Saudi Arabia Massage Equipments Market Overview, 2028

Saudi Arabia has a long history of traditional healing practices, including massage techniques that have been passed down through generations. Traditional Saudi Arabian massages often involve the use of natural oils and herbal remedies to promote relaxation, relieve muscle tension, and improve overall well-being. Saudi Arabia is a deeply religious country, and Islamic values heavily influence the culture and practices, including wellness and massage. Massage equipment in the country is expected to respect Islamic guidelines regarding modesty and privacy. Saudi Arabia adheres to strict gender segregation in public spaces. This cultural norm extends to wellness centers and spas, where separate facilities are often provided for men and women. Massage equipment used in these establishments may be tailored to cater to specific gender needs and preferences. In Saudi Arabia, it is common for families to have private spaces for massages within their homes. This culture of privacy has led to the popularity of massage equipment that can be used at home, allowing families to enjoy relaxation and wellness in the comfort of their own living spaces. Family well-being is highly valued in Saudi Arabian culture. As a result, massage equipment that accommodates multiple users or allows for family massage sessions is sought after. During Islamic religious holidays and significant events, wellness practices, including massages, play a role in enhancing the overall spiritual and physical experience for many Saudi Arabians. n line with the country's rich aromatic heritage, massage equipment in Saudi Arabia may incorporate Arabic scents such as oud, bakhoor, or other traditional fragrances. These scents add to the sensory experience and evoke a sense of cultural identity. Alongside modern massage equipment, traditional massage tools may still be used in Saudi Arabia. Tools like the "mihdar," a wooden massager, and the "hijama," or cupping therapy, are valued in certain wellness practices. Hammams, or traditional Turkish baths, are popular in Saudi Arabia, offering holistic cleansing and relaxation experiences. Massage equipment used in hammams is designed to complement the overall bathing ritual.

According to the research report "Saudi Arabia Massage Equipment Market Overview, 2028," published by Bonafide Research, the Saudi Arabia massage Equipment market is projected to reach market size more than USD 99.5 Million by 2028. Saudi Arabia's strong economic growth and higher disposable income levels have enabled more consumers to afford and invest in massage equipment for personal use. The rising middle class, in particular, has been contributing to increase spending on health and wellness products. The rapid urbanization and changing lifestyles in Saudi Arabia have led to increased stress and sedentary behavior. As a result, consumers are seeking massage equipment as a means to relieve stress, muscle tension, and improve their overall health. The Saudi Arabian market has shown interest in massage equipment that integrates modern technology, such as adjustable settings, smart controls, and heat therapy. Consumers are seeking advanced massage equipment that provides personalized and effective experiences. Companies in Saudi Arabia have been investing in corporate wellness initiatives to improve employee well-being and productivity. As part of these initiatives, massage equipment may be incorporated into workplace settings to promote relaxation and stress reduction. Massage equipment is increasingly being recognized for its therapeutic benefits in various medical applications. Physiotherapy clinics, hospitals, and healthcare facilities in Saudi Arabia use massage equipment as part of rehabilitation and pain management programs. Saudi Arabia, like many other countries, has a growing middle-aged and elderly population. This demographic is more likely to seek massage equipment for managing age-related health issues and promoting well-being. The Saudi Arabian government has been supportive of initiatives promoting health and wellness. Public campaigns and investments in wellness infrastructure have had a positive impact on the massage equipment market.

Neck and shoulder pain are common issues faced by individuals, often caused by factors such as long hours of desk work, stress, and poor posture. Neck and Shoulder Massagers specifically target these areas, making them highly sought after by individuals seeking relief from pain and tension. Many individuals in Saudi Arabia lead sedentary lifestyles due to desk-bound office jobs and extensive use of electronic devices. This can lead to muscle stiffness and discomfort in the neck and shoulder regions, creating a demand for targeted massage solutions. Furthermore, Back and body pain, as well as muscle stiffness, are common health concerns faced by individuals in Saudi Arabia, particularly due to sedentary lifestyles, physical strain, and stress. Back Massagers and Body Massagers offer targeted relief to these areas, making them highly sought after for pain management and relaxation. Back Massagers and Body Massagers are versatile and can be used to address multiple areas of the body, including the back, neck, shoulders, arms, legs, and feet. Their comprehensive use makes them attractive to consumers who seek a complete massage experience for various body parts. In addition based on Category, Electric massage equipment often comes with advanced technology and features that enhance the massage experience. These features may include multiple massage modes, customizable intensity levels, heating elements, and built-in timers, making them attractive to consumers seeking a more personalized and effective massage. Electric massage devices are generally more efficient than manual alternatives, as they can deliver targeted massage to specific areas without the need for external assistance. This time-saving aspect appeals to busy individuals who seek quick relief from muscle tension and stress.

