Hybrid. The revenue generated by subscription-based models, which account for the majority of the market share, has been driving the impressive rise of the online fitness business in recent years. For a monthly or yearly cost, subscription services give consumers access to a variety of fitness information, such as exercise routines, training plans, and nutritional advice. This strategy guarantees a regular stream of high-quality content for users and gives online fitness platforms a solid and consistent source of money. Ads come in second place to subscriptions in terms of revenue-generating capacity for online fitness platforms. Advertisers take use of this expanding market's allure to reach consumers who are concerned about their health. Targeted advertising is frequently incorporated into fitness platforms, enabling firms to market their goods and services to a highly interested and receptive audience. In the online fitness sector, a hybrid strategy that mixes both subscription-based services and advertising has also become more popular. With the help of this method, platforms may serve a wider audience while still making money from subscriptions and adverts at the same time. Online fitness platforms can increase their revenue potential and give customers a variety of ways to interact with their material by implementing this hybrid approach, whether through paid memberships or free trials.

Considered in this report:
• Geography: Australia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report:
• Australia Online Fitness market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Streaming Type:
• Live Streaming
• On-demand Streaming

By Session Type:
• Group
• Solo

By Device:
• Smart phones
• Smart TV
• Laptops
• Others (tablets)

By Revenue Model:
• Subscriptions
• Advertisements
• Hybrid

By End Users:
• Professional Gyms
• Sports Institutes
• Defence Institute
• Educational Institutes
• Corporate Institution
• Individuals
• Others (hospitals, rehabilitation centres, and senior centres.)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Online Fitness industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.