India Online Fitness Market Overview, 2028

India has one of the largest populations in the world, and it is increasingly becoming health-conscious. The sheer size of the population creates a substantial addressable market for online fitness services. With a growing middle class and increasing disposable income, more people in India are willing to spend on fitness and wellness. Online fitness platforms offer an affordable and convenient way to access quality workouts and wellness programs. India has witnessed significant growth in internet penetration, smartphone adoption, and digital literacy. This has made it easier for people to access online fitness platforms, even in remote areas. Indian celebrities and fitness influencers have a significant impact on lifestyle choices. Many of them have endorsed and partnered with online fitness platforms, attracting a large following. Online fitness platforms often incorporate cultural elements and preferences into workouts, making them more relevant and engaging for the Indian audience. Many online fitness platforms in India go beyond physical fitness and include components like nutrition guidance, mental health resources, and stress management, promoting holistic wellness. Online fitness is often more cost-effective than traditional gym memberships, making it an attractive option for individuals seeking budget-friendly fitness solutions. There is a growing awareness of health and fitness in India, with individuals of all age groups and demographics showing an increased interest in physical well-being. This cultural shift towards healthier lifestyles is driving the demand for online fitness services. Rapid urbanization in India has led to more sedentary lifestyles and increased rates of lifestyle-related diseases. Online fitness platforms offer a convenient solution to combat these issues by promoting regular physical activity. Online fitness services can address specialized fitness needs such as weight loss, muscle gain, rehabilitation, and pre/postnatal fitness, appealing to a broader audience with specific health and fitness goals. According to the research report, “India Online Fitness Market Overview, 2028” published by Bonafide Research, the India Online Fitness market is anticipated to grow at more than 60% CAGR from 2023 to 2028. Yoga, an ancient Indian practice, has gained worldwide recognition for its physical and mental health benefits. Online platforms offer a convenient way for people around the globe to access yoga classes taught by Indian instructors. Renowned Indian yoga instructors and gurus have transitioned to online platforms, gaining followers from different countries. Some have millions of subscribers on YouTube and other online platforms. Online fitness platforms in India often blend traditional fitness practices, such as yoga and Ayurveda, with modern workout trends like HIIT and CrossFit, providing a diverse range of options for users. Fitness challenges like the "30-Day Fitness Challenge" or "Yoga Challenge" have become popular on social media in India. Participants document their fitness journeys and inspire others to join in. Online fitness programs in India cater to all age groups, from children to seniors. There are workouts specifically designed for kids, teens, and even grandparents, promoting family fitness. Online fitness instructors in India often create workout routines tailored for the monsoon season when outdoor exercise can be challenging due to heavy rains. Bollywood celebrities and sports stars in India have launched their fitness apps and platforms, endorsing online fitness and providing their workout routines to fans. Online platforms offer comprehensive marathon training programs, including dietary advice and endurance workouts, catering to India's growing interest in long-distance running. Dance forms like Bollywood dance, Kathak, and Bharatanatyam are incorporated into online fitness routines, combining cultural expression with physical activity. Online fitness platforms in India have played a role in empowering women to prioritize their health and fitness. Many Indian women are now actively participating in online fitness communities and workouts.