Chairs & Sofas in the massage equipment category are often associated with luxury and prestige. Many high-end models come with elegant designs, premium materials, and sophisticated features, making them desirable status symbols among affluent consumers in Saudi Arabia. Hairs & Sofas with advanced massage techniques, such as kneading, rolling, and shiatsu, are popular among individuals seeking recovery and rehabilitation from physical injuries or chronic pain conditions. The therapeutic benefits offered by these devices attract consumers looking for targeted pain relief and muscle recovery. Saudi Arabia is experiencing demographic changes, with a growing aging population. Chairs & Sofas cater to the needs of older adults, providing them with comfortable and effective massage solutions to alleviate age-related ailments like arthritis and joint stiffness. In addition based on therapy, acupressure is an ancient healing technique derived from traditional Chinese medicine. It involves applying pressure to specific acupoints on the body to promote energy flow and alleviate various health issues. The therapeutic benefits of acupressure, such as pain relief, stress reduction, and improved circulation, have gained recognition among consumers in Saudi Arabia, leading to an increasing demand for massage equipment that incorporates acupressure techniques. Acupressure is a non-invasive therapy that does not involve the use of drugs or chemicals. As consumers in Saudi Arabia are becoming more health-conscious and seeking natural alternatives for healing and well-being, the acupressure segment provides an attractive solution.

Hypermarkets and supermarkets have a widespread presence across various regions in Saudi Arabia. These retail outlets are easily accessible to a large number of consumers, including urban and rural areas, making them convenient locations for purchasing massage equipment. Hypermarkets and supermarkets offer a diverse range of products, including massage equipment. Consumers visiting these stores for their routine shopping needs are likely to come across massage chairs, handheld massagers, and other massage devices, increasing the chances of impulse purchases. Some well-known hypermarkets and supermarkets in Saudi Arabia include Carrefour, LuLu Hypermarket, Danube Supermarket, Panda Supermarkets, Tamimi Markets, Nesto Hypermarket. In addition, online sales channels offer the convenience of shopping from the comfort of one's home or on the go. Consumers can browse and purchase massage equipment at any time, making it a preferred option for busy individuals or those living in areas with limited access to physical stores. E-commerce platforms in Saudi Arabia offer secure payment options, including credit/debit cards, digital wallets, and cash on delivery. This enhances consumer trust and confidence in online transactions for massage equipment. Some popular online sales channels and e-commerce platforms in Saudi Arabia include Souq, Noon, Extra Stores Online, Jarir Bookstore Online, Xcite. In addition, based on end user, Saudi Arabia is becoming a popular destination for health and wellness tourism. Many tourists and visitors seek therapeutic massages and relaxation treatments during their stay. Commercial establishments, such as spas and wellness centers, cater to this demand, driving the adoption of massage equipment. Healthcare facilities, rehabilitation centers, and physical therapy clinics utilize massage equipment for therapeutic purposes. Massage chairs and other devices assist in patient recovery and rehabilitation, contributing to the commercial segment's market share.



Considered in this report
• Geography: Saudi Arabia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Saudi Arabia Massage Equipment market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Category
• Electric
• Non-Electric

By Application
• Back Massagers and Body Massagers
• Leg and Foot Massagers
• Neck and Shoulder Massagers
• Head Massagers
• Others


By End User
• Commercial
• Residential


By Distribution channel
• Hypermarket and Supermarket
• Specialty Store
• Online Sales Channel
• Others


By product Type
• Chairs & Sofas
• Stationary equipment
• Handheld
• Others (Table)


By Therapy
• Roller
• Vibrator
• Acupressure


The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Massage Equipment industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.