United States (USA) Mixer, Juicer & Grinder Market Overview, 2028

A mixer juicer is an essential kitchen appliance that combines the functionalities of a mixer grinder and a juicer. This versatile appliance is a must-have for modern households, making food preparation and healthy living more convenient. With a mixer juicer, anyone can effortlessly blend, chop, and grind various ingredients to create a wide range of recipes, from smoothies and shakes to purees and batters. Additionally, the juicing function allows extracting fresh and nutritious juices from fruits and vegetables, promoting a healthier lifestyle. Mixer juicers come in various sizes and power capacities to suit different kitchen needs, and many models also offer multiple speed settings and attachments for added versatility. Trend in the mixer juicer market is the increasing demand for multifunctional appliances. Consumers are looking for all-in-one solutions that can handle various kitchen tasks efficiently. Manufacturers are continually introducing models with additional features and attachments to meet diverse culinary needs. As a result, there is a growing market for high-quality juicers that can extract maximum nutrients from fruits and vegetables. Cold-press or slow juicers, in particular, have gained popularity due to their ability to preserve the nutritional value of the produce. Manufacturers are increasingly focusing on producing appliances that are energy-efficient and made from environmentally friendly materials. This aligns with the growing global concern for sustainability and reducing the carbon footprint. In the United States, several famous brands have established themselves as leaders in the market for mixers and juicers. KitchenAid, a household name for kitchen appliances, is renowned for its high-quality stand mixers that offer versatility and durability. Their iconic design and reliable performance make them a favorite among home bakers and chefs alike. Another well-known brand is Vitamix, which specializes in high-performance blenders. Vitamix blenders are praised for their power and ability to blend even the toughest ingredients into smooth, creamy concoctions. Breville is another trusted name in the industry, known for its innovative juicers and blenders that cater to health-conscious consumers. These brands have earned their reputation for producing top-notch mixers and juicers that are widely used and trusted by consumers across the country.

According to the research report, “United States Mixer, Juicer & Grinder Market Overview, 2028” published by Bonafide Research, the United States Mixer, Juicer & Grinder market was valued at more than 2.40 Billion in 2022. The market for mixer juicers has been on a steady rise, primarily fueled by the emergence of advanced technology and the development of more compact and convenient appliances. These innovations have made mixer juicers an increasingly popular and indispensable addition to modern kitchens. One key factor contributing to the growth of the mixer juicer market is the integration of cutting-edge technology into these appliances. Manufacturers have been incorporating more powerful and efficient motors, which not only enhance the blending and juicing performance but also reduce noise levels and energy consumption. Additionally, many mixer juicer models now come with intuitive touch-screen controls, pre-programmed settings for different recipes, and even smartphone app connectivity. These features not only make the appliances more user-friendly but also provide users with greater control and customization options. Another significant trend in the mixer juicer market is the development of more compact and space-saving designs. With the growing prevalence of smaller living spaces and urban lifestyles, consumers are seeking kitchen appliances that are both efficient and space-conscious. Manufacturers have responded by creating sleek and compact mixer juicers that don't compromise on functionality. These smaller appliances are easier to store and fit seamlessly into contemporary kitchen layouts.

The market is segment based on the Product Type, into mixer grinder and juicer. The mixer grinder dominates the market as of 2022. In the kitchen appliance market, the mixer grinder has consistently dominated when compared to the standalone juicer, and this dominance is because it offers versatility that goes beyond just juicing. They are multifunctional appliances capable of not only extracting juices but also performing a wide range of tasks such as grinding spices, making pastes, blending smoothies, and even kneading dough. This versatility makes mixer grinders more appealing to consumers, as they cater to a broader spectrum of culinary needs in a single appliance. While juicers primarily target those interested in fruit and vegetable juice extraction, mixer grinders attract a wider audience, including home cooks, bakers, and individuals who need an all-in-one kitchen solution. By mixer grinder, the market is segmented into Traditional mixer and Stand mixer. Many people still prefer traditional mixers over stand mixers for a variety of reasons, with the versatility of different-sized jars being a notable advantage. Traditional mixers, often referred to as mixer grinders, are popular in many households, particularly in regions like United States, where they are an integral part of the culinary culture. The benefit of traditional mixers is their adaptability to a wide range of tasks, due to the inclusion of various-sized jars and attachments. These jars come in different sizes, allowing users to choose the one that best suits the specific task at hand. For instance, a smaller jar is perfect for grinding spices or making small batches of chutneys, while a larger one is ideal for blending smoothies or grinding larger quantities of ingredients. This adaptability is particularly appealing to those who value flexibility in their cooking and need a single appliance to handle diverse culinary requirements. Traditional mixers are often viewed as more cost-effective options compared to stand mixers, which can be relatively expensive. Many households prefer to invest in a single, versatile appliance that can handle multiple functions rather than purchasing separate devices for each task. This economic advantage makes traditional mixers an attractive choice for budget-conscious consumers.

