United States (USA) Cookware Market Overview, 2028

The cookware market in the United States is a reflection of the nation's diverse culture and culinary traditions. It encompasses a wide range of cookware products tailored to meet the preferences of the American consumer. Traditional American cookware, such as cast iron skillets and Dutch ovens, reflects the country's pioneering heritage and enduring love for outdoor cooking. These iconic pieces are passed down through generations, emphasising the value placed on quality and durability. In recent years, the influence of international cuisines on American cooking has significantly expanded the cookware market. With the rise in popularity of global dishes, specialised cookware like woks, sushi rolling mats, and tagine pots have found their place in American kitchens. This fusion of cultures has created a demand for versatile cookware that can accommodate various cooking techniques and ingredients. Furthermore, eco-friendly and sustainable cookware options have gained traction in response to growing environmental awareness. Consumers are increasingly seeking products made from materials like stainless steel, ceramic, and non-stick coatings that are free from harmful chemicals. The USA cookware market reflects this shift towards conscious consumerism, with many brands emphasising responsible sourcing and manufacturing practices. The American tradition of gathering around the table for holidays and special occasions has also influenced the cookware market. In the USA, stainless steel is a common material for cookware, both residential and commercial. Iron, chromium, and nickel should be released from the material into the meal since stainless steel is easily destroyed by organic acids, especially at cooking temperatures. Numerous health issues, most notably allergic contact dermatitis, are linked to nickel. According to the research report "United States Cookware Market Overview, 2028," published by Bonafide Research, the United States Cookware Market was valued at more than USD 5 Billion in 2022. Parents, members of Generation Z, and Millennials are among those actively investing in additional cookware and baking supplies. These purchases are driven by both a growing need and a rekindled interest in entertaining at home and developing skills. Celebrity chefs and internet influencers' tips, tools, demonstrations, and recipes have further boosted interest. Future brand market adoption of digital services will give more chances to interact with and influence key customer groups' purchasing decisions. Due to expanding customer preference for modular kitchens, increased spending on home remodelling or renovation projects is also driving product demand. Furthermore, the market is expanding due to an increase in commercial kitchens, cafes, and restaurants. The need for cookware is being driven by the commercial sector's rapid construction, notably in the hotel industry. For customers and restaurants, dining out now involves more than just eating. Customer retention in the hospitality industry is influenced by more than just the quality of the cuisine and relies on how well the guests are treated all around. The largest hotel construction projects in the USA commencing in 2023, like the Sacramento Convention Centre Expansion, Church Street Plaza Tower, Hilton Hotel at Mayo Clinic, Pasadena AC Hotel by Marriott, Embassy Suites by Hilton Chattangoonga Downtown, and other development projects, are still planned across the USA in 2023. The demand for upscale living and gourmet cuisine has increased due to expanding international tourism, which fuels the construction of upscale hotels across the USA. For instance, approx. 160 million Americans visited some form of eatery every day in 2018, according to the Travel and Tourism Research Association in March 2021. Therefore, improved restaurant profitability and performance will undoubtedly open up several prospects for the cookware sector.

