China Massage Equipments Market Overview, 2028

Chinese massage (Tui Na) is an integral part of traditional Chinese medicine (TCM), which has a history of over 2,500 years. TCM views the body as a dynamic system of interconnected energy pathways (meridians) and believes that the balance of Qi (life force) and Yin and Yang (opposing forces) is essential for maintaining health and preventing disease. Chinese massage techniques are designed to promote the smooth flow of Qi and harmonize Yin and Yang within the body. In Chinese culture, massage is not solely seen as a form of relaxation or indulgence; it is considered a therapeutic practice with healing properties. It is believed to facilitate the body's natural healing process, promote blood circulation, relieve muscle tension, and improve overall well-being. Chinese massage is often combined with other traditional healing practices, such as acupuncture, cupping therapy, and herbal medicine. This integration aims to provide a comprehensive and personalized treatment plan for each individual. China's rapidly growing middle class and increased focus on health and wellness have contributed to the rise of the wellness industry. This includes the demand for massage equipment in hotels, resorts, wellness centers, and other commercial establishments offering massage services. In China, there are traditional massage schools and lineages that have been passed down through generations. These schools often have their own unique approaches to massage therapy, and practitioners may follow specific techniques and principles handed down from their predecessors. Massage and traditional healing practices often play a role in Chinese festivals and celebrations. During events such as the Lunar New Year or traditional holidays, massage and related therapies are used to promote relaxation, stress relief, and overall well-being.

According to the research report "China Massage Equipment Market Overview, 2028," published by Bonafide Research, the China Massage Equipment market was valued at more than USD 705 Million in 2022. With the rapid urbanization in China, people are facing higher stress levels and sedentary lifestyles. Massage equipment, particularly massage chairs and portable handheld massagers, have become popular solutions for urban dwellers seeking relaxation and relief from muscle tension and stress-related issues. The China massage equipment market has seen continuous innovation and technological advancements. Manufacturers are incorporating smart features, such as app connectivity, customizable massage settings, and automated programs, in massage chairs and other equipment to enhance user experience and convenience. With the rise of smart home technology, massage equipment is becoming more integrated into the overall home environment. Smart massage chairs and handheld massagers can now be controlled through mobile apps and voice-activated assistants, offering seamless integration with the modern lifestyle. As environmental consciousness grows, some massage equipment manufacturers are incorporating eco-friendly materials and energy-efficient features in their products. This trend aligns with the increasing demand for sustainable and environmentally responsible products in the market. The popularity of wellness apps and on-demand massage services is increasing in urban centers. Consumers can book massage services through mobile apps, leading to higher demand for portable and handheld massage devices.

China, like many other countries, has seen a rise in sedentary lifestyles due to desk jobs, long commutes, and increased screen time. Prolonged periods of sitting can lead to muscle tension and discomfort in the legs and feet. Leg and foot massagers offer a convenient and accessible solution for individuals seeking relief from these issues. Foot and leg massages are well-known for their stress-relieving and relaxation benefits. In China, where the pace of life can be fast-paced and demanding, many people turn to leg and foot massagers as a way to unwind and de-stress after a busy day. Leg and foot massagers often use air compression or rolling techniques to stimulate blood circulation in the lower extremities. Improved blood flow can alleviate swelling, reduce fatigue, and promote better overall health. Furthermore, back and body massagers are often used in medical settings for therapeutic purposes and rehabilitation. These massagers can aid in pain management and improve mobility for patients with certain medical conditions. Back massagers and body massagers often come with multiple attachments and massage nodes, enabling users to use the equipment on different parts of their bodies. These massagers can be utilized not only for the back but also for the neck, shoulders, arms, and legs, making them versatile and cost-effective options for consumers seeking full-body relaxation. In addition based on category, Non-electric massage equipment is often compact and lightweight, making it highly portable and convenient to use. Consumers can carry these tools with them while traveling, to the office, or to the gym, allowing for on-the-go relaxation and pain relief. The non-electric segment appeals to consumers who prefer a do-it-yourself (DIY) approach to self-care. With non-electric massage equipment, individuals can control the pressure and intensity of the massage, tailoring it to their specific needs and preferences.

The Chairs & Sofas segment was anticipated to dominate the market. Chairs and sofas are designed to provide comprehensive full-body massage coverage, targeting various muscle groups from the neck down to the feet. This full-body massage capability appeals to consumers looking for all-encompassing relaxation and stress relief. Unlike non-electric massage equipment that requires manual manipulation, chairs and sofas offer a hands-free massage experience. Users can sit or recline comfortably while the massage mechanism performs the therapeutic movements, making it convenient and effortless. Furthermore, handheld massage equipment can be used on various parts of the body, including the neck, shoulders, back, arms, and legs. This versatility makes handheld devices a cost-effective solution for consumers seeking a multi-purpose massage tool. With the rising popularity of fitness and sports activities in China, there is a growing demand for massage equipment that aids in post-workout recovery. Handheld massage devices, such as massage guns, are sought after by athletes and fitness enthusiasts for muscle relaxation and faster recovery. In addition based on therapy, Acupressure is deeply rooted in Traditional Chinese Medicine (TCM), which has a strong cultural influence in China. Acupressure therapy involves applying pressure to specific points on the body's meridians to promote energy flow and overall well-being. As a result, acupressure holds cultural significance and is valued for its holistic approach to health and wellness. Acupressure is considered safe during pregnancy and can offer relief from common pregnancy discomforts such as nausea, back pain, and fatigue. The therapy's pregnancy-friendly nature appeals to expectant mothers seeking natural remedies for pregnancy-related issues.

The e-commerce industry in China has seen substantial growth in recent years, driven by the popularity of online shopping platforms such as Alibaba's Tmall and JD.com. E-commerce platforms offer a wide range of massage equipment options, providing consumers with a diverse selection of products from different brands and price points. Online sales channels offer unparalleled convenience to consumers, allowing them to browse and purchase massage equipment from the comfort of their homes or via mobile devices. This level of accessibility is particularly appealing to busy urban dwellers who may not have the time to visit physical stores. Online platforms offer various payment methods, including mobile payment options like Alipay and WeChat Pay, making the checkout process smooth and user-friendly. China is known for its high mobile adoption rate, and mobile commerce is widespread in the country. Mobile shopping apps offer a seamless shopping experience for consumers, further boosting online sales. In addition based on end user, As living standards improve, consumers in China are seeking lifestyle upgrades and investing in products that enhance their comfort and well-being. Massage equipment, such as massage chairs and handheld massagers, aligns with this trend as consumers seek to create relaxing and luxurious home environments. The trend of setting up home gyms and wellness centers has gained popularity in China. Residential massage equipment, such as massage chairs and foam rollers, complements these home wellness setups, allowing users to incorporate massage into their fitness routines.



Considered in this report
• Geography: China
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• China Massage Equipment market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Category
• Electric
• Non-Electric

By Application
• Back Massagers and Body Massagers
• Leg and Foot Massagers
• Neck and Shoulder Massagers
• Head Massagers
• Others


By End User
• Commercial
• Residential


By Distribution channel
• Hypermarket and Supermarket
• Specialty Store
• Online Sales Channel
• Others


By product Type
• Chairs & Sofas
• Stationary equipment
• Handheld
• Others (Table)


By Therapy
• Roller
• Vibrator
• Acupressure


The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Massage Equipment industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.