The market is segmented into by juicer types; it includes Centrifugal juicer, Masticating juicer, and Others (Juice Press, Manual Juicer, Pulp Ejection Juicer, and Citrus Juicers). The centrifugal juicer market has seen significant growth and popularity in recent years, due to the high demand for centrifugal juicers is their speed and efficiency. These juicers operate at high RPM (Revolutions per Minute), which allows them to extract juice quickly from fruits and vegetables. This is particularly appealing to individuals with busy lifestyles who want fresh juice in a matter of seconds, making centrifugal juicers a time-saving option. Centrifugal juicers are also known for their wide feeding chutes, which can accommodate larger chunks of fruits and vegetables without the need for extensive pre-cutting. This feature further enhances their convenience and ease of use, reducing prep time in the kitchen. Another significant advantage of centrifugal juicers is their relatively lower cost compared to other types of juicers, such as masticating or cold-press juicers. This affordability makes them accessible to a broader range of consumers, including those who are just starting with juicing or those on a budget. Maintenance and cleaning of centrifugal juicers are relatively straightforward, which adds to their appeal. Most models come with dishwasher-safe parts, making cleanup a breeze, and this convenience encourages regular use.

By End-User, the market is distinguished into Residential and Commercial. Residential settings typically see a higher usage of mixers and juicers compared to commercial establishments. The kitchen in a residential setting is primarily used for daily meal preparation and family needs. In homes, mixers and juicers serve as essential kitchen appliances that cater to a wide range of cooking and dietary preferences. Residential users frequently utilize mixers for tasks such as making homemade batters, kneading dough, blending smoothies, and whipping creams. The convenience of having these appliances readily available in the comfort of one's home encourages regular use. Residential users are more likely to prioritize health and nutrition. The residential kitchen is often the place where families prepare meals, and the demand for fresh, homemade juices and nutritious smoothies is on the rise. Mixers and juicers play a crucial role in helping individuals create healthy and customized beverages from fresh fruits and vegetables, aligning with the growing emphasis on wellness and balanced diets. In contrast, commercial settings like restaurants, cafes, and juice bars also rely on mixers and juicers, but their usage is more specialized and intermittent. Commercial establishments may use larger and more powerful equipment to meet higher demand, but the frequency of use is typically concentrated during operational hours. In these settings, equipment must be durable and capable of handling continuous operation.



The market is segmented on the basis of Distributional Channels, into Online and Offline mode. The preference for purchasing mixers and juicers from offline modes (physical stores) rather than online channels was indeed a prevailing trend, and this was influenced by several factors that contributed to the dominance of offline distribution in the market. Consumers often prefer to physically inspect and handle appliances like mixers and juicers before making a purchase. Being able to see the product, touch it, and assess its build quality and features provides a level of assurance that can be challenging to replicate online. Many consumers prefer to take their purchases home immediately, avoiding shipping times and potential delays. In physical stores, they can have the product in their possession right away. Offline retailers often provide in-person customer service, allowing consumers to ask questions, seek advice, and get demonstrations of product features. This personalized assistance can be invaluable when making an informed purchase decision. Some consumers feel more comfortable with the return and exchange process offered by physical stores, where they can easily return or exchange a product in person if it does not meet their expectations. Trust in the authenticity of the product and retailer is often higher in offline stores, as consumers can physically verify the store's reputation and credibility. Many offline appliance stores offer a wide variety of brands and models, allowing consumers to compare and select the right product for their needs more easily. Additionally, the COVID-19 pandemic accelerated the growth of online shopping for various products, including appliances, and thus this market of online channel is anticipated to grow with high CAGR from 2023-2028.

Considered in this report:
• Geography: United States
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• United States Mixer, Juicer & Grinder Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product:
• Mixer Grinder
• Juicer

By Mixer Grinder:
• Traditional Mixer
• Stand Mixer

By Juicer:
• Centrifugal juicer
• Masticating juicer
• Others (Juice Press, Manual Juicer, Pulp Ejection Juicer, Citrus Juicers)

By End-User
• Residential
• Commercial

By Distributional Channel
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Mixer, Juicer and Grinder market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.