United States (USA) Online Fitness Market Overview, 2028

Online Fitness offers individuals the flexibility to engage in physical activity and maintain a healthy lifestyle from the convenience of their own homes or any location with internet access. This upward trend is attributed to a combination of factors, including the convenience it offers and the changing landscape of fitness preferences. The accessibility of on-demand workouts, virtual training sessions, and a plethora of fitness apps has made it easier than ever for Americans to prioritize their health and wellness from the comfort of their homes. The COVID-19 pandemic also accelerated this shift, prompting many individuals to explore online fitness options when traditional gyms were temporarily closed or deemed less safe. According to a recent study by the International Health, Racquet & Sportsclub Association (IHRSA), approximately 12% of Americans participate in online fitness activities on a regular basis. This number is expected to grow in the coming years, as online fitness becomes more popular and accessible. Several online platforms have emerged as leaders in this industry, catering to a wide range of fitness enthusiasts. One such platform is Peloton, which provides live and on-demand classes in various categories such as cycling, running, strength training, and yoga. Peloton offers a sense of community through its live classes and interactive features, making it a favorite among those seeking motivation and engagement. Another popular platform is Beachbody on Demand, which offers a diverse library of workout programs, including P90X, Insanity, and 21 Day Fix. They also provide comprehensive nutrition guides to complement the fitness routines. Additionally, apps like MyFitnessPal offer tools for tracking nutrition and exercise, helping users maintain a balanced lifestyle. Overall, these online fitness platforms offer convenience, variety, and often a sense of community, making them attractive options for individuals looking to prioritize their health and fitness from the comfort of their own homes.

According to the research report, “United States Online Fitness Market Overview, 2028” published by Bonafide Research, the market was valued at more than USD 5.12 Billion market size in 2022. Online fitness is experiencing rapid growth in the United States, primarily due to its convenience. In an increasingly busy world, people are finding it challenging to carve out time for traditional gym visits or in-person fitness classes. Online fitness programs offer a solution to this problem, as they can be accessed anytime, anywhere, allowing individuals to tailor their workouts to their schedules. Whether it's an early morning yoga session, a lunchtime HIIT workout, or a late-night dance class, online fitness platforms offer flexibility that brick-and-mortar gyms simply can't match. Moreover, the ability to choose from a wide range of fitness programs, trainers, and styles ensures that people can find workouts that suit their preferences and fitness levels. As a result, the convenience factor is driving the expansion of online fitness in the United States, making it an increasingly popular choice for those looking to prioritize their health and well-being. Along with this, the sense of community and accountability offered by online fitness platforms through social features, peer support, and virtual challenges has resonated with users. This sense of connection has helped individuals stay motivated and committed to their fitness journeys. Moreover, these platforms often provide specialized programs tailored to specific goals, whether it's weight loss, muscle building, or stress reduction.

The market is segment based on Streaming type; it includes Live Streaming and On-demand Streaming. When compared to on-demand streaming choices, live streaming of online fitness programs has become the leading player in the market in the United States, owning the biggest market share. Live streaming provides a real-time, interactive experience that matches the group dynamic of physical fitness courses that are held in person. Users interact with professors and other students, generating a sense of accountability and connection. Additionally, live sessions frequently offer set schedules, which can aid people in developing regular exercise routines. People who crave inspiration and the thrill of a live event are drawn to live streaming. Real-time instruction motivate participants to log in and participate, requiring a degree of dedication that on-demand information may not be able to match. This can be especially beneficial for people who thrive on a sense of structure and guidance in their fitness journeys. The competitive nature of the live streaming market has led to the introduction of innovative features such as leaderboards, challenges, and real-time feedback, further enhancing user engagement and retention. While on-demand streaming remains popular and convenient for those who prefer flexibility in their workout schedules, the market share for live streaming of online fitness programs continues to grow, reflecting a shift towards more interactive and community-driven fitness experiences in the United States.

The Online Fitness Market is segmented into session type; which includes Group and Solo sessions. In the United States, the online fitness landscape is evolving to accommodate a diverse range of preferences, leading to two predominant trends in the market. Group sessions of online fitness have garnered a substantial following and currently hold the largest market share of more than 56%. This trend is attributed to the desire for a sense of community and motivation that group workouts provide, even in a virtual setting. Many individuals find group sessions engaging, as they offer real-time interaction with instructors and fellow participants, creating a shared experience that mimics the camaraderie of in-person fitness classes. However, a significant portion of the population also prefers solo sessions for online fitness, and this segment is growing steadily with a high CAGR projected for 2023-2028. Solo sessions offer a level of flexibility and self-guided control that appeal to those who enjoy customizing their workouts according to their specific needs and schedules. These sessions often provide access to a vast library of on-demand content, allowing individuals to explore various fitness styles and instructors independently. The coexistence of both group and solo online fitness preferences highlights the dynamic nature of the industry. As technology continues to advance and fitness platforms innovate, individuals have the freedom to choose the experience that best aligns with their goals and lifestyles, leading to a robust and continuously evolving market for online fitness in the United States.

