Canada Online Travel Market Overview, 2028

The Canadian online travel market is a dynamic and ever-changing scene that embodies the intersection of technology and wanderlust. In an era of digital upheaval, Canada's internet travel sector has emerged as a pivotal force, transforming the way people plan, book, and start on their adventures. Canada provides a rich tapestry of travel experiences, with a commitment to innovation and a large geographic canvas ranging from the breathtaking landscapes of the Rocky Mountains to the historic charm of Quebec City. In Canada, mobile devices have become the main mode of accessing internet travel services. Smartphones and tablets are used by travellers to research places, compare rates, and make reservations. As a result, to ensure seamless user experiences, travel platforms are improving their websites and apps for mobile responsiveness. The rich cultural tapestry of Canada is mirrored in its online vacation destinations. Travellers can interact with indigenous cultures, enjoy indigenous-led tours, learn about First Nations heritage, and appreciate the diverse contributions of ethnic communities around the country. Canada's online travel locations are known for having a diverse range of festivals and events that celebrate the arts, music, culture, and heritage. From the Calgary Stampede to the Toronto International Film Festival, these events provide travellers with unique cultural experiences. The beautiful Northern Lights (Aurora Borealis) can be seen in Canada's northern areas. Travellers looking for this awe-inspiring natural phenomenon can find information on the best times and places to witness it online. Canadian cities such as Toronto, Vancouver, and Montreal provide cosmopolitan experiences with their various neighbourhoods, world-class food, cultural attractions, and lively arts scenes. Online travel platforms highlight each city's urban charm and distinct identity.

According to the research report "Canada Online Travel Market Overview, 2028," published by Bonafide Research, the Canada Online Travel market was valued more than USD 15 Billion in 2022. Canada, with its wide and diverse landscapes, cultural diversity, and commitment to sustainable tourism, has a distinct and appealing set of characteristics that set it apart in the world of internet travel. From the towering Rocky Mountains to the calm shores of its numerous lakes, Canada's natural beauties serve as a beautiful canvas for outdoor enthusiasts and environmental lovers. What actually separates Canada is its commitment to showcase indigenous cultures and traditions through its online travel options, which provide immersive experiences that, build a greater knowledge of First Nations heritage. The draw of beautiful road excursions, wildlife encounters, adventure sports, luxury retreats, and wellness getaways is also revealed through Canada's internet travel destinations, catering to a wide range of traveller interests. Canada's online travel expertise is its ability to seamlessly weave together its natural splendours, cultural riches, and ecological ethos into an enticing tapestry that draws tourists to embark on journeys of discovery and amazement. The online tourism business in Canada has embraced artificial intelligence (AI) to improve customization. AI algorithms are used by travel companies to assess user preferences, prior behaviors, and search history in order to generate tailored travel suggestions, providing travellers with more relevant options for flights, lodgings, and activities. The online travel sector in Canada has been increasingly focused on promoting indigenous and local tourism experiences. Platforms provide travellers with real and meaningful encounters by giving information on indigenous-led tours, cultural events, and opportunities to engage with local communities. In Canada's online travel business, the development of digital identification solutions and contactless travel experiences has gained traction. Travellers can now use digital papers and contactless technologies to streamline processes such as check-in, security, and boarding.

The service type of the market include, transportation, travel accommodation, vacation packages, and others (travel insurance, visas and passport services, currency exchange services, travel spa and wellness services, travel gear and gadgets, etc.). Travel accommodation service type is expected to grow at the fastest rate in Canada online travel market. Canada's wide and diversified landscapes, from gorgeous towns to spectacular natural wonders, make it a popular domestic and international tourist destination. Online platforms' convenience and flexibility have resulted in a substantial shift in how passengers plan and book their rooms. With a growing preference for personalized experiences and a desire to explore unique lodging options outside of traditional hotels, online platforms are poised to meet this demand by providing a diverse range of accommodations, such as boutique hotels, vacation rentals, bed and breakfasts, and even immersive homestays. Furthermore, the inclusion of user-generated reviews and ratings on these sites fosters trust and openness, allowing passengers to make informed judgments about their housing options. The rise of the sharing economy, helped by platforms such as Airbnb, has also aided in the spread of alternate lodging options. As Canada's tourism economy thrives and diversifies, the internet travel market is poised to profit by offering a convenient, diversified, and customizable selection of accommodation options.

Based on device market is segmented into laptop/desktop devices, and mobile devices. Mobile devices are expected to register highest CAGR of the market in Canada online travel market. Canada has a high rate of smartphone penetration, with a large share of the population owning and actively using smartphones. This increasing use of mobile devices creates an ideal environment for online travel platforms to reach a large audience and cater to passengers on the go. Online travel platforms have invested in developing user-friendly and intuitive mobile apps that improve the user experience. These apps enable easy navigation, tailored recommendations, and frictionless booking processes, delivering a smooth and hassle-free vacation planning journey. There are many online travel apps in Canada that provide online travel booking services. Here are a few of the most popular ones Booking.com, Expedia, Air Canada, WestJet, and many more. Based on mode of booking market is majorly segmented into online travel agencies (OTAs) and direct travel suppliers. Most of the online travel booking in Canada are done through online travel agencies (OTAs) and is expected to lead the market of Canada as well. OTAs aggregate a wide range of flights, lodgings, transportation options, and activities from numerous suppliers, providing passengers with a one-stop shop to compare and select from a wide range of options. This reduces the need to visit several websites and streamlines the booking process. OTAs provide customization possibilities, allowing tourists to customize their itineraries to their specific needs. Travelers have the freedom to construct their dream journeys, whether it's by selecting precise flight times, accommodation types, or additional services. Many OTAs have mobile apps that allow travelers to book and manage their vacations while on the road. This accessibility corresponds to the mobile-centric lifestyle of today's travelers.

Considered in this report:
• Geography: Canada
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Canada Online Travel market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation



By Service Type
• Transportation
• Travel Accommodation
• Vacation Packages
• Others (Travel Insurance, Visas and passport services, Currency Exchange Services, Travel spa and wellness services, Travel gear and gadgets, etc.)

By Device
• Laptop/Desktop Devices
• Mobile Devices

By Mode of Booking
• Online Travel Agencies (OTAs)
• Direct Travel Suppliers

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Online Travel industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.