United Kingdom (UK) Massage Equipments Market Overview, 2028

The United Kingdom places a significant emphasis on wellness and self-care. Consumers are increasingly adopting a proactive approach to health and seeking ways to manage stress and promote relaxation. As part of their self-care routine, many individuals invest in massage equipment that can provide therapeutic benefits and enhance their overall well-being. Massage equipment designed for home use is popular in the United Kingdom. Consumers often prefer portable and easy-to-use devices that they can incorporate into their daily routines. Massage chairs, handheld massagers, and massage cushions are among the top choices for home use, allowing individuals to enjoy massages at their convenience. The spa and wellness industry is well-established in the United Kingdom, with numerous spas, wellness centers, and health resorts across the country. Massage equipment plays a crucial role in these establishments, providing a wide range of massage therapies and treatments to cater to different needs and preferences. While home use of massage equipment is widespread, the United Kingdom also values professional massage practices. Many consumers seek the expertise of certified massage therapists and practitioners for specialized massages. Professional massage establishments often invest in high-quality massage equipment to offer a wide range of therapies and treatments to their clients. Consumers in the United Kingdom appreciate massage equipment that allows for customization and personalization. Devices with adjustable settings, various massage modes, and intensity levels are well-received, as they cater to individual preferences and specific massage needs. In the United Kingdom, many companies have implemented corporate wellness programs to promote employee health and well-being. As part of these initiatives, some workplaces provide massage equipment, such as massage chairs or massage cushions, in designated relaxation areas for employees to use during breaks. These workplace massage solutions aim to reduce stress and improve employee morale and productivity. The DIY (Do It Yourself) and home spa trends are gaining popularity in the United Kingdom. Many consumers are interested in creating spa-like experiences at home, and massage equipment plays a crucial role in achieving this. Home spa enthusiasts often invest in massage equipment as part of their self-pampering routines.

According to the research report "United Kingdom Massage Equipment Market Overview, 2028," published by Bonafide Research, the United Kingdom massage Equipment market is projected to reach market size more than USD 620 Million by 2028. The United Kingdom has an aging population, and older individuals often seek massage equipment for pain relief, muscle relaxation, and overall well-being. As the proportion of elderly people in the population grows, the demand for massage equipment catering to their needs is expected to increase. The need for work-life balance and managing work-related stress has become a priority for many individuals. Massage equipment, particularly portable and home-use devices, provides a convenient solution for relaxation and stress reduction at home or during work breaks. Continuous technological advancements in massage equipment have improved the overall user experience. Features such as heat therapy, adjustable settings, and smart controls have made massage tools more effective and user-friendly, driving consumer interest. The trend of creating a spa-like experience at home has gained popularity in the United Kingdom. As people seek to recreate the spa ambiance in their residences, massage equipment, such as massage chairs and handheld massagers, becomes an essential element of their home spa setup. The United Kingdom has a health-conscious population that includes athletes and fitness enthusiasts. Massage equipment, such as foam rollers and percussion massagers, are popular among active individuals for post-workout recovery and muscle relaxation. Social media platforms play a role in driving interest and awareness of massage equipment. Influencers and content creators often feature massage products in their posts, impacting consumer preferences and purchasing decisions. Massage equipment, especially portable massagers and handheld devices, is a popular gift choice for special occasions and holidays. Consumers often purchase massage equipment as gifts for family and friends, further boosting demand.

Electric massage equipment offers a wide range of massage techniques, including kneading, tapping, rolling, shiatsu, and vibration. Users can choose from multiple massage programs and settings, allowing them to customize their massage sessions according to their preferences and specific needs. Electric massage chairs and sofas, in particular, provide full-body coverage, allowing users to experience a comprehensive massage that targets various areas simultaneously. These devices often include multiple massage zones, such as the back, neck, shoulders, arms, and legs. Electric massage equipment often offers multiple functions beyond massage, such as heat therapy, air compression, and zero gravity positioning. These additional features contribute to the popularity of electric devices, as users can enjoy a variety of wellness benefits in a single product. Furthermore, Non-electric massage equipment is generally more affordable than electric counterparts, making it accessible to a broader range of consumers. The cost-effectiveness of manual tools may attract budget-conscious individuals looking for cost-efficient massage solutions. Manual massage equipment is straightforward and easy to use without the need for power sources or complex controls. Users can apply the pressure and movements they desire, providing a sense of control over their massage experience. In addition based on application, many people in the UK have sedentary jobs that require long hours of sitting, which can lead to leg and foot discomfort and muscle tension. Leg and foot massagers offer a convenient solution to relieve stress and fatigue in these areas, making them appealing to office workers and individuals with sedentary lifestyles. Leg and foot massagers are also sought after by athletes and fitness enthusiasts for post-workout recovery. These devices can aid in reducing muscle soreness and promoting faster muscle repair after strenuous physical activities.

