United States (USA) Massage Equipments Market Overview, 2028

The massage equipment market in the United States is a robust and dynamic sector that plays an important role in promoting health, wellness, and relaxation across the country. This market, as an important component of the broader health and wellness industry, includes a wide range of items aimed at improving massage experiences for both professional therapists and consumers looking for self-care options. From advanced massage chairs with cutting-edge technology to portable massagers for on-the-go relaxation, the market's diversity reflects the ever-changing expectations of a health-conscious and stressed-out society. Consumers are increasingly investing in high-quality and advanced massage equipment to achieve overall well-being as they become more aware of the numerous physical and emotional benefits connected with frequent massage therapy. Furthermore, the growing number of massage therapy centers, spas, and wellness facilities has increased demand for commercial-grade massage equipment, further accelerating the industry's growth. As manufacturers continue to push the frontiers of innovation and technology, the Massage Equipment Market in the United States is positioned to expand steadily, powering a healthier and more invigorated nation. There are more therapists and spas in the country as massage therapy becomes increasingly popular. It was discovered that there are over 300,000 massage therapists with valid licenses in the United States alone, accounting for a sizable fraction of the country's overall number of healthcare professionals. In addition, there were 21,000 spas in the country in 2017. Furthermore, people's proclivity for busy, hectic lifestyles is fueling a surge in stress-related problems, causing them to seek massage therapy and, as a result, stimulating the growth and demand for massage equipment in the local market.

According to the research report "United States Massage Equipments Market Overview, 2028," published by Bonafide Research, the United States Massage Equipments market was valued USD 1.83 Billion in 2022. The massage equipment market in the United States has been at the forefront of embracing cutting-edge technologies. American manufacturers have constantly pushed the frontiers of innovation to offer complex and effective products, from cutting-edge massage chairs with AI-powered functionalities and individualized massage programs to handheld gadgets with vibration and heat therapy. Over the years, there has been a dramatic movement in consumer behavior toward health and wellness in the United States. With an increasing emphasis on self-care and stress management, massage equipment has become an essential element of many people's health routines, contributing to the market's rapid expansion. Massage therapy is becoming more popular in the United States as a means of boosting physical and emotional well-being. This increased awareness results in a greater demand for massage equipment, both for professional and personal use. Zero-gravity massage chairs, which position the body to relieve pressure on the spine, have become popular in the US market. Massage chairs with air compression technology have also gained popularity for giving a fuller and immersive massage experience. Personalization has become a big trend in several industries, including the massage equipment business. Many manufacturers have produced products that allow customers to tailor the intensity, speed, and patterns of their massages to their personal tastes and comfort levels.

Based on category, market is divided into electric and non-electric. Market is majorly dominated by electric massage equipments and is expected to remain same as well. Electric massage equipment offers unparalleled convenience and ease of use, allowing individuals to enjoy a relaxing massage experience in the comfort of their homes. With the simple push of a button, users can access a wide range of massage programs, adjust intensity levels, and target specific areas of their body, offering a customizable and personalized experience tailored to their preferences. Another crucial factor contributing to the dominance of the electric category is its effectiveness in delivering therapeutic benefits. Many electric massage devices are designed to mimic the techniques used by professional massage therapists, ensuring that users receive a deep and effective massage that can help alleviate muscle tension, reduce stress, and promote overall well-being. Furthermore, based on application market include back massagers and body massagers, leg and foot massagers, neck and shoulder massagers, head massagers and others. Massage equipments are widely used for back massagers and body massagers in United States. Many Americans' fast-paced and stressful lifestyles can contribute to stress, tension, and physical discomfort, particularly in the back and body. Massage equipment is a practical and effective solution to treat these concerns, providing individuals with immediate relief and relaxation without the need to contact a massage therapist. Regular visits to professional massage therapists can be costly, making massage equipment a more cost-effective option in the long run. Investing in a high-quality back or body massager allows users to enjoy numerous massages without incurring recurrent costs, making it a cost-effective alternative for stress and discomfort management.

The product type of the market includes chairs & sofas, stationary equipment, handheld and others (table). Chair and sofas are the major massage equipment products that are preferred by consumers of United States and is leading the market as well. Massage chairs and sofas are versatile since they can be used as both furniture and massage equipment. They can be used for relaxation and massage whenever needed and can mix nicely with existing home or office decor. Because of this dual functionality, they are an appealing alternative for consumers trying to maximize space and utility. Massage chairs and couches are designed to provide complete massage coverage while simultaneously targeting multiple parts of the body. They can massage the neck, shoulders, back, arms, legs, and even the feet, providing a more comprehensive and immersive massage experience than portable or smaller massage devices. Based on end-user market include, commercial and residential. Commercial segment dominates the market of United States. The health and spa industry in the United States is growing, with an expanding number of spas, wellness centers, and massage therapy establishments around the country. These commercial enterprises require high-quality massage equipment in order to give excellent services to their clients. The popularity of spa treatments and massages as a form of self-care and relaxation has considerably increased commercial demand for massage equipment. Massage and wellness services have been integrated as part of the guest experience in the hospitality business in the United States, including hotels, resorts, and cruise ships. To provide their guests with a premium and luxurious stay, luxury hotels and resorts frequently invest in high-quality massage equipment.

Based on therapy market include, roller, vibrator and accupressure. Roller therapy is commonly preferred by consumers in United States and is leading the market of United States. Roller therapy has been shown to be quite successful in giving targeted massage and relief to certain muscle groups and body locations. The rollers can be constructed with a variety of textures and forms to replicate various massage techniques such as kneading, tapping, and rolling, providing users with a diverse and adjustable massage experience. Roller treatment equipment is often small and portable, making it easy to transport and use on the road. Individuals can simply include roller therapy into their everyday routines for relaxation and stress alleviation, whether at home, the office, or while traveling. Furthermore, the distribution channel of the market include hypermarket and supermarket, specialty store, online sales channel and others. Hypermarket and supermarket are key distribution channel for massage equipments in United States. Hypermarkets and supermarkets have a broad network of outlets scattered throughout the United States, making them conveniently accessible to a large number of customers. These retail behemoths have a significant presence in both urban and suburban areas, ensuring that clients have access to massage equipment in a variety of settings. Customers like to save time and effort by purchasing many things at once. Customers can find massage equipment as well as other household products at hypermarkets and supermarkets, making shopping more convenient for them. Some major hypermarkets and supermarkets that distribute massage equipment in the United States include, Walmart, Target, Costco, Sam's Club and many more.



Considered in this report:
• Geography: United States
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• United States Massage Equipments market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Category:
• Electric
• Non-Electric

By Application:
• Back Massagers and Body Massagers
• Leg and Foot Massagers
• Neck and Shoulder Massagers
• Head Massagers
• Others

By End User:
• Commercial
• Residential

By Distribution Channel:
• Hypermarket and Supermarket
• Specialty Store
• Online Sales Channel
• Others

By Product Type:
• Chairs & Sofas
• Stationary equipment
• Handheld
• Others (Table)

By Therapy:
• Roller
• Vibrator
• Accupressure

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Massage Equipments industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.