Live streaming allows for real-time interaction between fitness instructors and participants. This live interaction creates a sense of engagement and connection that on-demand content not provides. Users can ask questions, seek guidance, and receive immediate feedback. Live classes provide motivation and accountability. Participants are more likely to show up and complete workouts when they know they are part of a live class and have the support of an instructor and fellow participants. Live sessions often offer structured and well-designed workout routines led by experienced fitness instructors. This structure is appealing to individuals who prefer guided workouts and not feel confident designing their own routines. Live sessions are often led by experienced fitness instructors who can provide immediate feedback, corrections, and guidance during workouts. Users prefer the real-time expertise of live instructors. Live sessions typically follow a set schedule, helping users establish a regular fitness routine. Knowing that specific classes occur at specific times can encourage consistent participation. The energy and enthusiasm of fellow participants can be motivating. Users push themselves harder when working out in a group setting, even in a virtual environment. In addition based on revenue model, India is a diverse country with varying levels of digital access and device preferences. The Hybrid segment caters to this diversity by offering fitness content that can be accessed through a combination of devices, accommodating users with smartphones, tablets, laptops, and smart TVs. Hybrid models ensure that online fitness content is accessible to a wide range of users. This inclusivity helps tap into a larger user base by accommodating those who not have access to specific devices or internet connections. The Hybrid approach offers flexibility in terms of how users can access fitness content. For example, users can start a workout on their smartphones during a commute and continue it on a larger screen at home using a laptop or smart TV. Users can engage with fitness content on multiple devices, which include tracking progress on a smartphone, following a live class on a laptop, or projecting a workout on a smart TV. This versatility enhances the overall user experience. In terms of end user the market is divided into Professional Gyms, Sports Institutes, Defence Institute, Educational Institutes, Corporate Institution, Individuals and Others (hospitals, rehabilitation centers, and senior centers). Professional gyms typically offer high-quality fitness equipment and facilities. Users seeking similar equipment and workout experiences may turn to online platforms operated by these gyms. Established professional gyms often have strong brand recognition and trust among fitness enthusiasts. Users may be more inclined to use online fitness services associated with trusted gym brands. Gyms typically offer a wide range of fitness classes and programs, including strength training, cardio workouts, yoga, and more. Users can access this variety through online platforms offered by gyms. Professional gyms employ experienced fitness trainers and instructors. Users may prefer online fitness classes led by these experts, as they trust the quality and effectiveness of the workouts. Many professional gyms offer scheduled online classes, replicating the experience of attending in-person fitness classes. This scheduling provides structure and motivation for users. Online platforms associated with professional gyms often provide fitness tracking and progress monitoring features. This helps users set and achieve fitness goals with the guidance of their trusted trainers. Professional gyms often collaborate with companies to provide corporate wellness programs. These programs may include access to online fitness services for employees, contributing to the user base. In addition based on session type, Group sessions replicate the social aspect of traditional fitness classes, allowing participants to work out together virtually. In India, where social connections are highly valued, this social interaction is particularly appealing. Group workouts provide motivation and accountability. Participants are more likely to show up and complete workouts when they know they are part of a group and have the support of an instructor and fellow participants. Group sessions offer structured workout routines led by experienced fitness instructors. In a diverse and dynamic fitness market like India, structured guidance is valuable to users. Group sessions typically follow a set schedule, helping users establish a regular fitness routine. Knowing that specific classes occur at specific times can encourage consistent participation. Smartphones are ubiquitous in India, with high ownership and usage rates across demographic groups. Almost everyone has access to a smartphone, making it the most accessible device for online fitness content. Smartphones are highly portable and can be carried anywhere, allowing users to access fitness content on the go. This convenience is crucial in a fast-paced society like India. Smartphones provide always-on connectivity to the internet, ensuring that users can access online fitness platforms and content whenever they want, even in areas with limited Wi-Fi coverage. The availability of fitness and wellness apps on smartphones is extensive. Users can easily download fitness apps, follow workout routines, and track their progress using their smartphones. Fitness apps on smartphones can provide personalized workout recommendations based on user preferences, fitness goals, and progress. This personalization enhances the user experience. Smartphones come equipped with various sensors such as accelerometers and gyroscopes. These sensors can be used for tracking physical activity, steps, and even heart rate, making smartphones versatile fitness tracking devices. The large user base of smartphone owners in India makes it a lucrative target market for online fitness providers. The sheer number of potential users drives the popularity of fitness apps on smartphones. The availability of budget-friendly smartphones in India ensures that a significant portion of the population can afford these devices, further expanding the user base for online fitness.

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Manmayi Raval

Research Consultant

Considered in this report: • Geography: India • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report: • India Online Fitness market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Streaming Type • Live • On-Demand

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By Session Type • Group • Solo By Device Type • Smartphones • Smart TV • Laptops & Desktops • Others (Tablets) By Revenue Model • Subscription • Advertisement • Hybrid By End User • Professional Gyms • Sports Institutes • Defence Institute • Educational Institutes • Corporate Institution • Individuals • Others (hospitals, rehabilitation centers, and senior centers.) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Online Fitness industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.