Stationary massage equipment is designed for ease of use. Once set up in a designated space at home or in a commercial setting, users can simply sit or lie down to enjoy a massage, without the need for manual efforts or positioning. Stationary massage equipment is associated with relaxation and stress reduction. As more consumers prioritize self-care and stress management, the demand for stationary massage chairs and sofas increases. Massage chairs and sofas offer full-body coverage, targeting various muscle groups simultaneously. The ability to address multiple areas, such as the back, neck, shoulders, arms, and legs, appeals to consumers seeking a holistic massage experience. In addition, Some massage therapists and wellness practitioners may incorporate Gua sha tools and specialized massage tables into their treatment sessions to complement traditional massage techniques. The use of these tools can enhance the overall massage experience and improve treatment outcomes, driving interest in the "Others" segment. Celebrity endorsements and influencer marketing can have a significant impact on consumer preferences. If well-known figures or influencers promote the use of Gua sha tools or specialized massage tables, it may generate curiosity and drive the demand for these products.

Commercial establishments in busy locations, such as shopping centers, airports, and public spaces, may offer massage chairs for visitors' comfort and relaxation. These high-traffic locations drive the usage of massage equipment in commercial settings. Some healthcare facilities, such as physiotherapy clinics and chiropractic centers, incorporate massage equipment into their treatment plans. Massage chairs and specialized massagers may be used to complement therapeutic interventions, expanding the commercial segment's market presence. Massage equipment is commonly used in fitness centers, sports facilities, and gyms to aid in post-workout recovery and muscle relaxation. These establishments often offer massage chairs or handheld massagers to their members, contributing to the commercial segment's market share. In addition, the popularity of home workouts and fitness routines has increased, and so has the need for recovery tools. Residential massage equipment, such as foam rollers and percussion massagers, can aid in post-workout muscle recovery and relaxation. The rise of remote work and home office setups may lead individuals to seek relaxation and stress relief within their home environments, contributing to the demand for residential massage equipment.



The UK has witnessed a significant increase in e-commerce adoption and online shopping. Consumers are increasingly comfortable making purchases online, and this trend extends to massage equipment. The convenience of browsing and buying massage equipment from the comfort of one's home drives the popularity of online sales channels. Online retailers frequently offer discounts, promotions, and exclusive deals on massage equipment. These attractive offers encourage consumers to make their purchases online to secure the best prices. Many massage equipment brands are adopting direct-to-consumer (D2C) business models, bypassing traditional retail distribution and selling directly to customers through their websites or online marketplaces. D2C brands often offer competitive pricing and personalized customer experiences, further driving the growth of online sales. For instance, some popular and well-known online sales platforms include Amazon UK, eBay UK, Argos, John Lewis, Boots UK, Currys PC World, Very, The Range, Groupon UK, ASOS. In addition based on therapy, Acupressure is a form of alternative therapy rooted in Traditional Chinese Medicine (TCM). As the holistic wellness trend gains traction, consumers may seek out natural and non-invasive approaches to health and well-being, leading to an increased interest in acupressure and related products. Acupressure offers a non-invasive and drug-free approach to health and wellness. As more people seek natural remedies and self-care solutions, the demand for acupressure products may rise. The market for acupressure products, such as mats, pillows, and handheld tools, may expand due to their wider availability in both physical stores and online sales channels.

Considered in this report
• Geography: United Kingdom
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• United Kingdom Massage Equipment market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Category
• Electric
• Non-Electric


By Application
• Back Massagers and Body Massagers
• Leg and Foot Massagers
• Neck and Shoulder Massagers
• Head Massagers
• Others


By End User
• Commercial
• Residential


By Distribution channel
• Hypermarket and Supermarket
• Specialty Store
• Online Sales Channel
• Others


By product Type
• Chairs & Sofas
• Stationary equipment
• Handheld
• Others (Table)


By Therapy
• Roller
• Vibrator
• Acupressure


The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Massage Equipment industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.