By Device type, the market is distinguished into Smart phones, Smart TV, Laptop’s, and Others (tablets). In the realm of online fitness, smartphones have emerged as the preferred device of choice for the majority of users in the United States. This preference is largely driven by the portability that smartphones offer. People access fitness apps and programs on their smartphones virtually anywhere, whether they're at home, in the gym, or on the go. The intuitive touchscreens and the availability of fitness apps with personalized workout plans and tracking features make smartphones a versatile and accessible tool for fitness enthusiasts. This widespread adoption of smartphones for online fitness has resulted in this device category holding the largest market share of more than 30% in the online fitness market. Following smartphones, smart TVs have also gained popularity in the online fitness space. Many individuals enjoy the immersive experience of streaming fitness classes on their larger television screens, creating a more engaging and dynamic workout environment. Additionally, the convenience of having access to a wide variety of fitness content on smart TVs have contributed to their significant market share. Laptops and tablets are also commonly used for online fitness, providing users with larger screens compared to smartphones, which can be advantageous for viewing detailed workout instructions or following along with instructors. While these devices hold a notable share of the market, their usage tends to be more specific to individual preferences and situations.



By Revenue Model, the market is segmented into Subscription, Advertisement, and Hybrid. The revenue generated by subscription-based models, which account for the majority of the market share, has been driving the impressive rise of the online fitness business in recent years. For a monthly or yearly cost, subscription services give consumers access to a variety of fitness information, such as exercise routines, training plans, and nutritional advice. This strategy guarantees a regular stream of high-quality content for users and gives online fitness platforms a solid and consistent source of money. Ads come in second place to subscriptions in terms of revenue-generating capacity for online fitness platforms. Advertisers take use of this expanding market's allure to reach consumers who are concerned about their health. Targeted advertising is frequently incorporated into fitness platforms, enabling firms to market their goods and services to a highly interested and receptive audience. In the online fitness sector, a hybrid strategy that mixes both subscription-based services and advertising has also become more popular. With the help of this method, platforms may serve a wider audience while still making money from subscriptions and adverts at the same time. Online fitness platforms can increase their revenue potential and give customers a variety of ways to interact with their material by implementing this hybrid approach, whether through paid memberships or free trials.

The market is segmented into different End-User’s including Professional Gyms, Sports Institutes, Defense Institute, Educational Institutes, Corporate Institution, Individuals, and Others (hospitals, rehabilitation centers, and senior centers.) The simplicity and accessibility of digital fitness platforms are advantageous to a variety of industries and individuals, making up the end users of online fitness solutions. Professional gyms frequently set the bar as the top users of internet fitness resources, utilizing these platforms to improve their offers and provide customers more flexibility and training possibilities. The ability to customize training programs for athletes and soldiers, enabling remote and specific training regimens, is another benefit that sports institutes and defense institutes see in online fitness. Online fitness is increasingly included into educational institutions' physical education curricula, giving students access to organized workouts and health information. Corporate organizations are increasingly relying on online fitness to support worker wellbeing and offer wellness programs and rewards to keep their staff active and healthy. Meanwhile, a sizable user base is made up of people looking for customized exercises, dietary advice, and health improvement in general from the comfort of their homes or cellphones. For therapeutic purposes, recovery, and maintaining their patients' and residents' health, other industries like hospitals, rehabilitation centers, and senior centers use online exercise tools.

Considered in this report:
• Geography: United States
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• United States Online Fitness market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Streaming Type:
• Live Streaming
• On-demand Streaming

By Session Type:
• Group
• Solo

By Device:
• Smart phones
• Smart TV
• Laptops
• Others (tablets)

By Revenue Model:
• Subscriptions
• Advertisements
• Hybrid

By End Users:
• Professional Gyms
• Sports Institutes
• Defence Institute
• Educational Institutes
• Corporate Institution
• Individuals
• Others (hospitals, rehabilitation centres, and senior centres.)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Online Fitness industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.