Mexico Massage Equipments Market Overview, 2028

The massage equipment market in Mexico has evolved into a thriving and expanding sector, propelled by a convergence of factors that highlight a rising cultural emphasis on holistic wellbeing and self-care. With rising disposable incomes and a growing awareness of the need for relaxation and stress alleviation, Mexican consumers are turning to massage equipment as a quick and effective way to achieve therapeutic renewal. This market includes a wide range of devices, including sophisticated massage chairs with programmable programs and heated choices, as well as handheld massagers and foot massagers geared for focused relief. Technological advances have fueled innovation, allowing for the incorporation of cutting-edge technologies and techniques that improve the massage experience. Furthermore, there is a significant tendency toward ergonomic design and sustainable materials, demonstrating the industry's dedication to holistic well-being, which goes beyond immediate relaxation to include long-term environmental and physical harmony. Customers want more personalized massage experiences from their massage equipment. This has resulted in a trend toward advanced functionality and customization choices, such as adjustable massage intensity, various massage styles, and even smart technology integration, which enables customers to manage and personalize their massages via apps or remote controls. The rise in the number of wellness facilities, spas, and resorts in Mexico has resulted in an increase in the demand for professional-grade massage equipment. Businesses that want to give outstanding relaxation experiences to their clients are looking for high-quality massage chairs and specialized massage instruments.

According to the research report "Mexico Massage Equipments Market Overview, 2028," published by Bonafide Research, the Mexico Massage Equipments market is anticipated to grow at 7.27% CAGR from 2023 to 2028. Massage has been performed for centuries in many civilizations around the world, including Mexico. The indigenous peoples of pre-Columbian Mexico had their own traditional healing procedures that included massage and bodywork. These methods frequently blended spiritual and holistic therapeutic approaches, including techniques that combined touch, herbal treatments, and energy work. Mexico was inspired by Spanish and European traditions throughout the colonial period, which also had their own massage and wellness techniques. These factors most likely influenced how massage and relaxation were viewed in Mexican society during and after colonialism. The spa and wellness business in Mexico has grown significantly in recent decades. This expansion has resulted in an increase in demand for massage equipment such as massage chairs, handheld massagers, and other instruments used in professional spa settings. Furthermore, Mexico has grown in popularity as a wellness tourism destination, attracting visitors seeking relaxation, renewal, and holistic experiences. This trend has most likely resulted in an increase in demand for high-quality massage equipment at wellness resorts and retreats. High-quality massage chairs and equipment used in spas and health centers may be preferred by those seeking a more immersive and professional massage experience. These customers place a premium on authenticity and therapeutic advantages. Individuals who live in cities or have limited space may prefer compact and portable massage equipment that can be simply stored or transferred. This population may be interested in handheld massagers and travel-sized massage cushions.

Based on category market include, electric and non-electric. Electric category is dominating the market in Mexico and is expected to remain same as well during the forecast period. Massage chairs and handheld massagers, for example, provide a high level of efficiency and convenience. Users may effortlessly activate and modify massage settings to their liking, giving immediate comfort and relaxation with no manual effort. The electric category has a wide range of solutions to meet a variety of budgets and interests. From low-cost handheld massagers to high-end massage chairs, users have a variety of options to satisfy their demands while staying within their budget. Furthermore based on application market includes, back massagers and body massagers, leg and foot massagers, neck and shoulder massagers, head massagers and others. Back massages and body massages application dominates the market of Mexico. Back and body massages are readily available for self-care. Many alternatives to massage equipment, including massage chairs, handheld massagers, and massage pillows, are specifically intended for these locations. Customers can enjoy these massages at home or in other convenient locations. Back and body massages can provide significant treatment for anyone suffering from muscle pain, discomfort, or other health conditions. Demand for massage technology that targets these areas is driven by the promise of pain relief and enhanced muscular function. Traditional therapeutic procedures in Mexico, as well as in many other countries, frequently include back and body massage techniques. This cultural familiarity and historical association with certain forms of massage may help to explain their market dominance.

Based on product type market is segmented into chairs & sofas, stationary equipment, handheld and others (table). Chair and sofa product are significantly leading the market of Mexico with highest market share. Massage chairs and sofas provide a thorough and immersive massage experience. They are intended to deliver full-body massages, with various muscle areas targeted from head to toe. Customers looking for a complete relaxation and therapeutic solution will appreciate this extensive offering. Massage chairs and sofas are intended to mimic the techniques employed by professional massage therapists. This allows customers to enjoy high-quality massages in the privacy of their own homes, eliminating the need for appointments or traveling to a spa. Furthermore based on therapy market is divided into roller, vibrator and accupressure. Roller therapy is leading the market of Mexico. Roller therapy instruments are frequently less expensive than high-end massage chairs or computerized massage gadgets. Because of their low cost, they are available to a broader spectrum of consumers who are looking for cost-effective solutions to incorporate massage into their routine. Roller therapy intensity and pressure can be adjusted based on the user's comfort level and personal demands. This allows for a more tailored massage experience.

The distribution channel of the market is divided into hypermarket and supermarket, specialty store, online sales channel and others. Mexico has seen a considerable increase in e-commerce and online purchasing. Increased internet penetration, increased digital infrastructure, and changing consumer behavior have all contributed to this development. As more Mexicans embrace online purchasing, the demand for massage equipment via online channels is expected to expand. Online sales channels frequently run promotions, discounts, and special deals to entice customers to shop online. These discounts have the potential to increase sales volumes and attract price-sensitive clients. Furthermore, online marketplaces offer a diverse range of massage equipment possibilities, frequently carrying products from many brands and manufacturers. This broad selection enables customers to compare various goods, features, and price points, allowing them to make well-informed purchasing decisions. Some of the major online sales channels for massage equipment in Mexico include, Amazon, Mercado Libre, Linio, Liverpool and many more.

Considered in this report:
• Geography: Mexico
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report:
• Mexico Massage Equipments market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Category:
• Electric
• Non-Electric

By Application:
• Back Massagers and Body Massagers
• Leg and Foot Massagers
• Neck and Shoulder Massagers
• Head Massagers
• Others

By End User:
• Commercial
• Residential

By Distribution Channel:
• Hypermarket and Supermarket
• Specialty Store
• Online Sales Channel
• Others

By Product Type:
• Chairs & Sofas
• Stationary equipment
• Handheld
• Others (Table)

By Therapy:
• Roller
• Vibrator
• Accupressure

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Massage Equipments industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.