In terms of application types, which include household and commercial, in the USA, the household segment is leading with the highest market share in 2022. The household application of cookware holds a leading position in the United States market due to several key factors. Cooking at home has experienced resurgence in popularity, driven by changing consumer preferences, health consciousness, and the desire for more personalised and convenient meal options. As a result, people are investing in high-quality cookware for their kitchens. One significant factor contributing to the dominance of household cookware is the shift towards healthier eating habits. Many Americans are opting to prepare their meals at home to have greater control over ingredients and portion sizes, aligning with dietary preferences and restrictions. This has led to a growing demand for cookware that enables healthier cooking methods, such as non-stick pans for low-fat cooking or steamers for preserving nutrients. Furthermore, the rise of online cooking tutorials, recipe sharing, and social media platforms dedicated to food and cooking has sparked a culinary renaissance in the United States. This digital food culture has driven interest in unique and specialised cookware, such as air fryers, instant pots, and induction cooktops, which are frequently featured in online cooking content. Based on the products, the market is segmented into pots and pans, cooking tools, ovenware, pressure cookers, and others. In the USA, the ovenware market is growing. Ovenware, including bakeware, casserole dishes, and roasting pans, offers a versatile solution for a wide range of cooking needs. Consumers appreciate the convenience of being able to seamlessly transition from stovetop cooking to oven baking or broiling in a single dish. This versatility aligns with the desire for efficient and time-saving cooking methods. Ovenware supports healthier cooking options by allowing individuals to roast, bake, or broil their food with minimal added fats or oils. As health consciousness continues to grow in the US, more consumers are turning to oven-based cooking methods to prepare nutritious meals, making ovenware an essential component of their kitchen arsenal. The resurgence of home cooking, particularly during the COVID-19 pandemic, has prompted many Americans to explore new recipes and cooking techniques. Ovenware is well-suited for a wide variety of culinary creations, from homemade pizzas and casseroles to artisanal bread baking and slow-cooked dishes. This trend has amplified the demand for oven-friendly cookware. Furthermore, the ovenware is an integral part of iconic American holiday feasts such as Thanksgiving and Christmas. Families across the country use roasting pans to prepare the traditional Thanksgiving turkey or ham, while bakeware is essential for making pies, casseroles, and other holiday favourites. These rituals have become deeply ingrained in American culture, symbolising togetherness and the importance of family gatherings. According to the report, the market is segmented into material types, including stainless steel, aluminium, glass, and others. In the USA, stainless steel is a leading market. The USA is a highly developed country with a number of well-established end-use industries, including building and construction, transportation, and more, which has led to a large increase in stainless, steel consumption and demand there. Stainless steel cookware is renowned for its exceptional durability. It is resistant to rust, corrosion, staining, and chipping, making it a long-lasting investment. Americans often value products that stand the test of time, and stainless steel cookware fits this preference. Stainless steel cookware is versatile and used for a wide range of cooking methods, including frying, sautéing, boiling, simmering, and even baking in the oven. Its ability to withstand high temperatures without warping or degrading makes it suitable for various cooking techniques. Stainless steel cookware is compatible with induction cooktops, which have gained popularity in the USA for their efficiency and precise temperature control. This makes stainless steel an attractive choice for those with induction stovetops. Stainless steel cookware is a popular choice for home cooks in the USA. It is versatile and durable, and it can be used to cook a wide variety of dishes. Stainless steel cookware is also widely used in restaurant kitchens in the USA. It is durable and can withstand the heavy use that it gets in a commercial kitchen setting. Stainless steel cookware is also used in culinary schools in the USA. It is a good choice for teaching students how to cook because it is versatile and durable.

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Manmayi Raval

Research Consultant

Based on the distribution channels, which include offline and online, in the USA, the offline segment leads the market. Many consumers in the USA still prefer to see, touch, and feel cookware products before making a purchase. Visiting physical stores allows customers to assess the quality, weight, and design of cookware, which can be important factors in their decision-making process. Established brands often have a strong presence in brick-and-mortar stores. Consumers may trust and prefer products from well-known brands they have encountered in physical retail locations. In physical stores, customers have the advantage of interacting with knowledgeable sales staff that can provide guidance, make product recommendations, and answer questions about different cookware options. This personalised assistance can be invaluable, especially for those seeking specific features or functionality. Offline segments like convenience stores, department stores, homewares, supermarkets, hypermarkets, and others many homeware stores curate a selection of cookware that aligns with current kitchen and home decor trends. Shoppers are drawn to these stores to find cookware that not only serves a functional purpose but also complements the overall aesthetics of their kitchen. Considered in this report: • Geography: United States • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report: • United States Cookware market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Product Type: • Pots and pans • cooking tools • Ovenware • Pressure Cooker • Others (cast iron cookware) By Material: • Stainless Steel • Aluminum • Glass • Others(Fiber, Ceramic, Plastics) By Application: • Household • Commercial By Distribution: • Offline • Online The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Cookware industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.