Argentina Online Travel Market Overview, 2028

Argentina, a country known for its various landscapes, rich culture, and vibrant towns, has witnessed a dramatic transition in its tourism industry, spurred by the digital revolution. The internet and the spread of online platforms have altered how Argentinians and international visitors investigate, plan, and experience the country's diverse attractions. Increased internet penetration has been a driving factor in the growth of Argentina's online travel business. With an increasing number of people having access to the internet via smartphones and laptops, the digital domain has become an indispensable tool for travel discovery and planning. Online travel agencies (OTAs) have taken center stage, providing a wide range of flight, lodging, and experience alternatives, allowing customers to personalize their vacations to their interests and budgets. Argentina's online travel sector places a premium on authenticity and one-of-a-kind experiences. Travelers are looking for engaging encounters that provide insights into local culture, traditions, and ways of life rather than just viewing iconic landmarks. Travelers can use online platforms to connect with local guides, craftsmen, and communities, allowing for meaningful connections that go beyond the conventional tourist experience. Whether it's Buenos Aires tango classes or Mendoza vineyard excursions, the digital landscape allows travelers to weave their stories into the tapestry of Argentina's dynamic culture. Argentina's ardent embrace of tango music and dancing has given rise to a specialized business for tango tourism. Online sites cater to travelers interested in learning the art of tango or witnessing spectacular performances in historic places such as Buenos Aires' tango clubs. Argentina's renowned wine regions, particularly in Mendoza, attract wine connoisseurs from all over the world. Online travel firms specialize in wine tours, tastings, and culinary experiences, connecting visitors to the country's thriving food and wine sector.

According to the research report "Argentina Online Travel Market Overview, 2028," published by Bonafide Research, the Argentina Online Travel market is projected to reach market size of more than USD 8 Billion by 2028. Argentina's various landscapes, from the Andes to Patagonia, provide chances for outdoor and adventure seekers. Online portals create experiences such as hiking, skiing, and wildlife encounters for people looking for exhilarating adventures in stunning settings. Argentina's passion for sports, notably polo, draws both participants and spectators. Online travel providers capitalize on the country's sporting zeal by providing access to polo experiences, tournaments, and related activities. Argentina's vibrant artisan culture is celebrated through online platforms that connect visitors with local artisans, artists, and marketplaces. This allows visitors to purchase one-of-a-kind handcrafted mementos while also supporting local craftspeople. Online travel firms advertise Argentina's historical places and landmarks, including UNESCO World Heritage sites like Iguazu Falls and Jesuit Missions. Heritage tours offer insights into the country's history and architectural splendor. Increasing internet coverage throughout the country, allowing for seamless connectivity and access to digital platforms. This digital change has democratized travel planning, allowing people from all walks of life to research and purchase a wide range of travel services online. The development of cellphones and enhanced digital infrastructure has expedited this trend, allowing travelers to easily navigate the virtual domain.

The service type of the market include, transportation, travel accommodation, vacation packages, and others (travel insurance, visas and passport services, currency exchange services, travel spa and wellness services, travel gear and gadgets, etc.). Travel accommodation is an important area that travelers seek when booking a trip online, and it is expected to increase at a rapid pace in Argentina's online travel market. The location of hotels can have a significant impact on the vacation experience. Travelers frequently choose hotels that are conveniently located near significant attractions, business districts, transportation hubs, or other points of interest. Proximity to desirable sites can save time and improve the journey itinerary. The Argentina online travel market provides a diverse selection of housing alternatives, including hotels, hostels, vacation rentals, boutique lodges, and more. Online platforms allow passengers to explore and compare many possibilities, ensuring they locate the type of accommodation that best meets their preferences and budget. Wi-Fi, breakfast, swimming pools, exercise centers, spa facilities, and other amenities are frequently included with accommodations. Travelers prioritize hotels that provide the amenities they value most in order to have a comfortable stay. Online platforms make it simple and quick to browse, compare, and book hotels. Making reservations at any time and from any location improves the whole vacation planning experience.

Based on device market is segmented into laptop/desktop devices, and mobile devices. Laptop/desktop devices are most commonly preferred devices for online travel booking and is expected to lead the market as well. Complex searches and comparisons of many possibilities, such as several destinations, different trip dates, aircraft routes, lodgings, and so on, are frequently involved in travel planning. Laptops and workstations with larger screens and multitasking capabilities make it easier to organize and evaluate this information concurrently. Travelers frequently need to go into specifics like terms and conditions, cancellation policies, accommodation descriptions, and airline baggage limitations. Laptop and desktop displays provide a more thorough view of such facts, allowing passengers to make more educated selections. Many online travel agencies include advanced search and filtering capabilities. Users of laptops and desktops can utilize these capabilities to tailor their search to specific choices such as budget, amenities, and travel dates. Based on mode of booking market is bifurcated into online travel agencies (OTAs) and direct travel suppliers. Most common mode of booking used in Argentina is online travel agencies (OTAs) and is expected to dominate the market of Argentina online travel market. OTAs provide a one-stop shop for passengers to access a variety of travel services such as flights, lodgings, transportation, and activities. This convenience appeals to tourists who want to streamline their travel planning by having access to all important information and booking alternatives in one location. Many online travel agencies (OTAs) provide user-friendly smartphone apps that cater to the growing trend of mobile travel booking. Because smartphones are widely used in Argentina, these apps are available to a large number of people.

Recent Developments:
• April 2023, Almundo launched a new loyalty program called Almundo Pass. This program offers members exclusive benefits, such as discounts on flights, hotels, and other travel products.
• June 2023, Airbnb announced that it would invest USD 1 billion in Argentina over the next five years. This investment will be used to support the growth of Airbnb's business in Argentina, as well as to promote tourism in the country.
• July 2023, Despegar launched a new mobile app for travelers in Argentina. The app offers a wide range of features, including the ability to book flights, hotels, and other travel products, as well as access to Despegar's customer support team.



Considered in this report:
• Geography: Argentina
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Argentina Online Travel market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Service Type
• Transportation
• Travel Accommodation
• Vacation Packages
• Others (Travel Insurance, Visas and passport services, Currency Exchange Services, Travel spa and wellness services, Travel gear and gadgets, etc.)

By Device
• Laptop/Desktop Devices
• Mobile Devices

By Mode of Booking
• Online Travel Agencies (OTAs)
• Direct Travel Suppliers

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Online Travel industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.