China Online Fitness Market Overview, 2028

China's increasingly health-conscious population, coupled with the convenience of digital platforms, has created a ground for online fitness services. China's online fitness industry is experiencing significant growth, driven by a combination of government associations, programs, and online platforms. The Chinese government has recognized the importance of promoting health and fitness among its citizens, and this has led to the development of several initiatives and collaborations within the online fitness sector. State Sports General Administration (SSGA), this government body oversees sports and fitness-related initiatives in China. It has played a crucial role in promoting online fitness by encouraging partnerships with private companies and supporting fitness programs. China Fitness Industry Development Association (CFIDA) is a non-profit organization that works closely with the government to promote fitness and health-related activities. They provide guidance and resources for businesses in the fitness industry, including online fitness platforms. Healthy China 2030, this national initiative, introduced in 2016, places a strong emphasis on improving the overall health of the Chinese population. Part of this initiative includes promoting online fitness resources and encouraging people to engage in regular physical activity. Moreover, the COVID-19 pandemic accelerated the adoption of online fitness solutions as people sought alternatives to traditional gym settings. This trend has continued, with many individuals opting for digital fitness solutions even as restrictions eased.

According to the research report, “China Online Fitness Market Overview, 2028” published by Bonafide Research, the market is anticipated to add more than USD 119 Billion from 2023 to 2028. With a growing middle class and rising disposable incomes, more Chinese citizens are prioritizing their health and fitness. This shift in lifestyle choices has fueled the demand for online fitness services, making it a lucrative market for both local and international players. Online fitness platforms provide flexibility that offline gyms just cannot match, whether it is an early morning yoga class, a midday HIIT workout, or a late-night dancing class. People may select workouts that meet their preferences and physical levels because they have access to a wide variety of fitness programs, coaches, and styles. As a result, the convenience factor is driving the expansion of online fitness in the Brazil, making it an increasingly popular choice for those looking to prioritize their health and well-being. Along with this, the sense of community and accountability offered by online fitness platforms through social features, peer support, and virtual challenges has resonated with users. People have been able to maintain their motivation and dedication to their fitness journeys owing to this sense of connection. Additionally, these platforms frequently provide specialized programs designed to achieve particular objectives, such as weight loss, muscle growth, or stress reduction.

Live Streaming of online fitness programs has risen to prominence as the dominant player within this market. It boasts the largest market share when compared to its counterpart, On-demand streaming. The appeal of Live Streaming lies in its ability to provide real-time, interactive, and engaging fitness experiences. Users can participate in live classes, often led by renowned fitness instructors, from the comfort of their homes. This not only offers a sense of community and accountability but also allows for immediate feedback and guidance, akin to the traditional gym environment. The sense of connection and the excitement of participating in classes as they happen have made Live Streaming a compelling choice for fitness enthusiasts in China. On the other hand, On-demand Streaming, while still significant, occupies a slightly smaller portion of the market. It caters to individuals seeking flexibility in their workout schedules, allowing them to access pre-recorded classes and exercise routines at their convenience. While On-demand Streaming appeals to those with busier schedules or specific preferences, Live Streaming's surge in popularity suggests that many Chinese value the real-time interaction and structured workouts that it offers.

By Device type, the market is distinguished into Smart phones, Smart TV, Laptop’s, and Others (tablets). Current Smart phones technology has also become a huge asset in the health and fitness world. From calorie counting and heart rate tracking to virtual personal training and platforms for income generation, smartphones provide a variety of powerful health and fitness tools. People access fitness apps and programs on their smartphones virtually anywhere, whether they're at home, in the gym, or on the go. The intuitive touchscreens and the availability of fitness apps with personalized workout plans and tracking features make smartphones a versatile and accessible tool for fitness enthusiasts. This widespread adoption of smartphones for online fitness has resulted in this device category holding the largest market share in the online fitness market. Following smartphones, smart TVs have also gained popularity in the online fitness space. Many individuals enjoy the immersive experience of streaming fitness classes on their larger television screens, creating a more engaging and dynamic workout environment. Additionally, the convenience of having access to a wide variety of fitness content on smart TVs have contributed to their significant market share. Laptops and tablets are also commonly used for online fitness, providing users with larger screens compared to smartphones, which can be advantageous for viewing detailed workout instructions or following along with instructors. While these devices hold a notable share of the market, their usage tends to be more specific to individual preferences and situations.

By Revenue Model, the market is segmented into Subscription, Advertisement, and Hybrid. The revenue generated by subscription-based models, which account for the majority of the market share, has been driving the impressive rise of the online fitness business in recent years. For a monthly or yearly cost, subscription services give consumers access to a variety of fitness information, such as exercise routines, training plans, and nutritional advice. This strategy guarantees a regular stream of high-quality content for users and gives online fitness platforms a solid and consistent source of money. Ads come in second place to subscriptions in terms of revenue-generating capacity for online fitness platforms. Advertisers take use of this expanding market's allure to reach consumers who are concerned about their health. Targeted advertising is frequently incorporated into fitness platforms, enabling firms to market their goods and services to a highly interested and receptive audience. In the online fitness sector, a hybrid strategy that mixes both subscription-based services and advertising has also become more popular. With the help of this method, platforms may serve a wider audience while still making money from subscriptions and adverts at the same time. Online fitness platforms can increase their revenue potential and give customers a variety of ways to interact with their material by implementing this hybrid approach, whether through paid memberships or free trials.



Considered in this report:
• Geography: China
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• China Online Fitness market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Streaming Type:
• Live Streaming
• On-demand Streaming

By Session Type:
• Group
• Solo

By Device:
• Smart phones
• Smart TV
• Laptops
• Others (tablets)

By Revenue Model:
• Subscriptions
• Advertisements
• Hybrid

By End Users:
• Professional Gyms
• Sports Institutes
• Defence Institute
• Educational Institutes
• Corporate Institution
• Individuals
• Others (hospitals, rehabilitation centres, and senior centres.)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Online Fitness industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.